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THE CLARION

THREE-YEAR

ORGANIZATIONAL PLAN

Presented by Michael Klein

March 7, 2014

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TABLE OF CONTENTS

ORGANIZATION SUMMARY ...............................................................................................3

Mission Statement ..........................................................................................................4

History of the Organization ...........................................................................................4

Deliverables to the Student Body ..................................................................................5

Define Audience Served ................................................................................................6

Accomplishments ...........................................................................................................6

Challenges and Opportunities ........................................................................................7

ORGANIZATION’S THREE YEAR GOALS .........................................................................8

Goals ............................................................................................................................9

Objectives, Strategies, Measures of Success .................................................................9

ORGANIZATION’S OPERATIONS PLAN ..........................................................................12

Structure of Group .......................................................................................................13

Significant Operating Procedures ................................................................................13

Methods and Processes for Obtaining Student Body Feedback ..................................13

List of Current Officers ................................................................................................13

List of Active Members ...............................................................................................14

List of Activities and Events During Past Year ...........................................................15

FUNDING PLAN ....................................................................................................................16

Budget Summary Sheet................................................................................................17

Budget Planning ...........................................................................................................18

Rationale and Assumptions Used ....................................................................18

Budget Request ................................................................................................18

Year 2 Estimate ................................................................................................20

Year 3 Projections ............................................................................................20

Major Initiatives

Major Capital Needs ........................................................................................20

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ORGANIZATION SUMMARY CLARION THREE-YEAR ORGANIZATIONAL PLAN

2014-2015 ACADEMIC YEAR

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Mission Statement

The Clarion is the student voice of Madison Area Technical College. We believe in the

inherent First Amendment right of freedom of expression and in the benefits of dialogue and

debate within the college. We believe in the rights of the students to directly participate in

college governance. The Clarion will teach students, inform the college community and advocate

for students’ rights.

History of the Organization

The start of The Clarion can be traced to a school publication known as “The Four Lakes

Reporter,” which began in the 1965-1966 school year. Published in a newsletter format, it

contained mostly news updates and calendar information. At this time, the publication’s funding

was set annually by the college administration with little or no student oversight.

A name and format change came about during the 1971-1972 school year, when the

publication starting printing on newsprint and in the current tabloid format. The name “Student

Language and News Today” was adopted, and the acronym “SLANT” appeared on every page

and became its common title.

Students won the right to control spending of the publication’s budget during the 1970s.

A college-wide Publications Board consisting of students, faculty and administrators was

established to assist with funding and governance issues.

During its early years, the publication was closely aligned with the college’s journalism

program. All content was written and edited by the Madison College journalism class under the

guidance of instructor Mike Irwin. The publication was compiled and printed by the college’s

graphics laboratory, overseen by instructor Robert Eason, at the Commercial Avenue facility. It

was published on a monthly basis.

In the mid-1980s, the publication’s name was slightly changed to “Student Life and News

Today,” although the publication continued to be known as “The SLANT.” Students in the

college’s journalism classes edited the publication, but they now accepted submissions from

students throughout the college. For a short time period, from February 1989 through April 1992,

“The SLANT” was published as a monthly news magazine.

The student newspaper became an official student organization and part of the Student

Life Office’s co-curricular offerings in September 1992. Student Publication Specialist Karen

Faster served as the first non-faculty advisor for the publication. Students from all areas of the

college could apply to serve as editors, though participation from journalism, photography and

marketing courses were strongly encouraged. The newspaper changed in appearance as well. The

publication returned to a newspaper format and set a goal of publishing twice a month.

On Jan. 31, 1997, “The SLANT” changed its name to “The Clarion.” Student staff

members felt the name “SLANT” inferred a bias and was counter to their goal of providing an

objective account of news that impacts students. The student staff selected the name “The

Clarion” because it “connotes a truthful yet rebellious nature that the publication hopes to hold.”

Eric Schumacher-Rasmussen was the advisor during this period, serving from September 1995

through May 2000. During this period, the first online issue was published in 1998.

In 1997, The Clarion was selected as an Associated Collegiate Press Pacemaker Finalist

for the first time. Since then, it has been selected as a print finalist six times (2004, 2005, 2006,

2007, 2011, 2013) and an online finalist once (2006). The Clarion has won the Pacemaker Award

twice, in 2007 and again in the fall 2013 semester this year.

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Deliverables to the Student Body

All organizational activities and events sponsored by the Clarion must adhere to the

pledge in its mission to “teach students, inform the college community and advocate for student

rights.” To that end, the Clarion will:

1. Publish a student newspaper that serves to educate, inform and entertain the college

community. The focus will be on the college community and events, activities and personalities

that are relevant to the newspaper’s audience.

