The Casegood Gal

October 9th -October 16th

We hope to see you there!

How is your website looking? Are you happy with it? If not, just ask

us! We are happy to assist in making it a successful tool for you!

If you are closed on Labor Day Monday September 3rd,

and not receiving deliveries please email Karen,

centraltxcg@sales.ashleyfurniture.com

Please join us in welcoming

Tamara Alcoser to our Central

Casegoods and Mattress Team! We

are excited to be working together!

Earlier this month, Ashley

Furniture celebrated their 10th

annual Ashley for the Arts Music

and Arts festival. This event is

held in Arcadia Wisconsin. The

5K alone raised over $535,500

for participating school districts

and non-profit organizations!

This years event also showcased

an Ashley educational initiative

aimed at working with local

schools and community colleges

to support STEM education. We

are so proud to be a part of the

Ashley Family!

ASHLEY PRIDE

Most of the bedding industry are RAISING

prices. NOT ASHLEY, they are lowering

them! Sierra Sleeps Limited Edition, Mt Dana,

Manhattan Design and Mt Rogers series have

had a price reduction! Contact Gay or Tamara

today for more details!

The Demarlos Series has had a price reduction! Gorgeous

distressed parchment white finish! Order your floor sample today!

B693 Price Reduction

Best way to move inventory?

Have a Red Balloon Flash Sale! The fact is, every square foot of a furniture store costs

money every day! If product is sitting and not selling – then

your actual profit is slowly disintegrated while

dollars-per-square foot are paid for every month.

So…we can look at this dead-product as LOST REVENUE

--

taking up space from innovative new product that could be

clicking the cash register.

As you know, Ashley monitors trends and brings late-

breaking

new furniture designs at four furniture markets, every

year. When you sell off product out of those dead-zones,

you have space to update your floor with hot new picks that

can raise your revenue.

Your Marketing Specialists know your geography and your

customers – and will bring you the right fit to turn that dead

zone into profit.

Well of course you want to sell off that product, but it hasn’t

sold yet. We have a fun and easy way to help you get rid of

it and make space for faster flipping furniture!

It’s time for a

Red Balloon Flash Sale! Yes it works! Let’s make space for some new best sellers

that will raise the revenue in your summer months!

1. First, clip red helium balloons to all those dead-zone

products on the floor!

2. Next, put an ad in your favorite newspaper, circular,

radio or TV to promote your Red Balloon Flash Sale.

It’s important to keep that first-come-first-served

“Black Friday” urgency!

3. Next, boost a facebook ad to your best local ZIP codes

and run the campaign to your ideal targets for the

duration of the sale.

4. Move the balloons around as needed to move more

product!

5. Think Pavlov. Now that your customers know what a

Red Balloon Flash Sale is, repeat it from time to time

and teach them to drool over those red-hot deals!

Retailers doing this have reported lines waiting to get in

and

such excitement that they extended the sale. You can also

consider doing it once a month or perhaps on a regular

“Flash Friday”.

If it's collecting dust... it's time to sweep it off the floor – go

red!!

Please contact Gay today

for the

Flash Sale Order Form!

You can also order online at

www.Shopimage360.com/partner-stores.htm

Labor Day is Monday September 3rd.

We urge you to promote the weekend

before, and weekend after!

GET ON SOCAL MEDIA!

If you need any sale ideas, please contact

our team! Ashley has a graphic

department that will blow your mind!

Here are a few ideas of ads we have

available. We can also request custom

work with a 10 day lead time.

By: Ashlei Valles, Netsertive

No matter if you're a successful furniture storeowner or just starting out, any business that is thriving offline can

benefit from a strong presence online.

Here are 5 ways digital marketing will help grow your local business in 2018 and beyond:

Digital marketing levels the playing field

Local retailers have a broad competitive field that includes other small businesses as well as big box retailers. It

used to be that advertising alongside these retail giants that have millions of dollars in advertising budgets was

impossible, but digital marketing has changed all that. The cost of entry for digital marketing is less than

traditional advertising and it has a more targeted reach. And as time and resources are often scarce for local

business owners, their marketing efforts, and advertising dollars, they must be used in the most efficient and

effective way.

Digital marketing is cost effective

Even with a small budget, you can make a big impact on channels like Facebook and Google. In

fact, Netsertive's home goods retailers are seeing their cost-per-click (the amount you pay each time someone

clicks your ad) as low as $3.68 for search engine marketing and under $3 for both display and social media

advertising.

