The Casegood Gal · (wet bars, chests, etc.). They live across three different states, meaning they...
9
The Casegood Gal High Point Market is right around the corner! April 14th-18th We hope to see you there! “Make a customer, not a sale. Brian Tracy It goes without saying that todays consumers need to at least see a product before they will think about buying it. Sight is one of the strongest senses in the shopping experience. E commerce in the furniture industry is growing by leaps and bounds and its activity and success is predicated almost entirely on sight. Vignettes are becoming increasingly popular. Customers like to see the product displayed as if it was their own room. Beds dressed with linens, lamps on the nightstands, picture frame on the dresser, Rug on the floor, pictures on the walls. If they can see a setting presented in the store, they are more likely to envision it in their home. We urge you to take a daily walk thru your showroom to make sure its looking its best. Why not assign an area to each sales person on your floor? Make it their responsibility to keep it looking its best. Maybe do an award for the best kept section of the store? SPRING into Action! Are you using Wondersign? They just gave us a massive update! Tons of new features that will help you sell more products! Wondersign allows you to display custom set retail pricing, or no prices at all. The Catalog kiosk is always up to date. There is no need to reprint paper catalogs when product change. And one of the most important reasons to use Wondersign? EXPAND your Showroom! Don’t just show what's on your floor, create a better customer experience and sell more! You can also display real time warehouse inventory on your kiosk. You can also chose to display what's available in Ashely express which will provide your customers a broad selection of items that can ship within 48 hours. Please contact Gay today if you aren’t already using this fantastic program.
Transcript of The Casegood Gal · (wet bars, chests, etc.). They live across three different states, meaning they...
The Casegood Gal High Point Market is right around
the corner!
April 14th-18th
We hope to see you there!
“Make a customer, not a sale. Brian Tracy
It goes without saying that todays consumers need to at least see a product before they will think about buying it. Sight is one of the strongest senses in the shopping experience. E commerce in the furniture industry is growing by leaps and bounds and its activity and success is predicated almost entirely on sight. Vignettes are becoming increasingly popular. Customers like to see the product displayed as if it was their own room. Beds dressed with linens, lamps on the nightstands, picture frame on the dresser, Rug on the floor, pictures on the walls. If they can see a setting presented in the store, they are more likely to envision it in their home. We urge you to take a daily walk thru your showroom to make sure its looking its best. Why not assign an area to each sales person on your floor? Make it their responsibility to keep it looking its best. Maybe do an award for the best kept section of the store? SPRING into Action!
Are you using Wondersign? They just gave us a massive update! Tons of new features that will help you sell more products! Wondersign allows you to display custom set retail pricing, or no prices at all. The Catalog kiosk is always up to date. There is no need to reprint paper catalogs when product change. And one of the most important reasons to use Wondersign? EXPAND your Showroom! Don’t just show what's on your floor, create a better customer experience and sell more! You can also display real time warehouse inventory on your kiosk. You can also chose to display what's available in Ashely express which will provide your customers a broad selection of items that can ship within 48 hours. Please contact Gay today if you aren’t already using this fantastic program.
The Las Vegas Market last month was one for the record books! We are super excited to see what High Point has to offer! Thank you to all who attended the Las Vegas Market!
Why come to Furniture Markets?
• You will get a 1st look at new introductions • Witness the trends of the current furniture industry • Talk to industry leaders
• BREATHE THE ASHLEY WINNING AIR!!!!!!!!!!!!
We hope to see you at the April High Point Market!!!!!!!
Here’s how to Benefit….
1. Create a Pinterest Account 2. Create A Board 3. Name Your board 4. Make it “SECRET” if you aren’t
ready to show it off yet.
5. Upload our Image 6. Destination URL: Copy/Paste a web address here. When the user clicks on your pin, they will be directed to the website you entered here, Example, Your Store Facebook Page, or social media page, blog, etc.
You have created your first Pin!
Still need help? Pinterest has a Help page that will assist!
85% of Pinterest users are Woman
67% of Pinterest users are MILLENNIALS
Don’t forget to check out the Ashley Furniture Pinterest Board! Ashley's board has over 3200 pins! Here are a few of their boards to give you some ideas!
I am the father or uncle of seven Millennials who are employed and have made at least
one furniture purchase in the past 18 months. They are my highly unscientific focus group
on Millennial shopping habits. It probably makes me a bad dad or uncle, being that I’m in
the furniture business, but I never offer unsolicited shopping advice (it would contaminate
my findings).