2. Offer students an opportunity to learn all aspects of newspaper publication by

providing them with an avenue to gain practical, real-world experience.

3. Encourage free expression, dialogue and debate within the campus community to

promote a decision-making process that values input from all members of the community.

4. Enable students who participate as members of the Clarion staff to grow their skills

within the following core ability areas:

Communication – Students learn to write for the reader – that is to take

information that is sometimes complex and put it in a format and context that the

reader can understand. Students learn how to convey information through

photographs and illustrations. They also learn about the power of written word to

serve as a catalyst for change in a community.

Critical thinking – Critical thinking is the heart and soul of journalism. Student

journalists learn to look at an issue and ask a variety of questions including: how

will this impact readers, why is it important, what will it do, who should know

about this, what are the immediate and long-term implications, etc.

Ethics – The Clarion handbook contains a code of ethics to which student staff

members must adhere. But students are taught that ethics involve more than strict

adherence to codes. Ethics involve everyday decision-making. Students are taught

the guiding principles for journalists developed by the Society of Professional

Journalists: “To seek the truth and report it as fully as possible. To act

independently. To minimize the harm a story may cause to its subjects or

sources.” They are also taught a process for ethical decision-making that involves

collaboration with fellow staff members.

Social interaction – Students learn to work together in a business environment,

including serving as managers and employees.

Science and technology – Staff members learn to use the various software

applications required in the desktop publishing process including: Microsoft

Word, InDesign, Illustrator, Photoshop, iMovie, WordPress and other software.

Mathematics – Students learn the role mathematics plays in almost every field.

In newspapers, reporters need to understand complex budgets in order to explain

them to the readers. Student page designers and graphic artists use basic

geometric and measurement skills on a regular basis.

Global awareness – Newspapers serve a diverse audience. Students on the

Clarion staff learn to value and respect the diversity of viewpoints in the

community. They strive to consider all issues from a variety of perspectives and

look for ways to reflect that diversity in the publication.

Self-awareness – One goal is to help students learn to self-edit their work before

turning it in to an editor. The ability to self-assess their own performance will

make them better employees in any line of work.

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Define Audience Served

The audience served is the entire Madison College community. That includes students,

faculty, staff, administrators, alumni and visitors at all Madison College campuses. The

newspaper is circulated at all campuses, including the regional campuses.

Accomplishments

The accomplishments of the Clarion in the 2013-14 school year include:

1. Winning national recognition from the Associated Collegiate Press at the Associated

Collegiate Press College Media National Convention on Oct. 26-27, 2013:

Pacmaker Award Winner (second time in school history)

First place – Best of Collegiate Design, special section cover, George Treviranus

Second place – Best of Collegiate Design, editorial page, George Treviranus

Second place – Best of Show, two-year college newspapers.

Third place – Reporter of the Year, two-year college newspapers, Sarah

Weatherbee

Honorable mention – Pacemaker design award, special sections, George

Treviranus.

2. Winning five awards in the Associated Collegiate Press Best of the Midwest College

Media Convention (announced on Feb. 9, 2014). Awards won include:

First place – Best of Show, two-year college newspapers

Second place – News photo, Jacob Ennis

Third place – Editorial/Commentary, Natalie Connors

Fourth place – Editorial/Commentary, Ryan Spoehr

Fifth place – Publication web site

3. Winning 12 awards in the Wisconsin Newspaper Association College Newspaper

Contest, presented on Feb. 28, 2014. Awards won include:

First place – Column writing, Natalie Sowl

First place – Photography, Phil Ejercito

First place – Investigative reporting, Sarah Weatherbee

First place – Sports column writing, Nicholas Garton

First place – General Web Excellence

Second place – Best Advertisement, George Treviranus

Second place – Graphics, George Treviranus

Second place – Sports Reporting, Nicholas Garton

Second place – Column Writing, Sarah Weatherbee

Second place – General Excellence.

Third place – Graphics, Christopher Pinkert

Third place – Best editorial, staff

4. By end of semester, will have published 16 issues, none smaller than 16 pages.

5. Had eight students participate in The Clarion in the Fall 2013 semester as part of the

journalism practicum course. There are currently nine students enrolled in the practicum course.

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Three are doing their practicum elsewhere, although two of those students are helping on The

Clarion staff anyway.

6. Held a series of four training workshops for the summer. Conducted regular weekly

mini workshops at almost every Clarion meeting.

7. Replaced most of the wire racks at the Truax campus with new wooden racks. Have

two left to replace.

8. Found new newspaper distribution locations at Truax, Health Building and Protective

Services Building

9. Provided a four-page pull-out campus map of the Truax building in the first issue of

the fall semester that had accurate room numbers.

