JANUARY - MARCH 2011

LA Lakers Matt Barnesand Jarritos staff on thepurple carpet.

2011 Team JarriTos on The move…

upcoming evenTs...April 2011 13 World Fest (Cypress College) 16-17 Cristo ViVe 2011 (industry Hills expo Center) 15-17 dAnzAntes unidos FestiVAl (Fresno, CA) 29 K-dAy’s KrusH grooVe (gibson AmpHitHeAter) 30 splAsH ConCert (uC riVerside) 30 CinCo de mAyo (sAntA AnA)

mAy 2011 1 CinCo de mAyo (sAntA AnA) 1 ultimAte x brAWl (uC riVerside) 5 CinCo de mAyo (Fidm) 16-17 oCeAnside Arts FestiVAl 21-22 silVerlAKe Jubilee 29-30 JAzz reggAe FestiVAl ConCert (uClA)

June 2011 10-12 mAlibu nAVy dAys 18 mAriACHi usA 25 Huntington beACH CleAn-up

meet tHe stAFF...

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FEATURESPage 6 - PurP & Yellow NBA All-StAr weekeNd PArtY

Jarritos on the Purple Carpet

Page 10 - SPortie lA NBA All-StAr weekeNd PArtYJarritos & Stars Join for Private Parties

Page 11 - 13th ANNuAl CholulA triPle JumP Jarritos a Hit at Mountain High

Page 13 - uSC SteP ShowJarritos Step & Repeat Debuts at a Great Cause

Page 16 - uClA dANCe mArAthoNJarritos Step & Repeat Debuts at a Great Cause

Page 20 - 7-eleveN PArtNerShiPJarritos Making Moves

Page 24-25 - lAdY gAgA iN loS ANgeleS & orANge CouNtYJarritos at Southern California Concerts

facebook.com/jarritos

Are you a fan?JOIN THE MOVEMENT!

sponsorshipMost event venues have an exclusivity commitment with either Coke or Pepsi on premise, limiting sales

and promotion activity at events. Coming in as a “sponsor” overrides some of the agreements set forth by beverage contracts. This gives some room for event organizers to offer an outside beverage such as Jarritos sales

opportunities onsite during events.

One of the best examples of sponsorship opportunities has been working with Ovations the company that handles food and beverage at the Orange County Fairgrounds in Costa Mesa, CA. In late 2010 Pepsi secured an exclusivity deal with Ovations during the Orange County Fair. However, Jarritos moved forward with minimal sponsorships and secured itself as a beverage option at over 10 events that varied between 2-5 days each. These events attract thousands of non-Hispanic consumers to the large venue. At each event Team Jarritos is there for sale support and producing trials of Jarritos product.

Photos provided above reflect the 3 day 2011 Musink Rock & Art Festival (Orange County Fairgrounds). Over 4500 in attendance had the option to purchase a Jarritos Lime, Pineapple and Mandarin where Team Jarritos was on premise for sales support. As you can see from the photo Jarritos moved faster than the competition on the shelf. A “Paloma” cocktail utilizing Jarritos Grapefruit as a mixer was also available at concession stand.

Another such venture has been the National Orange Showground’s in San Bernardino, CA. In 2010 Jarritos sponsored various events, among them the Guerilla Union Music and Art Festival which drew over 50,000 spectators. Jarritos was again available for purchase and Team Jarritos was on premise to motivate sales at this Coke strong hold. This year Jarritos will sponsor 7 events at NOS Event Center giving the brand a competitive edge against other beverages. Team Jarritos will continuing working hard along side sales team inoder to secure more of these great opportunities.

inroad through

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ActiveSnowboArding

competition

at Mountain HigH

Jarritos partnered with Active Ride Shop to host a snowboarding competition at Mountain High. Active invited snowboarders from Los Angeles, Orange County and Inland. The Jarritos street team provided samples to all spectators as well as showcased Mexican Cola and Jarritos Light. Jarritos presented a novelty check to the “Best Trick” winner. Attendants were excited to have MTV at the event filming a reality show!

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Team Jarritos hit the scene at the Los Angeles Staples Center to give free Jarritos to excited fans attending the annual Latino 96.3 concert. The anticipated concert brings out approximately 15,000 fans to enjoy a spectacular show by recording artists like Daddy Yankee, Don Omar, Alexis y Fido, Pitbull and more.

