The Content & Social Media Marketers Guide to How To Crush Social Media Video
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Transcript of The Content & Social Media Marketers Guide to How To Crush Social Media Video
Social Media
Content & Social MediaMarketer’s Guide
to
CRUSHVideo
www.rendrfx.comS O C I A L. M A R K E T I N G. B U S I N E S S.
Video Creation Made Simple
ABOUT
THE MARKETING TEAM
Mat Silva (Motivator)Co-Founder, CTO
Peter Schroeder (Writer)Digital Marketing, Social Media,
Growth, and Sales Manager
Lisa Van Riper (Designer)Creative Director
and Customer Experience
With RendrFX creating video is as easy as selecting a ready-to-go, 3D motion graphics template. From there, simply customize it with your message, graphics (or select from our stock library of over half a million stock HD videos, graphics, and audio files) and create! Viola! Just like that, you’ve got a rockin’ motion graphics video optimized for social media - at a fraction of the cost. Not to mention the time you save! To learn more about creating unlimited videos for your social media channels, visit us at RendrFX.
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INTRODUCTION
Let’s change that.
4 STEPSto become a video rock star:
The process of creating video for social is a challenge. CURATE
CREATE
DISTRIBUTE
DISCUSS
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In this guide, you’ll learn the 4 basic steps to crush social media video.
Let’s make this easy!
CURATE
What are you going topost to social media?
Let’s curate content!
Did you know that you are sitting on a goldmine of content? The best content is refurbished from your own business and is essential to your branding, customer communication, and messaging. Bring your content back to life!
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THE DEFINITION OF CONTENT CURATION
CONTENT CURATION IS THE PROCESS OF GATHERING INFORMATION RELEVENT TO A PARTICULAR TOPIC OR AREA OR INTEREST
CURATE
What is‘CONTENT REFURBISHING’?
Content refurbishing is the process of reusing content you’ve already created for other means. This content can come from blog posts, newspaper articles, photos, and more. Try making a few edits, changing a few colors, or adding video to make it ‘fresh’ again. Start with your most popular content that has been sitting stagnant and make it new again!
WHERE TO FIND EXISTING CONTENT:
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BLOG POSTS
NEWSLETTERS
SOCIAL MEDIA POSTS
FORUMS
INFOGRAPHICS
PODCASTS
VLOGS
NEWSITES
CURATE
Curate YourCompetitors Materials
Just like content refurbishing, you can also curate content from your competition and industry leaders.
Look to your competition to do the heavy lifting when it comes to case studies, research, and analysis. Utilize these reports to find key points, then use them to create blog posts, social topics of discussion, and videos with the curated highlights.
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CURATE
Wait a Minute, Isn’t that Stealing?
Content curation is not stealing. As a matter of fact, it’s not even considered unethical. You’re simply putting a new spin on others work and turning it into your own. Think of it more like research.
You’re only stealing if you are copying content word for word, when it doesn’t belong to you. You can only curate your own content word for word.
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CURATE
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YOUR CONTENTCURATION TOOLBOX:
CURATA
BUZZSUMO
UPCONTENT
TRAPIT
SCOOP.IT
FEEDLY
STORIFY
LIST.LY
NEWSLE
Content CurationCan Be Easy!
When you have tools, content curation can be a breeze. All it requires is you taking the time to set up an account with a service like UpContent and you constantly get flooded with relevant content you can repurpose for you own use.
CURATE
Curate Your ContentIn 3 Simple Steps
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When curating content, be sure to find qualified sources who provide high quality content that is relevant to your industry. Read the content and analyze it for accuracy. Combine multiple pieces of relevant content to create a message. This will make your content richer, as well as have a powerful message.
3 STEPS TOCONTENT CURATION:
FIND
READ
COMBINE
CURATE
Content CurationCan Make Your Life Easier
In the end, content curation will save you time. Once you get it down, you basically have fresh content presented to you on a silver platter - whenever you need it.
To get started, head to our blog. Feel free to curate one of our blog posts too!
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CREATE
You NeedTo Create Video
Let’s make this easy!
Creating video used to be a hassle. Gone are the days of video costing large sums of money, outsourcing to professionals, and taking up too much of your time.
Insert RendrFX. Our online platform allows you to easily create video using professionally designed motion graphics templates. Simply add your content and create!