10. Had more than 50 people contribute to the first 12 issues and are pleased that we are

becoming a more diverse staff, including our editing staff.

Challenges and Opportunities of Organization

The Clarion staff sees the following challenges and opportunities for the upcoming years:

1. Providing the necessary resources and time needed to fully support a broadcast branch

of The Clarion media.

2. Emphasizing our broadcast and online presence without jeopardizing our print

publication. We want to ensure they complement and support each other.

3, Training and maintaining a full staff for the multiple roles on our team throughout the

school year.

4. Developing a closer working relationship with departments other than the journalism

program. Would be interested in reaching out to establish closer relationships with social media,

photography, visual communications, and marketing programs.

5. Increasing coverage of news and events at regional campuses.

6. Continuing to be recognized by the Associated Collegiate Press as one of the top two-

year college student newspapers in the nation.

7. Expand our web offerings to include year-round updates and publication.

8. Using more online tools to improve the quality of our online offerings.

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ORGANIZATION’S 3-YEAR GOALS CLARION THREE-YEAR ORGANIZATIONAL PLAN

2014-2015 ACADEMIC YEAR

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Goals

After reviewing the challenges and opportunities before the Clarion in the upcoming

years, we identified some overall themes to establish as long-range goals for the organization.

1. Strive to keep pace with changes in the industry so the experience of being on the

student newspaper staff accurately mirrors that of working for a professional media outlet. This

year’s point of emphasis will be incorporating broadcast media.

2. Expand our ties with academic programs to better support the learning that takes

place in the classroom, with a new emphasis on Social Media, Visual Communications,

Marketing and Graphic Arts.

3. Emphasize staff recruitment, retention and training in order to find and develop

capable staff members. Expansion of training efforts this year will include utilizing guest experts

in specific areas of interest and opening these opportunities to others in the college.

What follows is a brief outline of some strategies and action plans that we hope will help

us achieve those goals in the next three years.

Objective 1: Improve the way The Clarion incorporates online media (web site, Facebook,

Twitter, YouTube, etc.) to support and complement the print product.

Strategy 1: Develop a broadcast wing of The Clarion with its own dedicated editorial

team and budget

Plan for 2014-15: 1) Dedicate money within The Clarion budget specifically for

broadcast media (online radio and video) use; 2) Provide a stipend for a broadcast editor,

producer, appropriate on-air talent and writers; 3) Work with The Clarion editorial board to

adjust The Clarion handbook to account for a broadcast branch; 4) Establish production

requirements in order for broadcast students to earn stipend; 4) Work with appropriate college

officials to adjust the mission and name (and all related policies) of the Student Publications

Board so that it can serve as an advisory board for all student media; 5) Work with Student

Media Board (formerly Student Publications Board) to establish appropriate guidelines for

student broadcast media.

Plan for 2015-16: 1) Work with Student Media Board to review first year performance

of The Clarion broadcast media and make needed adjustments to handbooks, policies and

procedures; 2) Explore possible expansion of broadcast media staff and offerings within

reasonable financial and time limitations.

Plan for 2016-17: 1) Explore establishment of separate budget specifically dedicated to

Madison College broadcast student media, depending upon attainment of pre-determined

production goals.

Rational: This supports goal 1 (keeping up with industry standards) by creating a more

formalized broadcast structure within the newspaper and provides more opportunity for students

to produce professional radio and video broadcasts. It also supports goal 2 by creating more

opportunities for students from other programs to participate in student media.

Measure of success: 1) Establishment of a mini broadcast budget within The Clarion

budget; 2) Policies and guidelines established for student broadcast media; 3) Number of items

produced for online broadcasts and videos.

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Strategy 2: Expand and improve the way The Clarion uses online media to deliver

content to its audience.

Completed for 2013-14: 1) We have provided an average of one article an issue as

“online only” content; 2) Expanded our online-only content to feature regular galleries of

photographs; 3) Developed a “comics” section for our web site and are investigating the

possibility of interactive “games” (i.e.: Chris is investigating making Pic-a-Link into an

interactive graphic); 4) Still need to develop a good promotional plan for online only content.

Plan for 2014-15: 1) Establish our web site as a dynamic site that will provide better

displays on mobile devices; 2) Develop a system for tagging stories in a way that enables them to

be used to create sorted directories of information (like restaurant reviews, game reviews, music

reviews, author, etc.).

Plan for 2015-16: 1) Start moving toward a “mobile device/online” first philosophy,

where one article from each section is published in an online environment and sent to mobile

devices first via tweets or a texting service (the idea is that’s where our readers get their news

first).

Rationale: This will help us achieve Goal 1, by allowing our staff members to utilize

online media the same way they would need to at a daily newspaper. In addition, it will allow our

audience more ways to access our content and add to the connectivity they feel for the college.

