The Corporate Social Media Summit San Francisco - Event Guide

Don Montanaro, TradeKing Group, Inc., CEO

Gina Debogovich, Best Buy, Head of Social Media

Kimarie Matthews,Wells Fargo,Vice-President Social

Michelle Killebrew,IBM,Program Director, Strategy &Solutions - Social Business

Jennifer Lashua, Intel, Editor in Chief

Karen O’Brien, Western Union, Senior Director, Social Media

Lisa Anderson, Southwest Airlines, Director Social Business

Toni Jones, U-Haul International,Social Media Director

Lutz Finger, Linkedin, Director of Business Analytics

Use Social to Get Closer to Your CustomerHeighten collaboration, deepen customer understanding, maximize engagement, and boost your competitive advantage

USMThe 4th Annual Corporate Social Media Summit San Francisco September 15-16 , 2014

#CSMSF usefulsocialmedia.com/sanfrancisco

> LEARNINGLearn from and benchmark against 250+ senior level executives from the world’s leading social brands. New interactive formats and in-depth debate tailored specifically to your needs as a B2C or B2B social media executive

> NETWORKINGTake away actionable insight and solutions as well as valuable contacts. Focussed networkingtime allows you to benchmark against your corporate peers with over 18 hours of best practice and solution sharing

> STRATEGYExclusive strategic insight from senior executives from some of the biggest brands in the world. Understand where social is headed in order to sharpen and refine your future social strategy

MAXIMIZE ENGAGEMENT: Boost your content strategy to ensure you are relevant, timely and valuable

ENHANCE COLLABORATION: ‘De-silo’ social media to ease communication exchanges, enhance agility, and create seamless customer experiences

ACTIONABLE CUSTOMER INSIGHT: Use your social data for better decision-making, heightening your customer understanding and intimacy

SUPERIOR PERFORMANCE: Clearly define your social approach to maximize value for your customer and your business

Hear from 25+ senior social media, marketing and communications executives:

LOOK INSIDE to check out our top level social media and marketing speakers and business-focused agenda

USMWhy attend The Corporate Social Media Summit in San Francisco?Social media is more than just a part of your marketing mix – it is becoming fundamental to every aspect of your business.

Jack Edgar

Global Event Director

Useful Social Media

[email protected]

Feedback from the Corporate Social Media Summit In 2013:

Here’s a sample of some of the leading brands who attended in 2013:

I realized all of my social media issues – ROI, resources and engagement weren’t just my problems. It was great to see executives in businesses like mine, looking to solve some of the same problems

Loved it – awesome!

The event was a wonderful opportunity to connect with fellow corporate social media practitioners, share best practices and insights to help advance the profession of social media in the corporate setting

This event was extremely valuable conference where I got to learn from some of the brightest practitioners in the social media space. The speakers were filled with great information and offered up some great insights into how they’ve found success

Dewayne Hankins AEG Sports

Stephanie Scott American Airlines

Perrine Crampton eBay

Dustin LutherDun & Bradstreet Credibility Corp

As you know, social media is a vehicle to transform and grow your entire business. In the ever-changing social landscape, it is critical to stay one-step ahead of your competition. The Corporate Social Media Summit in San Francisco will ensure you do exactly that.

Uncover new opportunities to fully integrate social media across your company; meaningfully engage consumers; keep ahead of platform and technological changes; and create unrivaled customer experiences.

#CSMSF will bring you the world’s leading social media executives and brand marketers, giving you critical insight on the biggest issues you’ll face in 2014.

By attending, you will learn how to:

• Fully embed social media: Break down internal silos to heighten collaboration and ease internal communication, allowing you to be both unified and nimble

• Generate valuable and engaging content: Reach and frequency are no longer good enough. Discover how to captivate audiences in a unique, transparent and meaningful way

• Deepen customer relationships: Generate a 360 degree understanding of your customer through your social data, feeding this insight into your future strategy and decision-making

The social business has an ability to connect with customers in a personalized, timely and valuable manner. Do not miss the opportunity to learn from the world’s biggest and most social brands, using their insight to shape your future social and wider-business strategy.

Ensure your place amongst these leading experts: Register your pass for this sell-out event.