Calibash Hit4

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Team Jarritos supported Santa Monica Museum’s Donkey Show art exhibition. The event featured over 200 rare tourist photographs and artwork. Guest curators included cultural anthropologist and graphic design historian Jim Heimann. Also, author and music critic Josh Kun. Team Jarritos distributed full size samples of beverages and was featured at the bars as a mixer. Jarritos was the exclusive soda beverage for the night to over 500 in attendance.

A r tMuseuM

eXHIBIT

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Jarritos was in full fashion at the FIDM (Fashion Institute of Design and Merchandising) MODE magazine launch party. The greatly anticipated event was attended by 250 guests and was hosted at the stylish TenTen rooftop venue in downtown LA. Jarritos was the exclusive beverage of the event. The MODE is a student publication written, photographed and designed by FIDM Students.

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FIDM

Mod

e

LaunchP a r t y

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Jarritos supported, Mujeres de Fe, a two-day Women’s conference hosted by a variety of guest speakers, which brought together approximately 30,000 women per day at the Los Angeles Sports Arena. Jarritos gave out drinks and prizes at the event. Special celebrity guest appearances were and TV news anchor Maria Antonieta Collins.

Mujeres de Fe

Jarritos staff with TV news anchor Maria Antonieta Collins.

Recording artist Priscilla y Sus Balas de Plata 7TH

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Team Jarritos was featured as the exclusive beverage mixer at the official Purp & Yellow All-Star Party hosted by Matt Barnes of the Los Angeles Lakers at JLounge in Los Angeles. Our lovely Jarritos Girls greeted celebrity guests at the purple carpet for perfect picture opportunities. Jarritos was used as a mixer in VIP bottle service area and general areas as well. Celebrity guest appearances included recording artist Wiz Khalifia, Game, YG, MTV’s dance crew Beat Freaks and more.

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a l l - s T a r p a r T yPURP YELLOW&

Recording artist The Rejectz

Chef Sasha Perl-Raver, from Private Chefs of Beverly Hills

DJ Sour Milk, Power 106 DJ

DJ Just-N-Credible, Power 106 DJRecording artist YG

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35th Year anniversarY

relámpago del Cielo

Jarritos was the perfect drink for guest attending the 35th Relampago del Cielo Folklorico recital. The organization is non-profit and is dedicated to the preservation of traditional Mexican performing arts. Jarritos was the exclusive beverage at the event. Over 180 performers participated and represented various regions of Mexico. Attendees were also treated to the newest members of the family Jarritos Mexican Cola and Light products.

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The Shalom orginization hosted its 5th Annual ‘Rencuentro Juvenil’ at the Anaheim Convention Center which gathered over 800 teens from all over Orange County for an amazing afternoon of worship. Team Jarritos took part in the event and provided complimentary beverage samples, including the new members to the Jarritos family-Jarritos Mexican Cola and Jarritos Light to all those in attendance. Teens were excited to see Jarritos as a sponsor of the event, and were encouraged to follow Jarritos on Facebook. Many of the attendees posted comments and pictures of the event on the Jarritos Facebook page. Team Jarritos hosted a contest on stage during the event and three lucky winners won either and Ipod or camera compliments of Jarritos.

RencuentRo J u v e n i l

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Jarritos took part in the 13th AnnualCholula Triple Air Jump snowboarding competition at Mountain High.The Jarritos street team distributed samples to all attendees as well as key chains, folders and Jarritos stickers to boarders who rocked them on theirhelmets and snowboards! Jarritosstreet team also showcased itsnewest members to the familyMexican Cola and Jarritos Light,which the crowd loved! To closeout the competition, Jarritosand other sponsors like Cholulapresented trophies to thewinners.

13th Cholula triple Jump

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Sportie LA and Slam Magazine celebrate the 2011 NBA All-Star game with a Kickoff Party hosted by Rick Fox. Celebrities, VIPs, and tastemakers witnessed a celebrity hoops com-petition benefiting the UN Foundation’s Noth-ing but Nets. Teen sensation Justin Bieber was among the celebrity guests. Guests enjoyed appetizers beverages by Jarritos, gift bags filled with items from Adidas, Supra, Levis, Ultimate Ears and BEAR PAWS and Jarritos. The festivities continued with a two day block party and gift lounge sponsored by Backstage Artist Lounge for celebrities and media.

SPortIe La

2011 NBA All-Star game with a Kickoff Party hosted by Rick Fox

Recording artist Justin Bieber

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Team Jarritos dropped in at Strawberry Sunday’s for exit sampling. Over 1,000 teens from the Montebello area attended the event for a fun-filled night of dancing. Team Jarritos received live mentions inside venue and conducted giveaway activities. Outside teens received a free Jarritos with club wristband.