Measures of success include: 1) Conversion to new dynamic site offered by Student

Newspapers Online; 2) Number of systematic tagging categories set up; 3) Number of online

first or mobile first items published per news cycle.

Objective 2: Improve participation from students enrolled in related college programs.

Strategy 1: Work with instructors in various programs to provide practicum or internship

course opportunities for students.

Completed in 2013-2014: 1) Converted journalism internships to practicum courses with

greater instructor oversight of individual students; 2) Had eight practicum students participate in

The Clarion in the Fall 2012 semester (including two current copy editors) and currently have six

practicum students participating now.

Plan for 2014-2015: 1) Explore establishing a practicum or internship opportunity for

students in the social media and visual communications programs.

Plan for 2015-2016: 1) Explore establishing a practicum opportunity for marketing

students (advertising sales & promotions).

Rationale: This supports Goal 2, by providing a classroom link to The Clairon.

Measure of success: 1) Number of students participating in The Clarion practicum

course; 2) Establishment of practicum possibilities with other programs.

Objective 3: Improve staff training methods.

Strategy 1: Improve staff training methods through better use of online resources and

face-to-face opportunities.

Completed 2013-2014: 1) Individual mini-workshops have been provided at most staff

meetings. Staff was asked for topic ideas at mid-semester and we a gradually working our way

through the list; 2) Worked with all journalism classes to provide their students access to our

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workshop content. Students in classes are now entered on our Blackboard site; 3) Free workshop

material available on Poynter Institute’s NewsU has been shared with the Clarion staff and

instructors in the journalism program (Natasha Kassulke and Terry Bell).

Plan for 2014-2015: 1) Bring in one journalism professional a semester to provide

workshops in specialty areas (for example: cartooning or online radio production). This could

dual as an outreach effort where the workshop/presentation could be opened to classes and other

students; 2) Continue mini-workshops; 3) Find ways for students to more easily access material

on NewsU independently (perhaps by creating a directory of the most useful free content).

Rationale: This supports Goal 3 and Goal 2, by providing more accessible training

information for both staff members and journalism course students.

Measure of success: 1) Attendance at specialty workshop of 20 or more; 2) List of topics

covered during mini-workshops; 3) NewsU guide/free content directory developed.

Objective 4: Increase Clarion readership of both newspaper and web site.

Strategy 1: Improve our distribution support system.

Plan for 2013-2014: 1) Purchased new wooden newspaper racks to put in new buildings,

replace dilapidated wire racks. Only two left to replace; 2) Hired a more active Social Media

editor who is Tweeting and using Facebook on a daily basis to promote the Clarion (she is a

student in the social media program).

Plan for 2014-2015: 1) Improve our web site analytics so that we can: tell what drives

traffic to our web site (Tweets, Facebook, TheLink, other promotions), monitor user traffic flow

by time of day and device, and learn more about what topics/keywords drive readership; 2)

Conduct regular distribution counts for each news rack in an effort to improve our delivery

locations (move under performing racks to new locations).

Plan for 2015-16: 1) Adjust our publication schedule to ensure that we are able to

provide an issue of the Clarion to every new student at WolfPack Welcome in the hope of

building a readership habit; 2) Conduction back-to-school promotions (at Campus Fun Day

and/or WolfPack Welcome) designed to get students to “like” or “follow” The Clarion.

Rationale: This supports Goal 3, by making students more aware of Clarion offerings we

increase the likelihood that they will want to be involved in the newspaper.

Measure of success: 1) Monthly web site analytics reports provided; 2) Newspaper

distribution counts produced.

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ORGANIZATION’S

OPERATIONS PLAN CLARION THREE-YEAR ORGANIZATIONAL PLAN

2014-2015 ACADEMIC YEAR

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Structure of Group

Clarion staff positions available for the 2012-2013 school year included:

* Editor in chief.

* Managing editor

* Business director.

* News editor.

* Opinions editor.

* Arts & Cultures editor.

* Sports editor.

* Copy editor.

* Graphic designers.

* Multimedia editor.

* Outreach coordinator.

* Social media editor.

* Reporters.

* Photographers.

* Advertising sales representatives.

Significant Operating Procedures

These procedures are detailed in our staff handbook and staff job descriptions, which was

updated earlier this semester. Copies of our handbook are available upon request. To receive an

electronic copy, e-mail advisor Doug Kirchberg at dkirchberg@madisoncollege.edu.

Methods and Process for Obtaining Student Body Feedback

* Letters to the editor.

* Group discussion among staff members.

* Observing readership trends (i.e.: number of papers picked up at newsstands).

* Comments posted on web site and facebook.