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CREATE
How To UseCurated Video Content
Easily create video content by taking your curated content and plugging into one of our hundreds of motion graphics templates.
With hundreds of templates to choose from, we have something for every need!
LEARN HOW TO CREATE VIDEO
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CREATEWHAT TOOLSDO WE OFFER?
RendrFX TEMPLATES
STOCK VIDEO
STOCK PHOTOS
STOCK AUDIO
Did you know RendrFX offers all of these things?!
Why You Should UseMotion Graphics Templates
With hundreds of plug and play motion graphics templates and access to over half a million stock media assets, including video, photography, and audio, RendrFX will have you dominating social video content in no time!
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Video Made EASY!
CREATE
The RendrFX storyboard editor walks you through the process of easily creating social media video. Plug in your curated content and images scene by scene, or choose from our over half a million stock media video, images, and audio files.
We make it easy to create video quickly, efficiently, and affordably.
16Watch us turn a single image into a full blown promo video!
CREATE
Other ContentYou Can Create
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LIST OF CONTENT YOU CAN CREATE:
BLOG POSTS
NEWSLETTERS
SOCIAL MEDIA POSTS
FORUMS
INFOGRAPHICS
PODCASTS
VLOGS
NEWS SITES
Your go-to creation tool should be video. It is the easiest and quickest way to push out high quality content.
While video should be at the top of your content creation list, it is also important to utilize other forms of content. Consider creating a variety of content such as blog posts, newsletters, social posts, and more.
CREATE
Regularly Push Out Content
By using various content curation methods, you will be able to create content like never before. With these methods, your process will be simplified and efficient.
Your audience, search engines, and your business like consistency. Make sure you are posting content on a regular basis.
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HELPS YOU STAY
RELEVANT
GIVES A REASON TO
RETURN
INCREASES TRAFFIC
MORE ENGAGEMENT
WHY YOU SHOULD PUSH OUT CONTENT CONSISTANTLY:
DISTRIBUTE
It Doesn’t Have To Be HardTo Post to Social MediaWho’s with us, posting to ALL your social media channels can be a pain. Use a posting service like Buffer to help with all your posting distribution. These services allow you to post your content from one location and schedule future posts.
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DISTRIBUTION TOOLSBUFFER
HOOTESUITE
SPROUT SOCIAL
SPRINKLR
EVERYPOST
SOCIALOOMPH
DISTRIBUTE
Posting to Facebook
Facebook is very important to your social media strategy. When posting video to Facebook, add your video natively for a larger audience reach. Facebook prefers you upload your video to its platform rather than sharing via a YouTube link.
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DISTRIBUTE
Posting to Facebook
Awesome Thumbnail
Under2 Minutes
Great Title
Optimized Description
Simplicity Encourages
SharingCall To Action
FACEBOOK POSTING TIPSKEEP YOUR VIDEO UNDER 2 MINUTES
GRAB ATTENTION WITH ENGAGING THUMBNAILS, TITLES, DESCRIPTIONS, AND TAGS
ENCOURAGE SHARING
ADD A CALL TO ACTION
USE VIDEO ADS
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DISTRIBUTE
Posting to Twitter
Twitter makes video simple. Simply upload your video and add content. No need to worry about thumbnails, they will be auto-generated.
When you tweet your video, it will be shown to all of your followers. You should natively upload your videos to Twitter. This will maximize your reach compared to just tweeting a YouTube link.
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DISTRIBUTE
Posting to Twitter
Hashtags
Under 1 Minute
Great Title
Less than140 Characters
Tag People
Call ToAction
TWITTERPOSTING TIPSUSE PLENTY OF HASHTAGS (2-3)
LIMIT VIDEO TOUNDER 1 MINUTE
TAG THOSE INTHE VIDEO
POST ABOUT TRENDING TOPICS
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DISTRIBUTE
Posting to Instagram
Instagram video may not always be easy, but it is important. Traditionally, Instagram is a platform where people go to get inspiration for travel, food, quotes, business, and now video!
When posting directly to Instagram, square video works best, although this is not required.