Digital marketing improves ad targeting

The ability to target your buyers based on specific demographics, online browsing behavior, and geographic

areas is unique to digital marketing. With traditional advertising channels, it is more challenging to reach this

level of accuracy. For example, if you purchase commercial air time on TV, you may be able to target shoppers

by city or age group based on the station, but are these viewers actually in the market to buy your new couch?

This spray and pray method of advertising can lead to wasted ad spend.

Alternatively, with search engine marketing, you can place your business and products in front of shoppers

actively looking to purchase a new mattress by targeting the certain keywords they use in their online research.

Digital marketing generates leads

Digital marketing tactics like display advertising and retargeting work together to generate interest and attract

high-intent shoppers to your website and get them to take an action – fill in a contact form, call a store, get

driving directions, download a coupon or product flyer, etc. and become a qualified lead in your sales funnel.

Digital marketing ensures your survival

Shoppers no longer turn to the yellow pages to look up mattress, appliance or furniture stores in their area,

they turn to search engines, social media and business listing sites. If you do not show up where today’s

shoppers are searching, you don’t exist to them. As a small or medium sized business, it is critical to have a

presence online so you are able to capture new buyers as they enter the market.

D743 Shipping 9-17

B579 Shipping NOW

D394 Shipping 9-11

Forrest Gump famously said “Life is like a box of chocolates. You never know what you’re gonna get.”

And while surprises may be delightful when it comes to sweets, planning for the right assortment of

merchandise will make you a better retailer.

The success of your store depends on having what customers expect and what customers want.

Knowing your market will help you predict what that might be, but you need to be open to feedback

in order to evaluate how well you are doing. Shoppers will respond with comments and questions, and

of course they vote for or against products with their dollars. It’s a simple maxim that you need to

invest more money and shelf space in what is selling best.

When I give talks to retailers, I often start by asking them to write a ten word description of their

store. This forms the basis for choices about merchandise that will fit within that vision. Having a

cohesive concept makes for a more visually pleasing store, and one that consumers find enjoyable to

shop. You should make sure to carry certain “bread and butter” items that customers would logically

expect you to have.

In addition to these stock items, you want to have merchandise that other stores in your area don’t

carry. There has to be a reason for shoppers to make a trip to your store, and the serendipity of

finding something unique or rare is a great source of customer satisfaction.

Another factor in selecting your assortment of merchandise is price point. Department stores

traditionally offered “good, better and best” in every category. And while you don’t have to strictly

follow this dictum, it’s not a bad idea to appeal to shoppers who want (or are able) to spend differing

amounts on the same item. We often find that carrying a more expensive item, i.e. something in the

“best” category, will help a customer feel good about buying a similar item that is either good or

better. Having something to compare them to is helpful in the decision-making process.

Deciding on the quantity of merchandise to bring in is a challenging part of planning your assortment.

Work with sales reps to order a good array of the best sellers in a line, starting broad and shallow (i.e.,

without too much back stock) until you see how the merchandise fares in your store.

Large chains spend a great deal of time and money coming up with the ideal assortment plan for every

store, but for independent retailers it’s always a work in progress. We need to constantly monitor what

our customers want, and plan accordingly.

Happy Retailing,

Carol “Orange” Schroeder

Just a friendly reminder to keep up with the latest trends. Pick

up a home décor magazine, visit some model homes, watch

HGTV. Its also a good idea to shop your competition and to look

at the furniture sale ads online, and in the newspaper. Your

showroom floors need to be in tip top shape!

If you are need of

anything,

Please feel free to

contact us!

WE ARE A TEAM!

http://casegoodsgal.com

Your Ashley Casegoods Team!

Gay Hynds

1-512-422-7083

Ghynds@sales.ashleyfurniture.com

Tamara Alcoser

1-512-497-0893

Talcoser@sales.ashleyfurniture.com

Administrative Assistant

Karen Prendergast

CentralTXCG@ashleyfurniture.com

Office 321-752-6941

Toll Free: 800-429-9464

Fax: 321-989-0333

Please make it a habit to check our website

often. It has the recently discontinued items

posted, and lots of great information. If you

have any suggestions for our website we

would love to hear them!

Labor Day….Did you

know?

• Grover Cleveland helped make Labor

day a national Holiday?

• Labor day is the unofficial end of hot dog season?

• It became a Federal Holiday in 1894

• Labor Day is dedicated to the social and economic achievements of American workers.

• SO: THANK YOU for

contributing to the strength,

prosperity, and the well being

of our great Country!