List of Current Officers (including SAB reps)

Editor in chief – Michael Klein

Managing editor – Jacob Ennis

News editor – Ryan Spoehr (through 12 issues), Betsy Ostenberger (last 4 issues)

Business director – Ken Xiong

Arts & Cultures editor – Andrea DeBauche

Opinions editor – Karen Cass

Sports editor – Nicholas Garton

Copy editors – Onawa Powell, Fanta Sylla, Jason Millis

Multi-media editor – Daniel Herron

Graphic designers – Natalie Connors, Robin Gee, George Treviranus

Illustrators – Christopher Pinkert

Outreach coordinator – Ellie Dahlquist

Social media editor – Stephanie Bierne Leuer

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List of Additional Active Members

These students had an item published in The Clarion at least once during the school year:

Jonathan Allen

Shannon Archibald

Joe Ballard

Jennifer Bell

Colin Bowden

Angie Danielski

Olivia Evans

Sean Fitzgerald

Joe Galligan

Rafael Guenoun

Evan Halpop

Ariella Jem

Erin Johnsrud

Karen Kakou

Carolyn Kendall

Jessica Keophilovanh

Corey Little

Ellen Lund

Nicole McIntosh

Nicole Mounts

Isis Newman

Olivia Ong

Jonathan Reid

Tom Richardson

Tyler Richter

Adam Ruka

Will Sandberg

Chance Sanford

Brad Utegaard

Kalea Urpanil

Callie Vasey

Ariella Waddell

Erin Wood

Josh Zytkiewicz

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List of Activities and Events During Past Year

(including attendance/participation levels)

Date Event Location Attendance

June 13, 2013 Clarion workshop, “Basic Reporting” Clarion office 12

July 11, 2013 Clarion workshop, “Media Law” Clarion office 9

July 18, 2013 Clarion workshop, “Page Design” Clarion office 10

July 24, 2013 Clarion workshop, “Editing” Clarion office 7

Aug. 2, 2013 Kickoff meeting/workshop, “Orientation &

Story Ideas”

Clarion office 15

Aug. 26, 2013 Regular issue, 20 pages, 8 pages color All campuses 3,000

Sept. 11, 2013 Regular issue, 16 pages, 8 pages color All campuses 3,000

Sept. 25, 2013 Regular issue, 16 pages, 8 pages color All campuses 3,000

Oct. 9, 2013 Regular issue, 16 pages, 8 pages color All campuses 3,000

Oct. 23, 2013 Regular issue, 16 pages, 4 pages color All campuses 3,000

Oct. 23-27, 2013 Associated Collegiate Press, National

College Media Convention

New Orleans 4

Nov. 6, 2013 Regular issue, 16 pages, 4 pages color All campuses 3,000

Nov. 20, 2013 Regular issue, 16 pages, 4 pages color All campuses 3,000

Dec. 11, 2012 Regular issue, 16 pages, 4 pages color All campuses 3,000

Jan. 8, 2014 Clarion Workshop – Ethics Clarion office 6

Jan. 22, 2014 Regular issue, 16 pages, 4 pages color All campuses 3,000

Feb. 5, 2014 Regular issue, 16 pages, 4 pages color All campuses 3,000

Feb. 7-8, 2014 Associated Collegiate Press Best of the

Midwest Convention

Minneapolis 7

Feb. 19, 2014 Regular issue, 16 pages, All campuses 3,000

Feb. 28, 2014 Wisconsin Newspaper Association

Convention

Waukesha 9

March 5, 2014 Regular issue, 16 pages, 4 pages color All campuses 3,000

March 26, 2014 Regular issue, 16 pages, 4 pages of color All campuses 3,000

April 9, 2014 Regular issue, 16 pages, 4 pages color All campuses 3,000

April 23, 2014 Regular issue, 16 pages, 4 pages color All campuses 3,000

May 7, 2014 Regular issue, 16 pages, 4 pages color All campuses 3,000

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ORGANIZATION’S

FUNDING PLAN CLARION THREE-YEAR ORGANIZATIONAL PLAN

2014-2015 ACADEMIC YEAR

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4/15/14

CLARION - FUND 721-934273.00%

Actual Actuals Budget Estimate Initial Request 1 Adds/Deletes

FY 2012 FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015

Salaries & Wages:

