THE CHALLENGE

Spends 50% of income on food

16 million South African slum dwellers

High transport cost to shop in the city

Local spaza shop prices high

POVERTY PREMIUM

Social capital: 50 to 100

households per crèche

Buying pattern:

Homogenous. Maize, sugar, oil

ALL PAYING A PREMIUM

INDIVIDUALLY

SOLUTION

350 people

350 people350 people

350 people

350 people

Crèche Family Groups Spaza

partners

Place order on mobile

Aggregated order bundle to supplier

Discounted products delivered to spazas

Large Retailer

Supplier

50 to 100 families per crèche

Trade rebate & settlement discount

Commission

Informal trader distributes locally

Current monthly shop Commission

Family pays on collection using e-wallet

DISTRIBUT ION

?

DISTRIBUT ION

Key distributor

Supplier

Spaza shop

Low order volumes. Expensive

distribution

Local storage

DISTRIBUT ION

Key distributor

Supplier

Spaza shop

Low order volumes. Expensive

distribution

2015 2016 2017 2018 2019-$500

$0

$500

$1,000

$1,500

$2,000

7132

396

827

1473

-51 -81 -54

92283

5 year revenue projections(USD ‘000)

Revenue EBITDA

F INANCIAL IMPACT

Breakeven: 128 registered crèches, 75%

families online

10 crèches

58 crèches

128 crèches

238 crèches

378 crèches

3 crèches required to

make model economically

viable

5Yr ACT ION F IGURES> 18 000 female clients

378 Spazas in distrib. chain

378 Crèches reached

75 direct jobs

created

Better nutrition to 28 000 children

$590 000 to

crèches

$590 000 to spazas

$3 million food

saving

10% saving on monthly spend

15% increase in crèche income

SOCIAL OUTCOMES

Improve Crèches

Reduce Poverty

Improve Nutrition

2014 2015 Q1 2015 Q2 2015 Q3 2015 Q4

UNLOCKING VALUE

Pilot Phase II

Partnership: Distributor

MVP & testing

Partnership: Supplier

Partnership: Crèches & Spazas

Pilot Phase I

Marketing drive

Commercial launch

5 Creche & 5 Spazas partners

Distributor partner secured

Pilot Phase I: Distribution costs validated

Bootstrapped GSVC Seed capital

Supplier thresholds validated

Basic func. spec for MVP complete

ASK: Investment of

$90 000 for 22.5% IRR

Traction to date

Operational structure

TEAM

Nokwethu Khojane

Co-FounderBusiness

Development Business

Intelligence MBA

Lauren DrakeCo-Founder

FinanceOperations

MBA

Diana SpicerCo-FounderTechnology DevelopmentMBA

Maryla MasojadaCo-FounderSupplier RelationshipsEntrepreneur

Team Experienc

e

35 years in FMCG

2 MBA majors in

ECD

5 businesses launched

25 years in BoP

market

ANY QUESTIONS?