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DISTRIBUTE
Posting to Instagram
INSTAGRAMPOSTING TIPSVIDEOS DO NOT HAVE TO BE SQUARE
ADD LOTS OF HASHTAGS
ADD EMOJI’S
LIMIT YOUR VIDEOTO 30 SECONDS
ENGAGE YOUR AUDIENCE
USE INSTAGRAM STORIES
SquareVideo
Emoji's
Hashtags
Under 30 Seconds
Engage WithYour Audience
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DISTRIBUTE
Instagram Stories
Be Creative
Be Funny
Branding Placement
Use Filters
Be Original
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DISTRIBUTE
Posting to YouTube
YouTube contains SEO magic! It’s owned by Google after all. Add high quality videos to your YouTube Channel, and add SEO rich titles, descriptions, and tags.
Be sure to link back to the web pages you want to rank for organically by using anchor text. For increased SEO benefits, be sure to post videos to YouTube consistently (at least once a week).
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DISTRIBUTE
Posting to YouTube
YOUTUBEPOSTING TIPSCREATE ENGAGING VIDEO CONTENT THAT KEEPS THE VIEWER WATCHING
PROMOTE COMMENTING
OPTIMIZE VIDEO TITLES
OPTIMIZE DESCRIPTIONS AND TAGS
USE CUSTOM, ENGAGING THUMBNAILS
Awesome Thumbnail
Under3 Minutes
Added toPlaylists
Optimized Title
Call To Action
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DISTRIBUTE
Posting to Vimeo
Vimeo is geared towards a professional audience, with a cleaner layout, on-topic comments, no advertisements, and password protection.
It works great for high quality films, art, and things you want to look sleek and professional. (Posting process is similar to YouTube)
VIMEOPOSTING TIPSADD CALLS TO ACTION
CREATE AN INTRO AND OUTRO FOR YOUR VIDEOS
CREATE PROFESSIONAL LOOKING VIDEOS
OPTIMIZE TITLES AND DESCRIPTIONS
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DISTRIBUTE
Posting to Google+
GOOGLE+POSTING TIPSUSE KEYWORDS
POST ALL YOUR VIDEOS, IMAGES, AND BLOG POSTS
BE CONSISTENT
POST OFTEN
Google+ is a great tool for SEO. Owned by Google, Google+ is a valuable platform to post all your SEO rich and optimized content. This platform will also help boost your organic SERP rankings.
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DISTRIBUTE
Posting to LinkedIn
Posting video to LinkedIn is relatively new. Being a business oriented platform, posting high quality video showcasing products and services is a must. Create video that helps others do their jobs to gain interest.
Currently you can’t post videos natively to LinkedIn, you’ll need to insert a URL from a site like YouTube.
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HOW TO POST VIDEO TO LINKEDIN1. COPY YOUR
YOUTUBE VIDEO URL
DISTRIBUTE
Posting to LinkedIn2. CREATE A NEW
UPDATE IN LINKEDIN,ATTACH A LINK
3. PASTE THE YOUTUBEURL IN THE ‘ADD URL’BOX
4. CLICK ATTACH TOSHARE YOUR VIDEO
Short Video
Include Image
Call To Action
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DISTRIBUTE
Live StreamingLive streaming is a great way to gain interaction, engagement, and build a strong relationship with your audience. Both Facebook and Twitter (Periscope) have live stream options to help you reach your audience.
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DISTRIBUTE
Live Streaming
TIPS FORLIVE STREAMINGENSURE YOUR VIDEO POSTS TO YOUR FEED AFTER YOU ARE DONE
USE A TRIPOD TO STABILIZE YOUR VIDEO
INTERACT WITH YOUR AUDIENCE AND ASK QUESTIONS
PROMOTE YOUR LIVE STREAM BEFOREHAND
Post VideoAfter Live Stream
Use EngagingDescriptions
Engage WithYour Audience
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DISTRIBUTE
Posting to SnapchatSnapchat is one of the fastest growing social networks and it’s not just for young millennials. Have fun with your videos and experiment with adding filters, geofilters, text, emoji's, and more.
Your videos will disappear after 24 hours, but you are able to download your Snapchat stories. Upload your stories to other sites like YouTube.
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DISTRIBUTE
Posting to SnapchatSNAPCHATPOSTING TIPSBE RELEVANT
USE FILTERS
USE EMOJI’S
BE CREATIVE
BRAND YOUR CONTENT
BE SINCERE
Be Creative
Use Emoji's
BrandContent
Use FiltersBe Relevant
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DISTRIBUTE
Posting to Pinterest
Pinning your videos to Pinterest increases your exposure. Pinterest videos tend to increase traffic to your website and help grow your audience on specific social platforms.