Sunday1

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USC + Cal State la

MiSS BlaCk and Gold BeaUty PaGeant

Jarritos was the exclusive beverage of the 1920s themed Miss Black & Gold National Beauty Pageant. The dazzling evening showcased art, spoken word, poetry and performances. Guest enjoyed Jarritos drinks and had fun taking pictures in front of our Jarritos step and repeat. Miss Black and Gold 2011 was excited to receive a photoshoot compliments of Jarritos. The winner of Miss Black and Gold receives a scholarship and goes on to compete at a National level.

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Our Jarritos DJ rocked the turntables in front of 250 students at the Annual Stroll Competition hosted by the National Pan-Hellenic Council at USC. Spectators received a free Jarritos to enjoy along with the show. The event was an entertaining competition between the Greek Organizations to see who can stroll the best. A stroll is a choreographed dance unique to each Fraternity and Sorority.

Step Show

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+ pomona art walk

Team Jarritos supported the grand opening for the dazzling Vintage Renewals Line and gallery showcase.

The event took place at one of the galleries participating in the Pomona Art Walk attended by thousands of

art spectators. Guests were treated to Jarritos refreshments. This was a perfect opportunity to create brand

awareness with a trendy non-Hispanic audience.

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Team Jarritos joined in the excitement as West Covina High School celebrated their CIF Southern Section Football Championship. Jarritos drinks were given out to those attending the celebration and pep rally, including football players, cheerleaders, faculty, friends and parents.

West CovinaCIFChampIonshIp

Celebration

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Dance Marathon

Team Jarritos was very excited to join students at UCLA in their fight against Pediatric Aids. Over 2,000 students came together to raise money at their 26-hour dance-a-thon to acknowledge the battle of children suffering from AIDS by staying on their feet for the entire duration of the event. Team Jarritos was proud to support thousands of participants by providing beverages for their meals, T-shirt giveaways and a fun photoshoot in front of the Jarritos step and repeat. Dance Marathon has been able to raise over 2.5 million dollars in its 10 year history, benefiting HIV-positive children around the world.

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Team Jarritos was invited to take part in one of Orange Counties biggest High School rivalry games. Fountain Valley High took on Hunting Beach High in front of 1200 students. Jarritos was available for purchase at the concession stand. Although Fountain Valley High lost the game, students were treated to a dance courtesy of Jarritos. Each student was provided a Jarritos drink and snack.

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7-ElEvEnFranchisE

OwnErsassOciatiOn cOnvEntiOn

The Pasadena Convention Center hosted the 7-Eleven Franchise Owners Association Convention. Over 200 members turned out to get a look at the latest prod-ucts. Team Jarritos was a huge success, introducing the Jarritos Lime, Mandarin, Tamarindo, Sangria and Sidral. Full bottle samples were provided to all in attendance. Team Jarritos successfully secured over 30 contacts interested in carrying Jarritos at their locations. The official 7-Eleven magazine will also feature Jarritos.

Frank Gambina National Director of Franchises for 7-Eleven

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MusinkTeam Jarritos rocked the 3rd annual Musink rock and art festival in Orange County, CA. During the 3 day festival, team Jarritos distributed free samples to thousands who attended, which drove Jarritos sales at the concession stand. Jarritos was available for purchase even though a Pepsi exclusivity contract exists. The Jarritos Paloma option at bars was a big hit for the 21 and over crowd. Jarritos could also be found backstage and in the VIP area. Fans enjoyed performances by The Used, Suicidal Tendancies, Trice, Biohazard, CKY and many more! The festival also featured special art displays by LA Ink stars Corey Miller and Amy Nicolette. Also on site a motorcycle display for the show Sons of Anarchy. Other sponsors included Vans, Monster, KROQ and Dos XX.

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Corey Miller, Reality Star from LA Ink Amy Nicollette, Reality Star from LA Ink

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Team Jarritos was on location at the Grand opening of AMPM in Norwalk, CA. The event offered consumers a Buy-a-Jarritos, Get-a-free-hotdog promotion. Team Jarritos sampled Mandarin, Tamarindo, Sangria and Sidral. This was another successful retail promotion for our team, leaving Samir Esmili AMPM Franchise consultant to over 80 Southern California locations extremely happy with results. Way to go team!

