The Business Concept of Future Firm_Estonia
Transcript of The Business Concept of Future Firm_Estonia
Our business concept is based on providing
services which are capable to minimize the loss of
time driving around the city and eliminate waiting
in traffic jams.
The organization of the business
should be started with obtaining
a permission of passengers
transportation and registered
company.
The next phase is opening a
motopark. We can buy cheap bikes
firstly, but if our customers want to
travel with comfort, so lately it will
be possible to purchase the
scooters, sport bikes, and even
ATVs.
TYPE QUANTYTY PRICE
(EUR)
TOTAL
(eur)
Atv 4 5000 20000
Scooter 6 800 4800
Costs of opening the firm Table 1
Registration of documents 200 euro
Advertising costs 500 euro
Rent a garage 50euro/month
Office rent 140euro/ month
Stationery 40 euro/month
Technical equipment 3000 euro
Accouter services 200 euro/month
Salary -12 persons
(310eur )
3720euro/month
Table 2
If you choose the target groups, the basic rate in this business you need to do for
young people (many young people want to ride on motorcycles regardless of
congestion) and middle-aged people, so you can look around for the customers, near
the student hostels, various universities, parks and a bus stop.
Also, bikes can also be used for individual sightseeing tours. It's fast enough
(especially if someone came for a couple of days), no stuffiness, it is possible to see
everything at a glance, and not from the bus window, and again will not have to
stand in traffic jams. Excursions can be made easily and at night. Advantage is the
ability to photograph everything,do not you agree? It's easier to negotiate with the
driver of the motorcycle to slow down, to make the perfect shot, than with the bus
driver (and through the glass is not very convenient to photograph).
And if we are talking about some celebration (wedding, birthday, corporate event),
the beautifully decorated motorcade of motorcycles can also be very useful.
Motorcycles may be needed for fans of extreme driving ,but you should pick up a
very experienced and knowledgeable driver in order to avoid an accident.
Advertising costs would require minimal, enough to distribute ads about potential
customers (the same hostels and student housing) or on the bikes themselves. Similar
news travels fast enough because of that, the novelty of the service will also attract
those people who want to try a ride on an unusual taxi.
Staff of the company consists of 8-12 drivers(as guides). Criteria of the
driver-guide selection is punctuality and driving experience. Also the
company needs 2 phone operators.
The cost of one trip;
10 miles - 4euro( including the cost of gasoline).
As a result;
10 biketrips per day gives about 400 euros.
Monthly- 12,000 euros of revenue, or 7,850 euros as a net profit.
Note: all customers are supported with full bike equipment and
beverages.
Table 3
Benefits Shortcomings
Motobike taxi can be used for the city
excursions at night,especially during
summer time,summer festivals and
annual bike festivals.
During the festivals may be any
problems with drunk passangers.
Taxi, which is useful for business people
who need getting to the railway station or
to the airport faster.
less secure in case of accidents.
Problems with luggage.
Unusual taxi can be used for escorting
during weddings, birthdays and other
holidays
Too close the driver and
passengers.Wheather and road dust
problems.
Maneuverability It is not possible to ride more
than 1 passanger.
Cheapness Short working period(May-October)
SWOT ANALYSIS