The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or...

38

description

Rather than waiting for educational institutions or the government to bridge this generational chasm, (and the skills gap) employers should lead this effort (and many already are) LinkedIn together with Employers can solve for inefficiencies in the talent market for college graduates The imperative for employers: Connect with students early and often with your Talent Brand, If you don’t, prepare to have butt kicked by talent competitors. (Like YP.com) Consider Talent: Gain a broader perspective on Talent Markets by blurring the names of schools (stop using school as a proxy for experience) Is a Stanford CS grad better than a NC State Grad in CS? Is a Stanford CS grad worth 20% more $ than state grad? Are you getting 20% more talent? Create: Creative content positioned for students and recent graduates (Higher Ed and Gov. will not do this as fast) In 1970 Gas was 32 cents, and a diploma was your ticket to a job and 12% of population has at least a Bachelors degree, and you competed nationally for jobs In 2014 The choice of school, major, field of study, plus skills give you good odds, 31% of populations has at least a bachelors degree, and you compete against kids globally for jobs In 1970 college grads were driving in their cut off shorts to the beach with no seat belt on to party before their job started Now, grads are filled with Anxiety, Fear and debt and they are still going to the beach returning home afterwards The unemployment rate for people age 20 to 24 is 11 percent, compared with an overall rate that is under 7 percent. Student loan debt surpassing the $1 trillion mark and unemployment on the rise, people are beginning to question that value. The Millennial Generation has been called “Generation Jobless.” Nearly one quarter of the world’s young people – 290 million aged 15-24 -- are in 21st century limbo: they are NEETs -- not in Education, Employment, or Training.

Transcript of The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or...

Page 1: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations
>

Harder Than You Think

Public Enemy

Public Enemy

How You Sell Soul to a Soulless People Who Sold Their Soul (Audio Version)

Hip-HopRap

2007-01-01T080000Z

2012 SLAMjamz

DAQUINN NEWTON 14rsquo

CAITLIN MCCOMBS 14rsquo

JASPREET SINGH 15rsquo

SHANE HUMPHREY 20rsquo

1950 1970 1990 20105

10

15

20

25

30

35

Persons 25+ With College Degrees

Source US Bureau of the Census

1979 20131989

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

INTALENT

INTALENT

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 2: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

DAQUINN NEWTON 14rsquo

CAITLIN MCCOMBS 14rsquo

JASPREET SINGH 15rsquo

SHANE HUMPHREY 20rsquo

1950 1970 1990 20105

10

15

20

25

30

35

Persons 25+ With College Degrees

Source US Bureau of the Census

1979 20131989

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

INTALENT

INTALENT

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 3: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

CAITLIN MCCOMBS 14rsquo

JASPREET SINGH 15rsquo

SHANE HUMPHREY 20rsquo

1950 1970 1990 20105

10

15

20

25

30

35

Persons 25+ With College Degrees

Source US Bureau of the Census

1979 20131989

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

INTALENT

INTALENT

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 4: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

JASPREET SINGH 15rsquo

SHANE HUMPHREY 20rsquo

1950 1970 1990 20105

10

15

20

25

30

35

Persons 25+ With College Degrees

Source US Bureau of the Census

1979 20131989

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

INTALENT

INTALENT

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 5: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

SHANE HUMPHREY 20rsquo

1950 1970 1990 20105

10

15

20

25

30

35

Persons 25+ With College Degrees

Source US Bureau of the Census

1979 20131989

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

INTALENT

INTALENT

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 6: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

1950 1970 1990 20105

10

15

20

25

30

35

Persons 25+ With College Degrees

Source US Bureau of the Census

1979 20131989

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

INTALENT

INTALENT

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 7: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

INTALENT

INTALENT

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 8: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

INTALENT

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 9: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

THE ROAD TO SUCCESS

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 10: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

Competition is main obstacle to recruiting studentsLINKEDIN GLOBAL

RECRUITING TRENDS

Competition

Compensation

Talent Brand Awareness

Location

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 11: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

2010 2014

39M+ STUDENTS amp RECENT GRADS

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 12: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

DOES WHAT YOUR MAJOR MATTER

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 13: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

WILL WHERE YOU GO TO SCHOOL MATTER

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 14: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

Elite Private State Flagship State

$104587

$87274

$67063

$230300 $83470$85290

MID CAREER SALARY VS COST

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 15: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

INTALENT THErobhumphrey

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 16: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

ALEXJASPREET

JOSHKIMBERLYJORDAN

LA VESHA

12 + 161

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 17: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

ldquojust having a college degree will open doors for you

1979

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 18: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 19: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

OF EMPLOYERS THAT RECUIT STUDENTS

80USA

90ITALY

64AUS 82

SO AFRICA

87

MEXICO 87BRAZIL

86INDIA

80CANADA

78CHINA

85FRANCE

83BELGIUM

72UK

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 20: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

HOW TO DRIVE YOUR NEW STRATEGY

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 21: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

A DEGREE IS NOT A SKILL

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 22: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

CONSIDER

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 23: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

CREATE

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 24: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

CONNECT

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 25: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

CREATE CAREER CONTENT CONNECT EARLY

AND OFTEN

2

GAS YOUR WHIP WITH INSIGHTS

3

CONSIDER TALENT FIRST

1

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)
Page 26: The Case for Data-Driven Student Recruitment. Not to be confused with Campus Recruitment or University Relations

THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979

EDUCATION 1120

HEALTHCARE 600

SHELTER 275

FOOD 220

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Persons 25+ With College Degrees
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979
  • Slide 8
  • THE ROAD TO SUCCESS
  • Slide 10
  • Slide 11
  • Slide 12
  • Competition is main obstacle to recruiting students
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • EDU SNAPSHOT TALENT CONNECT SF 2014 AUDIENCE
  • OF EMPLOYERS THAT RECUIT STUDENTS
  • Slide 30
  • HOW TO DRIVE YOUR NEW STRATEGY
  • Slide 32
  • Slide 33
  • CONSIDER
  • Slide 35
  • CONNECT
  • Slide 37
  • THE COST OF A DEGREE HAS INCREASED 1120 SINCE 1979 (2)