I look forward to seeing you in San Francisco

USMSUMMIT AGENDA

Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup

OPENING KEYNOTES

Heighten customer understanding and proximity to generate unrivalled customer experienceYour customers have more choice - and power - than ever before. Yet 92% of marketers say that they could do more to understand and get closer to their customers. Companies that do this – and connect with their audiences in a meaningful, personalized and valuable way – will not only improve their social performance, but competitive advantage too. In the session, learn how to:

• Employ a customer-centric social strategy: Move away from a product-centric approach, use customer insight to get better at delivering what customers want

• Generate personalized customer interactions: Achieve brand advocacy and loyalty through connecting with your customers in a relevant, valuable and timely manner.

• Make it seamless: Make sure your presence on many marketing channels is unified and harmonious to deliver a seamless customer experience

Greg Seremitis, PetCo, Chief Content Officer

Kimarie Matthews,Wells Fargo,Vice-President Social

Michelle Killebrew, IBM, Program Director, Strategy & Solutions - Social Business

Unlock the power of social data – generate actionable insight for more personalized and meaningful customer interaction

• From insight to action: Use detailed customer data to build actionable insights to make better strategic decisions, and spot new opportunities.

• A fuller customer profile: Use social data for a deep understanding of individuals as well as markets, for enhanced targeting and a more personalized customer experience.

• The right data for the right department: Establish the structure and processes to refine your wealth of social data, and ensure the insight is delivered to the right people in your company

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Lutz Finger, Linkedin, Director of Business Analytics

Content Creation: Content that engages: Build your brand through personalized, valuable content

• Match your content to your customer: Proven insight on how to understand your customer better, and use that insight to build content that is valuable to them

• Tell engaging stories: Generate a meaningful and authentic connection with your audience by shifting your focus from campaigns to story-telling.

• New formats to ensure you cut through the clutter. Produce ‘snackable’ content that will get noticed, get shared, and get audiences engaged.

Content Distribution: Maximize impact through Targeted, Timely and Tailored content

• Right Place: Choose the right channels for your brand and goals, understanding where your customers are, and the best way to reach them.

• Right Time: Establish the structure and processes to ensure you are nimble, being able to generate engaging and timely content – fast.

• Right Content: Discover what content works - and on which channels – to ensure you’re constantly enhancing and improving the way you publish content.

Impact Measurement: Define the value of your social media initiatives in order to refine your future strategy

• Develop your own Social Health Index – Define your company’s goals and utilize company-specific performance metrics to generate actionable performance insight.

• Value driven impact measurement – generate a clear and transparent means of assessing your social efforts against your business goals and bottom line.

• Insight the board-room can buy into: Translate complex metrics and measurements into the language of C-suite executives, generating a company culture that understands and embraces social media.

USMSUMMIT AGENDA

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Greg Cannon, Caesar’s Entertainment, Vice-President, Digital Marketing

Toni Jones, U-Haul International, Social Media Director

Sagar Jethani, Premier Farnell, Head of Global Content

Gregg Tilsten, Flight Centre, Global Social Media Leader

Chris Brooks, Hilton Worldwide, Senior Manager Global Corporate Communications & Digital Engagement

Leah GentrySprint, Director, Content Social & Design

Peter Farrell, QVC, Director, Social Media & Marketing


Joe Nolan, StubHub,Head of Social Media

Social Media Integration: Better internal collaboration for seamless customer experiences

• De-silo Social Media: Embed social media across more than just your marketing department to truly leverage the power of social

• Be nimble in your thinking and response: Map out your internal social infrastructure to enhance cross-functional collaboration and streamline communication

• Achieve a unified external voice: Build the internal processes to deliver consistent customer experiences across multiple touch points

Harness the power of your employees for greater innovation and engagement

• Educate your employees: Effective training to ensure employees are both up-to-date, and are proficient at utilising social media

• Tap-in to your internal talent: Incorporate the processes and culture which will allow employees to innovate, share and drive new business ideas.

• Use employee advocacy to enrich your marketing: Mobilize your employees to promote marketing initiatives and share brand content, humanizing your brand and increasing social engagement.

CASE STUDY: Use social to shift from campaigns to engaging stories

With the wealth of content out there, it is vital that companies cut through the noise and get noticed, wherever their audiences might be. Telling stories through your web, mobile and social channels is often quite different and can also be more engaging than traditional campaigns. Why? Because with storytelling, a company can raise awareness, trust and individuality, both in their products and brand as a whole. In this session, hear the invaluable insights of NBC News on:

• What makes a good story? The essentials of storytelling across TV and digital platforms from a brand which tells engaging stories, every day, all day long.

