The capabilities and limitations of using animation in email
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Transcript of The capabilities and limitations of using animation in email
![Page 1: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/1.jpg)
The capabilities and limitations of using animation in email
![Page 2: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/2.jpg)
• Introduction• Gifs in practice, ways they should and should not be used• Tips for using gif animation• Other ways to animate in email• Questions
Animation in email
![Page 3: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/3.jpg)
What is animation in email
GIF - Graphic Interchange Format
![Page 4: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/4.jpg)
And the Oscar goes to…
![Page 5: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/5.jpg)
Gifs in practice
Good Example - Lastminute.com
✓ Small in file size
✓ Drives conversions
![Page 6: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/6.jpg)
Bad Example – Victoria Beckham
Gifs in practice
✖ Looks spammy
✖ Where do you engage?
![Page 7: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/7.jpg)
Looks good but what about the simple stuff?
Gifs in practice
ImagesOn:
ImagesOff:
![Page 8: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/8.jpg)
• What’s the message?
• Relevance
• Build
• Ideas - http://www.aardman.com/
Tips for using GIF animation
![Page 9: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/9.jpg)
Echograph
Other ways to animate in email
✓ Looks seamless✓ Perfect quality✖ Large file size✖ Hard to create
![Page 10: The capabilities and limitations of using animation in email](https://reader033.fdocuments.us/reader033/viewer/2022060118/558be913d8b42a50768b45a1/html5/thumbnails/10.jpg)
Any questions?