The Business Value of Social Networking
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- 1 - The Business Value of Social Networking CMA Annual Conference – February 2009 Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email protected] www.freeformdynamics.com www.tebbo.com
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Presentation at the CMA's 50th conference in London, UK on 24th February 2009
Transcript of The Business Value of Social Networking
- 1 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
The Business Value of
Social Networking
David TebbuttFreeform Dynamics Ltd
+44 1895 677 845+44 7711 567 726
www.tebbo.com
- 2 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Caveats
Hierarchies get flattened
Silos get breached
Intermediaries get sidelined
Openness increases
Transparency increases
Trust is vital
- 3 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
What is social networking?
Publish expertise
Self-promote
Find expertise
Make connections
Collaborate
Recommend
Communicate
- 4 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Discover
People
Information
Places
Networks
Make discovery faster & more effective
- 5 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Validate through:
blog posts
other published material
inbound links
bookmarks
tags
Communities
Make validation faster & more effective
- 6 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Dialogue
Direct, unfiltered, unmediated
Within the organisation
With suppliers
With customers and prospects
Accelerate and improve communication
- 7 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Reputation
The organisation’s responsiveness
Your own, through profile and metadata
Enhance reputation and prospects
- 8 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Morale
Belonging
Retention
Communities
Newcomers
Improve effectiveness and reduce churn
- 9 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Innovation
External – respond to feedback
Internal – virally drive new ideas
Quickly improve products and processes
- 10 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Harness
Bring expertise to bear quickly
Capture and surface knowledge
Get newcomers up to speed quickly
Preserve and exploit all information
- 11 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
So, what is the value of social networking?
Accelerate discovery and validation
Reduce disruption of others
Accelerate and improve communication
Enhance reputation and prospects
Improve effectiveness and reduce churn
Quickly improve products and processes
Preserve and exploit all information
- 12 - The Business Value of Social NetworkingCMA Annual Conference – February 2009
Copyright 2009 Freeform Dynamics Ltd www.freeformdynamics.com
Thank you
David TebbuttFreeform Dynamics Ltd
+44 1895 677 845+44 7711 567 726
www.tebbo.com