• The right story, for the right time, shared in the right way. Learn to take a wealth of stories and information and turn this into ‘snackable’ content that will trigger interest and engagement in your brand, from TV to social to the web.

• Tracking the impact of your storytelling: Everyone tracks success differently. For some TV producers, it’s video views and “what’s trending.” For digital, it’s page views, time on site, unique visitors and shareability. Convincing executives regardless of the difficulties of finding and pinning down ROI relies on knowing your audience and setting realistic goals, then tracking the right metrics of success.

USMSUMMIT AGENDA


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Alan Elias, Wells Fargo, Senior Vice-President, Communications


Kathleen Noble, The Kellogg Company, Associate Director of Social Media

Richard Margetic, Intuit, Director of Social

Greg Shove, SocialChorus, Founder and CEO

Lou Dubois, NBC News, Social Media Editor

Social Media for Customer Care: Build loyalty through authentic and transparent engagement

• Become a ‘trusted advisor’: Generate a 1-to-1 and human relationship with customers through a personable and personalized approach.

• Be agile, authentic and consistent: Effectively evaluate and prioritize customer care issues to respond in an efficient, timely and personalized manner.

• Collaborate for unified and enriched customer experiences: Fully incorporate social media into your customer care operations for a holistic internal approach, and consistent external voice.

CASE STUDY: Monetize your social community: Incorporate commerce into your existing social strategy, without alienating your consumer base

• Motivate your consumer at the right moment: Ensure your messages and content are both beneficial and highly targeted, pulling rather than pushing your customer.

• Inspire your consumers to influence your community: Drive revenue and sales through harnessing the power of peer-to-peer reviews, social sharing and word-of-mouth marketing

• Turn followers into customers: Effectively interact with your consumer in a way that humanizes as well as monetizes your relationship.

What’s Next? Ensure your company flourishes in an ever-changing environment

• Be pro-active, innovative and agile: Generate a culture and infrastructure so you can take advantage of opportune developments and changes.

• Match the social landscape to your company: How to assess which new developments and platforms will help achieve your corporate goals

• Keep up-to-date: Understand how social has changed the way brand’s work, and discover the key developments that will affect your role in 2015.

USMSUMMIT AGENDA


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Joel Nathanson, Bank of the West, Head of Social Media

John Yembrick, NASA, Director of Social Media

Lou Dubois, Social Media Editor, NBC News


Rocco Sabino, TradeKing, Principal, Social Media and Content

Joe Nolan, StubHub,Head of Social Media

USM

Join the conversation! You can get involved at: @usefulsocialmedia.com/sanfrancisco #CSMSF

Business Opportunities for Solution ProvidersWhether you’re looking for increased brand awareness, thought leadership or new business, The Corporate Social Media Summit San Francisco gives you the access you need. By putting your brand in front of 250+ senior members of the social media community we provide the best possible platform to create an impact on your target audience.

Three Key Facts � Strengthen your reputation as thought leaders in the social media space at the leading summit in the US

� Maintain and build relationships with your key accounts and meet potential new clients – over 400 social media heads in the room!

� Demonstrate market innovation & leadership by launching new services, products and systems

Opportunities available include: � Take a speaking a slot and address a room full of senior-level executives

� Show off your latest product and services in our exhibition hall

� Build your brand with exclusive promotional opportunities

Seniority of attendees:

Who’s in the room:

CEO 1%Chief 5%VP 12%Director 29%Manager 27%Other 26%

Corporate 81%Vendor 16%Other 3%

“ I’ve participated in the Useful Social Media events for two

years running and found them to be well run, insightful and

very valuable. I’ve had the opportunity to speak at these

events and been able to build our business as a direct result.