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DISTRIBUTE
Posting to Pinterest
AddedFrom YouTube
EngagingThumbnail
Add KeywordsIn Descriptions
1. COPY YOUTUBEVIDEO URL
HOW TO POSTVIDEO TO PINTEREST
2. CLICK ON “+” INPINTEREST ANDSELECT “SAVE FROMA WEBSITE”
3. PASTE YOUTUBE URLIN THE “ADD URL” BOX
4. SELECT AN IMAGE, ADDDESCRIPTION, AND PIN IT
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DISTRIBUTE
While distributing your video can be tedious and time consuming, it is necessary. Quality content sets you apart from your competition. Take the extra time on each social channel to build your SEO efforts with proper titles, descriptions, and tags.Pay extra attention to your SEO efforts with video.
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Maximize SEOWith Distribution
HOW TOMAXIMIZE SEO :DO YOUR KEYWORD RESEARCH
USE YOUR KEYWORDS IN TITLES, DESCRIPTIONS, AND TAGS
PROPERLY LINK BACK TO THE SITES YOU WANT TO RANK USING ANCHOR TEXT
DISTRIBUTE
Distribution is crucial for getting people to see your content. Don’t just limit yourself to posting to social media. Put your content in different channels to increase conversions and SEO.
Aside from the social distribution methods laid out in this guide, consider also putting your refurbished content into newsletters, emails, blogs, and other channels!
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Don’t LimitYour Distribution GENERAL
DISTRIBUTION TIPSPOST TO MULTIPLE DISTRIBUTION CHANNELS
POST TO CHANNELS RELEVENT TO YOUR AUDIENCE
OPTIMIZE YOUR POSTS FOR SEO
DISCUSS
How To Get Your AudienceTo Talk About Your Video
You’ve curated content, created your videos, and distributed them. Now what?
Let’s get your audience to start a discussion! Ask for the conversation! What did they think? Ask them to share!
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COMMENTS ARE POWERFULASK FOR SHARES
ASK TO TAG FRIENDS WHO FIND THE CONTENT RELEVENT
ASK FOR OPINIONS
DISCUSS
Address ProblemsAnd Pain Points
Your audience has blockers. Post content that addresses or solves their problems for maximum engagement. They will be grateful and engage with you in return.
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DISCUSS
Encourage and Inspire Your Audience
Sometimes things can get stale. Keep your audience encouraged and inspired by posting motivational content.
Your passion will be rewarded with interaction.
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DISCUSS
Respond To EverySingle Follower
There is no reason to not engage with your audience when they reach out to you. If you want to keep your audience engaged, your response is key. After all, communication works both ways.
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DISCUSS
Share MoreYou know what content your audience craves based on previous posts and engagement. Sharing more posts like your most popular content is an easy way to spark discussion. Think of other ways you can spur conversation with video.
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DISCUSS
Does Video Create Discussion?Video content receives the highest engagement, interaction, and impressions. Video also creates a bond and emotional connection with your audience. Don’t you want to talk about the things that influence and resonate with you?
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VIDEO STATS ON SOCIAL MEDIAFACEBOOK AVERAGES 8 BILLION DAILY VIDEO VIEWS.
SNAPCHAT AVERAGES 10 BILLION DAILY VIDEO VIEWS.
YOUTUBE AVERAGES 4 BILLION DAILY VIDEO VIEWS.
DISCUSS
Let’s Go ViralWant to get your video to go viral? Make it easy for your audience to understand and share. Don’t forget to ask for the share.
Going viral doesn’t only happen by chance. By following a few simple steps, along with what you have learned in this guide, you have a good chance to make it happen!
MAKE VIRAL VIDEOKEEP YOUR VIDEO SHORT AND SWEET
BE INSPIRING
BE TIMELY
BE INVOLVED
BE INFORMATIVE
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Social Media
time to start
CRUSHING
Videowww.rendrfx.com
S O C I A L. M A R K E T I N G. B U S I N E S S.
Video Creation Made Simple
Video is crucial. We hope this guide helped you create a Curation, Creation, Distribution, and
Discussion strategy for your social videos.