The Business Concept of Future Firm_Spain
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BUSINESS CONCEPT LA FONTANA D’ONIL
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Transcript of The Business Concept of Future Firm_Spain
BUSINESS CONCEPT
LA FONTANA D’ONIL
FINANCIAL SITUATIONSCooperative with 20 partners that provide 2000 euro's per person to manage the transfer of the building and land adjacent to the house that now belongs to DiputaciónProvincial de Alicante. The council of Onilcollaborates. If necessary we would apply for loans with ICO as a medium‐size new company employing staff under 25.
VISION‐ VISION STATEMENT
•
To create a type of accommodation,
non‐existent in the area, aimed at people
looking for a place for both work and leisure activities.
MILESTONE-STEP BY STEP DESCRIPTION OF WHAT THE BUSINESS
IS ABOUT•
Creation of the cooperative
•
Articles • Adoption of legal statutes
•
Financial Consolidation.•
Application for the transfer and subsequent
allocation of the house and grounds. •
Initial plan for the habilitation of the house and
land. •
Contract insurances (civil liability, continent,
content, etc.)
CUSTOMERS TO WHOM THE BUSINESS IS ADDRESSED
All kinds of people depending on the time of the year and their purchasing power. Camping
(campsite);First floor for families for a low price; Second floor for people with higher purchasing power.
COMPETITIVE ANALYSIS‐SWOT ANALYSIS
•
Benefits•
The facilities are adequate
for the purpose to be used.
•
There is an establishment of food that meets the
regulations required nearby.
•
It is well located and well communicated.
•
The climate and landscape are very good.
•
Disadvantages•
It is unknown
•
The business is new in the area.
•
It is not a private property and it can’t never be.
•
Difficulties• The premises arethe
property of the Diputación
de Alicante
which is a public organism and the transfer
will be for a number of years determined by
official regulations. • There are regulations to
be followed for this type of accommodatioin
business and it is necessary to ask
permission for any change or reform
•
Opportunities• There is nothing similar
in the area • It is a good time for
start‐ups of young people for the availability of
grants. • The building and land
are in perfect condition. • The Council is in favor and it collaborates.
PRODUCT/SERVICE DESCRIPTION
Hotel facility that consists of:
• a big old house renovated and restored as a hotel and situated in
the mountain overlooking the village at a distance of 2 km of good road and with a good way to
walk to the village (15 ') •
Garden with paths to the main
house. • Camping area just 150 meters
away with all necessary facilities. Bathrooms, changing rooms, play area, etc.)
• Picnic area •
Barbecues.
•
Parking.
•
What is offered•
Camping for tents and
caravans. • Multiple rooms (up to 4
persons) with twin beds and shower (1st floor)
•
Community Living room (1st floor)
• Kitchen with all appliances for the use of
guests (1st floor) • Double room with
bathroom and living room (2nd floor)
•
Catering service
•
Extra services: • 24‐hour babysitting.
•
Excursions: to the mountains, castles
itinerary, tours to nearby towns.
• Adventure activities: horses, archery, cycling,
etc. • Outdoor Festivals:
medieval fairs, barbecues, traditional country
parties.
MARKETING STRATEGY, SALES TACTICS, ADVERTISING & PUBLICITY
• Through the internet advertised as rural accommodation with photographs, drawings and maps.
• Creating a website with continuous updates of the activities. • Ads in local TV.
• Directions through road signs in strategic places. •Direct publicity through associations such as:
‐
Youth centers, associations of trekking ‐
Schools
‐
Retired people ‐
Sports Clubs.
Organization of special events at different times of the year: •
Halloween. • Christmas
• Moors and Christians • Easter •
Summer • solstices and equinoxes.
•
Organization of workshop and seminars for different types of companies.
Economy offers for groups.
MANAGERS
BOOKING MAINTENANCE CATERING
COMMISSION OF MANAGEMENT-
BOARD
RECEPTION AND SALES OFFICE MAINTENANCE CLEANING AND
GARDERING
EXTRAS