Over the past 18 months, each of them has made one or more furniture purchases
ranging from functional furniture (beds, tables, desks) to accent or decorative furniture
(wet bars, chests, etc.). They live across three different states, meaning they don’t have
access to the same store-based retailers. However, they all have one thing in common:
Ikea.
Every one of them has shopped the retailer’s behemoth stores, in most cases multiple
times, and each — at one time or another — has made a purchase. And none has driven
less than 30 minutes to get there (so much for location, location, location).
I find this fascinating because, and no offense intended to those who run or work at Ikea,
but for me shopping those massive stores is like being trapped in a giant rat maze without
any cheese to find your way out.
None of that, however, slows them in the slightest. This is, in part, because they typically
pre-shop online. Just as an exercise, shop bedroom furniture on Ikea’s website. It’s an
entertaining, introspective study of your personality. It begins by asking you the question,
“Where do you want to start your day?” and offers a series of stylistic choices.
Think for a moment about the psychology of that question. It’s not about a furniture
choice or a shopping decision. It’s about starting your day better.
Proceeding further into the process, new options emerge: customizing a wardrobe,
solving a storage problem, making complementary purchases. Everything from product
dimensions to the ability to check the in-stock position of your local store is available
without a single additional click. And if you don’t think the ability to shop and have product
the same day matters to this group, put together your own Millennial panel and see for
yourself.
Certainly price comes into play. Ikea has always been known for its price
competitiveness, and I won’t deny that is one piece of the equation. But surprisingly that’s
not what closes the deal or even initiates the process. At least for this group, it comes
down to three things: same-day availability, providing solutions for their lifestyle and ease
of shopping prior to visiting the store.
With so much future success predicated on attracting Millennials, Ikea’s success in
attracting them might be worth further study.
Want to reach Millennials? Take a lesson from Ikea
This article was taken from the February edition of Furniture Today. I thought it was quite interesting and wanted to share! Article was written by Bill McLoughlin
Article found in Furniture Today Bill McLoughlin Lessons from the Super Bowl … ads February 8, 2018 The annual Super Bowl parade of ads, as closely watched in some circles as the game itself, often serves as a bellwether of emerging advertising themes, and this year was no different. While there seemed a distinct effort to avoid some of the more overt political tones evident in last year’s ad slate, this year’s crop included a significant number of what might be called social conscience ads. These included Stella Artois’ effort to link purchase of its “chalice” to providing potable drinking water in areas where it’s most needed, Budweiser’s Stand by You ad built around its effort to provide drinking water to parts of the U.S. hardest hit this year by natural disasters and Hyundai’s campaign to link purchases of its cars to combatting childhood cancer. There were also advertising appeals to diversity, such as Coke’s Wonder of Us campaign aimed at demonstrating that everyone regardless of race, lifestyle, ethnicity or physical ability is united around a love of carbonated sugar water. Similarly, Toyota’s We’re All One Team ad, took a humorous approach bringing together clerics of various religions to share the experience of watching the Super Bowl. Two ads that ventured closer to what might be viewed as political lines — Dodge’s Ram Truck ad overlaid with Reverend Martin Luther King’s speech on service and WeatherTech’s Built in America ad — each appeared to miss the mark with their audience. The former was roundly criticized on social media and in post-Bowl media reviews on a number of grounds, not the least of which was its attempt to commercialize a speech that ironically, cautioned against advertising’s attempt to manipulate. And the WeatherTech ad apparently found itself in the middle of a social media schism with some viewing its factory build as looking like wall building on the Mexican border and others connecting the ad to President Trump’s Make America Great campaign. The larger point of all this is that social conscience advertising — aligning companies with movements for social change, cultural tolerance and philanthropic causes — appears to be on the rise again. Part of this is a widespread perception that Millennial can be enticed through appeals to their social consciousness. It also appears to be a reaction to increasing political and cultural divisions within the country and a concomitant harkening back to less divisive times. There is a two-fold lesson here for the furniture industry in exploring new ways to connect with its existing generations of consumers. The first part is that appeals to social causes may find increasing resonance. The second, and as important part, is that authenticity is critical.
If you are need of
anything,
please feel free to
contact us!
WE ARE A TEAM!
http://casegoodsgal.com
Your Ashley Casegoods Team!
Gay Hynds 1-512-422-7083
Administrative Assistant Karen Prendergast
Office 321-752-6941 Toll Free: 800-429-9464
Fax: 321-989-0333
