THE BUSINESS RESEARCH COMPANY FINANCIAL SERVICES CASE STUDIES.
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Transcript of THE BUSINESS RESEARCH COMPANY FINANCIAL SERVICES CASE STUDIES.
THE BUSINESS RESEARCH COMPANY FINANCIAL SERVICES CASE STUDIES
The Business Research CompanyCopyright TBRC Business Research. All Rights Reserved.
A company which was considering entering the private banking/ wealth management space in Myanmar wanted to know about the competition in the country.
In particular it wanted to understand for local players and international companies which had already entered the market: ProductsServicesTarget marketsSales and marketingApproximate client base Approximate assets under management
REQUIREMENT
Case Study -Financial Services Competitor Profiling
Case Study -Financial Services Competitor Profiling
Competitor Profiles:
4 local and 2 international competitors were profiled including:ProductsServicesTarget marketsSales and marketingApproximate client base Approximate assets under management SWOT analysis Balanced scorecard analysis
SOLUTION
The Business Research CompanyCopyright TBRC Business Research. All Rights Reserved.
Case Study -Financial Services Competitor Profiling
Based on initial investigations and discussions we identified 6 competitors.
We conducted research on the competitor through:-Secondary research of company websites etc. Mystery shopping Elicitation techniques to find out additional
information
METHODOLOGY
The Business Research CompanyCopyright TBRC Business Research. All Rights Reserved.
Case Study -Financial Services Competitor Profiling
Helped the client to plan their market entry approach.
The client found the information very helpful in understanding who were the market leaders to be targeted and what their strengths and weaknesses were.
CLIENT BENEFITS AND FEEDBACK
The Business Research CompanyCopyright TBRC Business Research. All Rights Reserved.
DISCLAIMER
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The Business Research CompanyCopyright TBRC Business Research. All Rights Reserved.