5039 Professional LTE $0.00 $0.00 0.00 $0.00 $0.00

5057 Tec Para -Stipends(FICA only) $0.00 $0.00 0.00 $0.00 $2,200.00 $2,200.00

5043 Clerk Secretary $0.00 $0.00 0.00 $0.00 $0.00

5044 Clerk Sec Overtime $0.00 $0.00 0.00 $0.00 $0.00

5045 Clerk Sec PT/LTE $0.00 $0.00 0.00 $0.00 $0.00

5049 Non Instr Superv $0.00 $0.00 0.00 $0.00 $0.00

5079 Instruct Special Assign $0.00 $0.00 0.00 $0.00 $0.00

5094 Student Help $11,063.40 $9,826.85 9,320.00 $10,800.00 $9,600.00 $310.00 $9,910.00

5037 Professional Non-Faculty $0.00 $0.00 0.00 $0.00 $0.00

5038 Prof Non-Fac Overtime $0.00 $0.00 $0.00 $0.00 $0.00

TOTAL SALARY $11,063.40 $9,826.85 $9,320.00 $10,800.00 $9,600.00 $2,510.00 $12,110.00

Fringe Benefits

5100 Fringe Benefits $0.00 $0.00 $0.00 $0.00 $0.00 $168.00 $168.00

Supplies & Expenses:

5201 Travel/Convention/confer $5,793.19 $4,247.75 5,596.00 $5,100.00 $5,764.00 -$168.00 $5,596.00

52XX Open Unused $0.00 $0.00 0.00 $0.00 $0.00

5203 Food $573.06 $277.67 570.00 $400.00 $587.00 -$307.00 $280.00

5213 Memberships/Subs $604.00 $139.00 1,193.00 $1,120.00 $1,229.00 $24.00 $1,253.00

5231 Supplies $3,770.59 $7,084.11 2,450.00 $2,300.00 $2,524.00 -$644.00 $1,880.00

5261 Duplication/Copy $10,475.43 $9,349.56 11,860.00 $10,000.00 $12,216.00 -$916.00 $11,300.00

5232 Minor Equipment $0.00 $2,260.08 2,400.00 $2,015.00 $2,472.00 -$1,462.00 $1,010.00

5259 Postage $41.36 $66.40 150.00 $100.00 $155.00 -$5.00 $150.00

5271 Advertising $0.00 $0.00 0.00 $0.00 $0.00

5281 Repair Service $0.00 $0.00 0.00 $0.00 $0.00

5351 Contract Service $0.00 $0.00 0.00 $0.00 $0.00

5411 Rentals $0.00 $0.00 0.00 $0.00 $0.00

5419 Leased Facilities $0.00 $0.00 0.00 $0.00 $0.00

5434 Bank Service Fees $0.00 $0.00 0.00 $0.00 $0.00

5455 Telephone $0.00 $0.00 0.00 $0.00 $0.00

5501 Awards $13,000.00 $12,000.00 13,500.00 $13,500.00 $13,905.00 -$405.00 $13,500.00

5299 General Expense $0.00 $0.00 0.00 $0.00 $0.00

5650 Cash Over(Short) $0.00 $0.00 0.00 $0.00 $0.00

5841 Equip Over $500 $0.00 $0.00 0.00 $0.00 $0.00

TOTAL SUPP & EXPS $34,257.63 $35,424.57 $37,719.00 $34,535.00 $38,852.00 -$3,883.00 $34,969.00

TOTAL EXPENSES $45,321.03 $45,251.42 $47,039.00 $45,335.00 $48,452.00 -$1,205.00 $47,247.00

S.A.B. 4721 SAB Allocation $30,730.00 $31,651.00 $32,539.00 $32,539.00 $33,517.00 -$770.00 $32,747.00

4722 Membership Fees $0.00 $0.00 0.00 $0.00 $0.00

4724 Gate $0.00 $0.00 0.00 $0.00 $0.00

Shared Receipts $0.00 $0.00 0.00 $0.00 $0.00

4723 Entry Fees $0.00 $0.00 0.00 $0.00 $0.00

4863 Advertising Revenue $16,505.92 $16,097.36 14,500.00 $13,500.00 $14,935.00 -$435.00 $14,500.00

4897 Other Revenue $0.00 $0.00 0.00 $0.00 $0.00

TOTAL REVENUE $47,235.92 $47,748.36 $47,039.00 $46,039.00 $48,452.00 -$1,205.00 $47,247.00

Net Income (Loss) $1,914.89 $2,496.94 $704.001 Initial Request amounts include Curr Year Base Incr of: 3.00%

Requested /

Approved

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Budget Planning

Rationale and Assumptions Used

The budget was built on the following assumptions:

The Clarion staff will continue to print the newspaper at the same size (11”X17”)

and same weight of paper stock (30 pound).

The Clarion will print 16 issues, with publication sizes ranging from 16 to 20

pages. One will be a special section, likely an election section.

Printing costs will remain stable as they have in recent years. Any increases will

be minimal.

Advertising will remain stable in 2014-15.

Money will be earmarked specifically for use by the “broadcast team.”