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Jarritos supported the Boys and Girls Club’s trophy Cere-mony in Escondido attended by over 300 youth and their families. Team Jarritos joined the celebration which recog-nized the club’s basketball and volleyball athletes. Our team added to the fun ambience with free drinks, music and fun giveaways. For 70 years, the Boys & Girls Clubs of Greater San Diego has been a non-profit organization serving more than 25,000 youth and their families.

Boys and Girls ClubI n e s c o n d I d o

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Lady GaGaLoS anGeLeS & oRanGe county

concert

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With over 31 million fans on Facebook, it is no wonder American singer, song-writer, fashionista and trend setter Lady Gaga sold out the Staples Center arena in Downtown LA and the Honda Center in Anaheim. Team Jarritos was on location at both locations distributing ice cold Jarritos to enthused fans! Team Jarritos was also a big hit with the Step & Reap, Lady Gaga fans stood in long lines to get a photo. Creating brand awareness and sparking new trials is Team Jarritos goal at the hottest sold-out concerts in Southern California.

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Team Jarritos pulled out their best guyaberas and blouses for the Pontius Pilot play at Pepperdine University in Malibu, California. Jarritos was the exclusive beverage at the upscale event supporting the arts of Francesco Quinn, son of legendary Oscar winner, Anthony Quinn. The Pontius Pilot play was organized by the Mundo Maya Foundation, dedicated to the promotion and preserva-tion of the Maya culture. The event was attended by close to 500 and received media coverage by Univision and Telemundo. The event also included a presentation of Valentina Castellani –Quinn, Sr. Designer for Guess, Gucci and PRADA, Florence Atelier International Design. Members of the Italy, Israel, Mexican and Central American consulates were in attendance. Other sponsors included Ferarri, Malibu Times and Rome Gelato.

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Actor Francesco Quinn, Son of Legendary Oscar Winner, Anthony Quinn

Raul Rodriguez Celebrity Float Designer(Pasadena Rose Parade, Disney and Six Flags)

Valentina Castellani –Quinn, Sr.Designer for Guess, Gucci and PRADA

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Van’s pierC l A S S i C

Van’s Pier Classic surfing competition brings out over 20,000 spectators to Huntington Beach, California. Spectators received a Jarritos, compliments of our street team as they enjoyed a sunny day and surf show by Southern California’s best pro and amateur surfers.

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South gAteh i g h S C h o o l

Team Jarritos rolled out the red carpet at the 6th Annual South Gate Teen Fashion Show. Students from South Gate and South East High School join forces for the extravaganza. It was a night of glitz and glamour at South Gate Park auditorium, where young fashionistas demonstrated their latest creations. Jarritos was an official sponsor providing attendants with refreshments and entertaining guest who walked our red carpet and posed for a picture at our Jarritos step-and-repeat. The event was also supported by local fashion boutiques. Two lucky students were awarded Scholarships from proceeds of the night.

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Down Town LAArT wALk

Jarritos continues to support and be the official beverage sponsor at the largest art walk in Southern California, the Downtown LA Art Walk. Every second Thursday of the month, over 20,000 Angelinos crowd the streets to enjoy art, a variety of food, music and the city lights. Team Jarritos is invited to featured art galleries every month where guests are treated to a Jarritos beverage. Sponsoring the Downtown LA Art walk has been a great success for Jarritos because it has created brand awareness and thousands of first time trials within a trendy non-Hispanic 18-35 demographic.

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The Associated Student body at University of California, Irvine (UCI) and UCI Athletics hosted Baseball Bash to promote school spirit and UCI Athletics. The entire campus was invited to participate in fun games and prizes. The UCI Baseball Team led the activities which included taking pictures in authentic UCI baseball gear and the team, picking up ground balls and fly-balls, longest hit award, and more! Jarritos participated in the fun giving out prizes and Jarritos.

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Fontana

Team Jarritos take over Fontana High School for the Multi Cultural Fair. Established 3 years ago, Jarritos has been invited back year after year for the ability to unite students. Although sodas are band from school campuses the district made an exception because of the positive impact the brand has on the youth. Team Jarritos provided beverages, music and game activities. Attendees included members of the Fontana Unified School District and city officials.

HigH

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introduCing the offiCial Jarritos “step & repeat”MEET THE STAFF...

LA

carn

ivaLe

LA Canvas Magazine partnered with Team Jarritos for the first annual Carnival event. The theme for the night was 1940’s Carnivale and everyone was in full swing. Team Jarritos participated in theme and ran game activities. Ice cold Jarritos were distributed to the over 500 attendees.