PowerPoint Presentation

Competitive Intelligence ApplicationsThe Clear Advantage to Competitive IntelligenceEIS 2016

Chris Adams| CTO, eDataSource

Brief introduction- Name- Family- First time at EIS, Asked to Speak- Love skiing0:301

AgendaA Brief History of CIA ToolsWho is eDataSource?Who Are Using CIA PlatformsWhy You Should be Using a CIA PlatformA Look at the eDatasource CIA Platform

Walk through brief Agenda itemsI was sharing a bit with my daughter on what Id be speaking about and she responded, Oh, so its kind of like an infomercial for your company. --- As I was getting ready to correct her, I had to stop, because, at the end of the day, if I accomplish one thing, I hope its that you leave this time and decide that it is in your best interest to partner with us and our flagship product, Analyst NextGen1:002

eDataSourceWE AREWE EXIST TO PROVIDE YOU WITH A FACT-BASED ECOSYSTEM FOR STRATEGIC ONLINE DECISION-MAKING

We are eDataSource --- speak taglineMarketing speak for we help you make decisions with your online email campaigns1:203

WHAT WE DOCompetitive Insights

Email Intelligence

Custom Comparisons

Deliverability Monitoring

Deliverability Solutions

Cover each of the tools and what they allow

The way we do this is unique in the industry2:004

Competitive TrackerInbox TrackerDesign TrackerLive Consumer-Based Panel Reporting

The most powerful search tool of email marketing intelligence on the market today.Our panel-based solution enables you immediately spot, react and correct email delivery issues.Optimize your email campaigns for the apps and devices your subscribers use.

Talk about our core platform and the fact its based upon a live consumer panel

3:005

Historical Email Marketing Tactics

Newsletter SignupResearch ServicesSecret ShoppingIndustry Insights

Pro: Easy, Friction-FreeCon: Analytics ImpossiblePro: Mechanical and repeatableCon: No consumer interactionPro: Reliable benchmarkingCon: Limited data setsPro: Detailed and hands-onCon: Place-in-time view

Cover the historical email marketing techniques

Primary newsletter signupWalls of printouts, thousands of emailsIndustry insights4:306

A Systematic Approach

This era of real-time data, contextual email and moment-marketing demands a systemic programmatic approach to email marketing competitive intelligence.- David Daniels, The Relevancy GroupThe Value of Competitive Intelligence, 2016

A Systematic Approach was needed.An approach that produced reliable and repeat resultsThat you can guage and make decisions uponEnter Email Data Source

4:50

7

History of EDS Analyst2003 Launched the First CIA Platform5,000 Brands CoveredAutomated the Newsletter Process

Briefly discuss the history of eDataSourceLaunched in 20035,000 brands coveredPioneered the use of virtual characters

Transition: Been in the competitive field since 2003, knew that there was value to it, but had never been quantified5:308

The Value of Competitive IntelligenceResearch Study October 2016

So, we commissioned a study this past summer that was released in Oct.The Value of Competitive IntelligenceCoined the term: Competitive Intelligence ApplicationsSet out to answer the question: What is the value of competitive intelligenceHypothesis-based.Based upon 486 qualified marketers Managers to CMOs in the United States6:309

Who is Using a CIA Platform

When asked 91% of Marketers viewed CIA as SIGNIFICANTLY OR SOMEWHAT IMPORTANTSource: The Relevancy Group, 10/16

6:5010

Who is Using a CIA Platform

If a tool existed that allowed you to view your competitors email performance data including open rate, click-through rate and delivery rate, would you use it?

90% of Marketers said they would use a tool like EDS Analyst, but only 38% are. Early Adopters have a HUGE COMPETITIVE ADVANTAGESource: The Relevancy Group, 10/16

7:0011

Benefits of a CIA PlatformIMPROVED OPEN RATES34%OPTIMIZED SEND TIMES34%IMPROVED CLICK-THROUGHS33%INCREASEDUNDERSTNG IN COMPETITOR AWARENESS33%IMPROVED DELIVERABILITY32%IMPROVEDCONVERSION-RATES30%IMPROVEDORDER VALUE33%

NO IMPROVEMENTS IDENTIFIED1%CIA IS PROVEN TO IMPROVE YOUR EMAIL MARKETING EFFORTSSource: The Relevancy Group, 10/16

99out of100Marketers using CIA saw an improvement to their marketing efforts

Touch on the fact that 99% of respondents saw some sort of improvementCulminate to improved order valueBut, we were curious how much of an improvement

7:4512

Benefits of a CIA Platform3XMORE REVENUE*

Source: The Relevancy Group, 10/16*Assumes average monthly send volume of 19.4 million emails and average order value of $121.86

And the study concluded that on average, senders who send clos to 20M emails per monthAnd saw an avg order of $122 saw, on average, a 3x increase in their revenues vs. those who didNot use a competitive intelligence tool

Why is this? Address some of the reasons8:3013

Chris Adams (CA) - Add in tag about 3x from average subscriber. Add Relevancy Group Logo. Choosing a CIA Platform

FOCUS upon Panel DataAlignment to the US PopulationEmail marketing expertsEase of Use9:3014

Analyst NextGen: A Look at the Leading CIA PlatformAnnouncing: Inbox Index

Real-time index scoreBased upon live consumer dataGmail, Yahoo, Outlook and AOLInbox %HistoricalAvgDownwardMovementsVolatilityScore Factors:

12:0015

Competitive TrackerNon-Live Demo

Competitive TrackerNon-Live Demo

Brand CompareNon-Live Demo

Analyst NextGen: Competitive Tracker

13:3019

Analyst NextGenDesign TrackerChoose Email ClientsSend Email

1420

Analyst NextGenInbox Tracker

14:3021

Analyst NextGenAnnouncingInbox Tracker 2.0Available Early Q2 2017

15:0022

Analyst NextGenInbox Tracker 2.0

15:3023

16:0024

Thank You!....Questions?

Chris Adams CTO | chris@edatasource.comeDataSource | @eDataSource

1825