Budget Request

The Clarion requests a total budget of $47,247.00, with $32,747.00 coming from the SAB

and $14,500.00 coming from advertising sales. What follows are the details of that budget:

Student help: $9,910.00

For 32 hours per week for 34 weeks at $9.10 per hour. This pays for office clerical duties,

distribution duties, designers, web support, and other assorted tasks involved with running a

newspaper office. It is also an expectation that The Clarion office will be open 30 hours a week

and these hours of operation will be posted and publicized.

Broadcast stipends: $2,368.00

Broadcast editor: $500 a semester

Producer/announcers (2): $300 a semester

FICA: $168.00

Travel: $5,596.00

The Clarion sends staff members to a national, regional, and state convention each year.

These have proven to be great learning and networking experiences. In recent years, they have

also been a chance for our students to be recognized as award winners and convention presenters.

ACP National College Media Convention in Philadelphia: $3,575.00

Oct. 23-Oct. 27, 2013, four students (one will be broadcast editor cost of $920.00).

Hotel: $1,305.00 for two rooms at $189.00 per room per night for 3 nights (add in a

15% estimated tax).

Convention registration: $360.00 for 4 students at $90 per student.

Design and multimedia training sessions: $200.00 (4 students at $50 per student).

Transportation: $1,400.00 for airfare for 4 students at estimated $350 per student

Parking at airport: $160.00 at $40 per day for 4 days.

Cab fare to and from airport: $150.00

19

WNA convention (location TBA): $510.00

February 2015, eight students will attend. (Overnight stay not required.)

Registration: $400.00, 8 students at $50.00 per student.

Transportation: $108.00. Vehicle rental, $58.00; gas, $50.00.

ACP Best of the Midwest Newspaper Convention in Minneapolis: $1,595.00 Feb. 6-7, 2014. Six students will attend (one spot will be broadcast staff at cost of $270).

Hotel: $824.00 for two rooms at $179.00 per room per night for 2 nights (add in a

15% estimated tax).

Convention registration: $414.00 for six students at $69.00 per student.

Transportation: $295.00. Vehicle rental: $174.00 (that’s $58.00 per day for three days

for a large van); gas, $120.00.

Other expenses: $60.00 (contest entry fees, parking fee).

Food: $280.00

Meals for day-long workshops (2 workshops, estimated $80.00 per day): $160.00

Snacks for open house: $120.00

Memberships/subscriptions: $1,253.00

Associated Collegiate Press annual membership fee: $139.00.

Contest entries: $154.00, for 22 entries at $7.00 per entry.

McClatchey Tribune Media Services MCT CAMPUS: $960.00.

Supplies: $1,880.00

Copy paper: $300, for four boxes at $75 per box.

Toner cartridges: $280 for two cartridges at $140.00 per cartridge.

Notebook paper: $200 for reporters’ notebooks.

Other supplies: $500 for pens, batteries, dry erase markers, expense reimbursements,

and other items.

Web hosting: $600 – includes $300 to upgrade to dynamic web site

Duplication/copying: $11,300.00

Printing costs: $11,040.00, for 16 issues at an estimated $690.00 per issue.

Copy and duplicating for posters, flyers and business cards: $260.00

Minor equipment: $1,010.00

• One backdrop: $250.00 (broadcast budget)

• Wireless mic system: $300.00 (broadcast budget)

• Video camera and stand: $460.00 (broadcast budget)

Postage: $150.00

Mailing: $150 for billing advertisers, contest entries and sending copies of issues.

Awards: $13,500.00

Newspaper Editor: $600 per semester

20

Managing editor: $500 per semester

News editor, business director, copy editor/page designers, opinions editor, sports

editor, arts editor, photo editor, online editor: $300 per semester.

Writers/photographers: $10 per story or photo.

Total expenses: $47,247.00

Ad revenue: $14,500.00

We expect ad revenue to remain flat in 2014-15, and are therefore not predicting an

increase in advertising revenue. Our long-term hope is that the broadcast wing and

web site will eventually begin providing additional advertising revenue.

Total request from SAB: $32,747.00

2015-16 estimate

We will hope to expand our broadcast offerings/program and will use the first year to

help identify additional equipment and staff roles needed.

Our national convention will be in Austin, Texas, so we expect to a similar cost in travel

for that convention due to airfare.

2016-2017 estimate

Depending on the growth of our multimedia efforts, we determine whether to continue to

include it as part of The Clarion or create a separate budget for broadcast media at that time.

We will likely need to update our Digital SLR equipment at this point. The lenses are 15

years old and the camera we use will be almost 8 years old.

Major Initiatives

Major Capital Needs

We anticipate that when we get space for a broadcast/video studio, we will need funding

to furnish the room in a manner that resembles a professional television studio.

