The Changing Consulting Profession
29
Why bother with Social Media? Samantha Bell www.samanthabell.com.a u
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13-Sep-2014 -
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Business
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I presented this to a client in July, 2010 to give insight to the changing consulting profession - both the opportunities, current progress and risks. 3 step process to focus & take action.
Transcript of The Changing Consulting Profession
Why bother with Social Media?
SamanthaBell
www.samanthabell.com.au
Your guide todaySamantha Bell
Business Consultant Deloitte + KPMGStrategy & PlanningEngineerProject ManagerChange Management
How to utilise internet and world trends to advance businesses & people
The Internet is the new “real estate”
Social Media is one piece in the evolution of media and communication.Edward Harran
The Average Twitter User is 39.1 Years Old(and Probably A Woman)
LinkedIn: 44 years old
Facebook: 38 years oldhttp://www.briansolis.com/2010/03/the-age-of-social-networks/
Businesses are projecting their knowledge & gaining positioning in their
industry online
Businesses are discovering how to use it to their advantage
in different areas of business
& interacting directly with their customers
How do you best utilise the internet?
Firstly: Think Strategically.
Position yourself well to reach your audience, enhance your brand & deliver business objectives.
And focus on benefit rather than feeling exposed.
3 steps:
1. Gain industry insight2. Reduce your risk3. Establish your online goals
1. Gain industry thought leadership & market insights
a) Search Google to see who in your industry is using Twitter or LinkedIn or Facebook
b) Set up Twitter to give you global & local insights
c) Set up Google alerts
2. Reduce RisksSet up alerts so you immediately know you are talked about online
a) Business / department / name of specialist area
b) Individuals’ names
3. Establish how you wish to position yourself online so you can have a 24x7 reach to customers, potential employees and industrya) Review how you look now when
searched via Google - including LinkedIn
b) Assess your audience’s online use & where they tend (customers, potential customers, employees, potential employees, wider industry/public)
c) Strategy / Plan / Training
d) Review resourcing & metrics & current content
e) Do, review metrics + iterate
It’s about using the information that is there.
Reducing your risk.
And should you want to expand online: have clarity about who you want to reach, how, with what information and when. Be realistic about how much time and effort you wish to invest. Learn what works and reach your goals.
Why bother with Social Media?
SamanthaBell
www.samanthabell.com.au
Further insights
Company ScanSearch results showing how an organisation looks online. Example: Bunnings
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Here’s what Twitter looks like…
First! Easy Twitter terminology:
People’s names start with @ (e.g. @BarackObama)
RT is ‘retweet’ (like forwarding an email)
http:// is a website
"Millions use twitter for relevant /important professional news and
discussion" Lorre Smith
"[Twitter] connects me with people, ...businesses, events outside of my physical
world."
http://www.mpdailyfix.com/why-do-people-use-twitter/
Politics
Customer conversations
Why bother with Social Media?
SamanthaBell
www.samanthabell.com.au
