The CCA Leading By Design Fellows Program
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LEAD CHANGE YOUR FUTURE YOUR CAREER YOUR LIFE YOUR WORLD SUSTAINABLE MEANINGFUL PROFITABLE INNOVATIVE
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Further probing the intersections of design, business, and innovation, swissnex San Francisco hosts a presentation on the new executive curriculum from the California College of the Arts (CCA), the Leading By Design Fellows Program.
Transcript of The CCA Leading By Design Fellows Program
LEADCHANGE YOUR FUTURE YOUR CAREER YOUR LIFE YOUR WORLD
SUSTAINABLE MEANINGFUL PROFITABLE INNOVATIVE
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
EXPERIENCE
SUSTAINABILITY
BUSINESS
DESIGN
EXPERIENCE
MEANING
Leading by Design Fellows
Design Thinking
Leadership
Management Sustainability
Strategy
ChangeCommunications
Innovation
Leading by Design Fellows
Design Thinking
Leadership
Management Sustainability
Strategy
Change
New Questions
CommunicationsCommunity
InnovationCertificate
Leading by Design Fellows25 students
2 faculty
Design Thinking
Leadership
Management Sustainability
Strategy
Change
New QuestionsInternationally
Leadership Position6 months
CommunicationsCommunity
InnovationCertificate
Help the current generation ofbusiness leaders and design leaders
accelerate meaningful, sustainable change.
Leading by Design Fellows
Mastering via Making:investigate, analyze, discuss, collaborate,
prototype, iterate, write, present
Leading by Design Fellows
Confirmed guest speakers:
Dan Pink, author of A Whole New MindTim Brown, author & CEO, IDEO
Adam Werbach, author & CEO, Saatchi & Saatchi SGil Friend, author & CEO, Natural Logic
Sam Lucent, VP of Design, Hewlett PackardSara Beckman, Faculty, Haas Business School
Kaaren Hansen, Director or Experience Design, Intuit
What’s a more sustainable world look like?
What’s a more meaningful world look like?
What’s a post-consumer world look like?
What’s a post-consumer world look like?
We already have tools to use :Sustainability Helix
Integrate Bottom LineOkala™ Curriculum
Meaning and Experience Modelscovive.com/gri
New Metrics: grossnationalhappiness.comB-Corp & Corp2020
sustainableminds.comwww.eiolca.net
(and many more)
Principles:Systems ThinkingMultidisciplinary TeamworkService to Users/CustomersMulti-stakeholder Engagement
BUSINESS
DESIGN
Systems Innovation Model:
BUSINESS
DESIGN
Principles
Frameworks:Natural CapitalismThe Natural Step™Cradle to Cradle
Systems Innovation Model:
BUSINESS
DESIGN
PrinciplesFrameworks
Tools:LCA (Life Cycle Assessment)Total Beauty™BiomimicrySROISustainability HelixBlended ValueIntegrated Bottom LineLASER ManualFootprint Calculators (water, carbon, etc.)Stakeholder Analysis
ISO 50001SOS (Blackburn)Wheel of ChangeCity Climate Protection ManualMetrics (GDP, GPI, GNH, GRI, SRI)LEEDFASB redefinition of ProfitSCOREFactor 4 and Factor 10SHINGOSIGMA
Systems Innovation Model:
BUSINESS
DESIGN
PrinciplesFrameworksToolsDesign Strategies:• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization• Design for Durability• Design for Reuse• Design for Disassembly• Close the Loop• Design for Effectiveness• Design for Systems
REDUCE
REUSE
RECYCLE
RESTORE
Systems Innovation Model:
SUSTAINABILITY
BUSINESS
DESIGNPrinciples:Systems ThinkingUser-Centered focusUser/Design ResearchExperience ModelMeaning Model
SUSTAINABILITY
BUSINESS
DESIGNPrinciples
Tools:Deep DivePrototypingIterationNeed FindingEthnographic TechniquesCritiqueIDEO Human-Centered Design Toolkit, etc.
SUSTAINABILITYDESIGN
BUSINESSPrinciples:Systems ThinkingMultidisciplinary TeamworkService to Users/CustomersMulti-stakeholder EngagementService Culture (throughout org)
SUSTAINABILITYDESIGN
BUSINESSPrinciples
Tools:
Total Quality ManagementSix SigmaStage GateSWOTDoblin Value ModelMetrics: ROI, NPV, IRR, GNP, etc.
Systems ThinkingCustomer Experience-Centered
Multidisciplinary TeamworkMulti-stakeholder Engagement
Service-centered Natural CapitalismThe Natural Step™Cradle to Cradle
Market CapitalismPorterValue Chain“Free Market”
DemocracySocialismTotalitarianismSocial Contract
BUSINESS
DESIG
NEN
GIN
EER
ING
SUST
AIN
ABIL
ITYG
OVER
NM
ENT
User/Design ResearchExperience ModelMeaning ModelPrototypingCritiqueIterationIDEO HCD Toolkit
Sustainability HelixTNS Resource FunnelBiomimicry SpiralLCA, etc.
ROI, NPV/IRR,GDP, SWOT, Stage GateMarket ResearchDoblin Value ModelPositioningSegmentation...
VotingPolicyBillsRegulationPropoganda
Dematerialization, D4Disassembly, Localization, Substitution, D4Systems,etc.
NGOS
PRINCIPLESFRAMEWORKS
TOOLSSTRATEGIES
Genius DesignParticipatory DesignCollaborative Design
Waterfall ModelSpiral/Agile ModelHybrid Models
Charity ModelSocial EntrepreneurshipSocial Profit
Systems Innovation Model:
LEADCHANGETHE FUTURE OF BUSINESS STARTS HERE. NOW.
CCA’S LEADING BY DESIGN FELLOWS PROGRAM