21 CLARION - FUND 721-93427

3.00%

Actual Actuals Budget Estimate Initial Request 1

Adds/Deletes

FY 2012 FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015

Salaries & Wages:

5039 Professional LTE $0.00 $0.00 0.00 $0.00 $0.00

5057 Tec Para -Stipends(FICA only) $0.00 $0.00 0.00 $0.00 $2,200.00 $2,200.00

5043 Clerk Secretary $0.00 $0.00 0.00 $0.00 $0.00

5044 Clerk Sec Overtime $0.00 $0.00 0.00 $0.00 $0.00

5045 Clerk Sec PT/LTE $0.00 $0.00 0.00 $0.00 $0.00

5049 Non Instr Superv $0.00 $0.00 0.00 $0.00 $0.00

5079 Instruct Special Assign $0.00 $0.00 0.00 $0.00 $0.00

5094 Student Help $11,063.40 $9,826.85 9,320.00 $10,800.00 $9,600.00 $310.00 $9,910.00

5037 Professional Non-Faculty $0.00 $0.00 0.00 $0.00 $0.00

5038 Prof Non-Fac Overtime $0.00 $0.00 $0.00 $0.00 $0.00

TOTAL SALARY $11,063.40 $9,826.85 $9,320.00 $10,800.00 $9,600.00 $2,510.00 $12,110.00

Fringe Benefits

5100 Fringe Benefits $0.00 $0.00 $0.00 $0.00 $0.00 $168.00 $168.00

Supplies & Expenses:

5201 Travel/Convention/confer $5,793.19 $4,247.75 5,596.00 $5,100.00 $5,764.00 -$168.00 $5,596.00

52XX Open Unused $0.00 $0.00 0.00 $0.00 $0.00

5203 Food $573.06 $277.67 570.00 $400.00 $587.00 -$307.00 $280.00

5213 Memberships/Subs $604.00 $139.00 1,193.00 $1,120.00 $1,229.00 $24.00 $1,253.00

5231 Supplies $3,770.59 $7,084.11 2,450.00 $2,300.00 $2,524.00 -$644.00 $1,880.00

5261 Duplication/Copy $10,475.43 $9,349.56 11,860.00 $10,000.00 $12,216.00 -$916.00 $11,300.00

5232 Minor Equipment $0.00 $2,260.08 2,400.00 $2,015.00 $2,472.00 -$1,462.00 $1,010.00

5259 Postage $41.36 $66.40 150.00 $100.00 $155.00 -$5.00 $150.00

5271 Advertising $0.00 $0.00 0.00 $0.00 $0.00

5281 Repair Service $0.00 $0.00 0.00 $0.00 $0.00

5351 Contract Service $0.00 $0.00 0.00 $0.00 $0.00

5411 Rentals $0.00 $0.00 0.00 $0.00 $0.00

5419 Leased Facilities $0.00 $0.00 0.00 $0.00 $0.00

5434 Bank Service Fees $0.00 $0.00 0.00 $0.00 $0.00

5455 Telephone $0.00 $0.00 0.00 $0.00 $0.00

5501 Awards $13,000.00 $12,000.00 13,500.00 $13,500.00 $13,905.00 -$405.00 $13,500.00

5299 General Expense $0.00 $0.00 0.00 $0.00 $0.00

5650 Cash Over(Short) $0.00 $0.00 0.00 $0.00 $0.00

5841 Equip Over $500 $0.00 $0.00 0.00 $0.00 $0.00

TOTAL SUPP & EXPS $34,257.63 $35,424.57 $37,719.00 $34,535.00 $38,852.00 -$3,883.00 $34,969.00

TOTAL EXPENSES $45,321.03 $45,251.42 $47,039.00 $45,335.00 $48,452.00 -$1,205.00 $47,247.00

S.A.B. 4721 SAB Allocation $30,730.00 $31,651.00 $32,539.00 $32,539.00 $33,517.00 -$770.00 $32,747.00

4722 Membership Fees $0.00 $0.00 0.00 $0.00 $0.00

4724 Gate $0.00 $0.00 0.00 $0.00 $0.00

Shared Receipts $0.00 $0.00 0.00 $0.00 $0.00

4723 Entry Fees $0.00 $0.00 0.00 $0.00 $0.00

4863 Advertising Revenue $16,505.92 $16,097.36 14,500.00 $13,500.00 $14,935.00 -$435.00 $14,500.00

4897 Other Revenue $0.00 $0.00 0.00 $0.00 $0.00

TOTAL REVENUE $47,235.92 $47,748.36 $47,039.00 $46,039.00 $48,452.00 -$1,205.00 $47,247.00

Net Income (Loss) $1,914.89 $2,496.94 $704.001 Initial Request amounts include Curr Year Base Incr of: 3.00%

Requested /

Approved