I highly recommend these events for any Marketing or

Customer Care professional interested in social technology”

Dave Evans VP, Social Strategy Lithium Technologies

Contact Aaron Jackson at: Email [email protected] or call +44 (0) 207 375 7244

DIAMOND PREMIUM STANDARD

�Access to presentation slides post-conference

�MP3s of every session at the conference


�MP3s of every session at the conference


I WORK FOR A BRAND / CORPORATEBOOK BY MAY 27 (SAVE $400) $2195 $1595 $1395BOOK BY JULY 25 (SAVE $300) $2295 $1695 $1495BOOK BY AUGUST 22 (SAVE $150) $2445 $1845 $1645FULL PRICE $2595 $1995 $1795

I WORK FOR AN AGENCY / SOLUTION PROVIDERBOOK BY MAY 27 (SAVE $400) $2895 $2295 $2095BOOK BY JULY 25 (SAVE $300) $2995 $2395 $2195BOOK BY AUGUST 22 (SAVE $150) $3145 $2545 $2345FULL PRICE $3295 $2695 $2495

All passes include:Access to all

sessions, lunches + drinks reception

TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 18 July 2014 incur an administrative charge of 25%. If you cancel your registration after 8 August 2014 we will be obliged to charge the full fee. Please note – you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENTDesigned by www.TheCreativeTree.co.uk

PLUS

Purchase your diamond pass and get access to the latest top level report which will provide 100+ pages of data and analysis

Utilizing the Power of Social Media to Preserve and Enhance Your Company’s Reputation Report

� Build your company’s reputation - with detailed insight from social media and communication experts you’ll receive proven tools and methods to build a reputation that will enhance your credibility and trust in the industry

� Create a strategy that works both now and in the future - With detailed reflections on social media and how it affects corporations plus insight into the critical issues that lie ahead, you can create the strategy that works for you now and in the future

� Be prepared - you will receive detailed case studies of how companies have responded to social

media trends, giving you the ‘do’s and don’ts’ for your company

� Discover how to respond if a crisis hits - you’ll receive insight into the many different strategies that both company’s and NGOs use when using social media

� Safeguard your share price by discovering strategic communication methods that will help identify potential threats and avoid crises from escalating

� Save money and time - this document has taken months and a lot of £££s to research, meaning you don’t have to.

The 4th Annual Corporate Social Media Summit San Francisco September 15-16 , 2014 USM

REGISTER NOW

3 WAYS TO REGISTER

CALL US +1 800 814 34 59

EMAIL US register@ usefulsocialmedia.com

ONLINE usefulsocialmedia.com/sanfrancisco

USM

The 4th Annual Corporate Social Media Summit San Francisco September 15-16 , 2014

#CSMSF usefulsocialmedia.com/sanfrancisco

Hear from 35+ corporate social media and marketing leaders including:

Don Montanaro, TradeKing, CEO

Lutz Finger, Linkedin Director of Business Analytics


Joe Nolan, StubHub, Head of Social Media

Lou Dubois, NBC News,Social Media Editor

Leah Gentry,Sprint, Director, Content, Social & Design

Gregg Tilsten, Flight Centre, Global Social Media Leader

John Yembrick, NASA, Director of Social Media

Richard Margetic, Intuit, Director Social Media

Chris Brooks, Hilton Worldwide, Senior Manager Global Corporate Communications & Digital Engagement

Michelle Killebrew, IBM,Program Director, Strategy & Solutions - Social Business


Alan Elias, Wells Fargo, Senior Vice-President, Communications

Sagar Jethani, Premier Farnell, Head of Global Content


Kathleen Noble, The Kellogg Company, Associate Director of Social Media


Toni Jones, U-Haul International,Social Media Director

Joel Nathanson, Bank of the West, Head of Social Media

Discover the latest speakers, topics and issues at: usefulsocialmedia.com/sanfrancisco

And join the conversation on twitter: #CSMSF

MAXIMIZE ENGAGEMENT: Boost your content strategy to ensure you are relevant, timely and valuable

ENHANCE COLLABORATION: ‘De-silo’ social media to ease communication exchanges, enhance agility, and create seamless customer experiences

ACTIONABLE CUSTOMER INSIGHT: Use your social data for better decision-making, heightening your customer understanding and intimacy

SUPERIOR PERFORMANCE: Clearly define your social approach to maximize value for your customer and your business

Use Social to Get Closer to Your CustomerHeighten collaboration, deepen customer understanding, maximize engagement, and boost your competitive advantage

The Corporate Social Media Summit San Francisco - Event Guide

Business

Transcript of The Corporate Social Media Summit San Francisco - Event Guide