The Future of Mobile Java and Mobility Middleware - Jon Bostrom, Nokia
The Business Case for the Mobile Ecosystem - Jon Bostrom, Co-Chair OSGi Alliance Mobile Expert...
-
Upload
mfrancis -
Category
Technology
-
view
278 -
download
0
Transcript of The Business Case for the Mobile Ecosystem - Jon Bostrom, Co-Chair OSGi Alliance Mobile Expert...
Current Business ModelFor Downloadable
Mobile ApplicationsNOKIA
Nokia Nokia PreminetPreminet
The Business Opportunity for Mobile ComponentsThe Business Opportunity for Mobile Components
140+140+ operators with deployed Java services *operators with deployed Java services *
708 million+708 million+ mobile Java devices installed base **mobile Java devices installed base **
635+635+ mobile Java device models on the market *mobile Java device models on the market *
3232 mobile device vendors using Java *mobile device vendors using Java *
45,000+45,000+ mobile Java applications on the market ***mobile Java applications on the market ***
~23 million~23 million mobile Java downloads globally, per month ****mobile Java downloads globally, per month ****
5000+ 5000+ S60 Java SDK downloads in FN, per month *****S60 Java SDK downloads in FN, per month *****
Java is the leading mobileJava is the leading mobileApplication Development EnvironmentApplication Development Environment
0
200
400
600
800
1000
1200
1400
1600
2001
Global installed base millions
2002 2003 2004E 2005E
Handsets total
PCs
Javahandsets
Brewhandsets0
200
400
600
800
1000
1200
1400
1600
2001
Global installed base millions
2002 2003 2004E 2005E
Handsets total
PCs
Javahandsets
Brewhandsets
Key message in 2002 Key message in 2002 JavaOneJavaOne: :
““We will put Java in We will put Java in every pocketevery pocket””
...done....done.
Key message in 2005 Key message in 2005 JavaOneJavaOne::
““We will put Java server We will put Java server in every pocketin every pocket””...working on it......working on it...
OSGi Enables a new SegmentOSGi Enables a new Segment
Middleware the next frontier for Mobile…
• Middleware business is huge!• Mobile middleware is the next frontier• Mobile Applications based on middleware will be
more competitive• End to End Middleware solutions offer new
business opportunities
Mobile Content Current Business EnvironmentMobile Content Current Business Environment
Preminet SolutionBringing Content Developers and
Operators Together with the Services and Tools Allowing Rapid
and Easy Deployment of Data Services
Preminet SolutionBringing Content Developers and
Operators Together with the Services and Tools Allowing Rapid
and Easy Deployment of Data Services
Forum NokiaLargest Worldwide Mobile Developer
Program
~ 1,700,000 developers
Forum NokiaLargest Worldwide Mobile Developer
Program
~ 1,700,000 developers
Most mobile applications have been developed
using Forum Nokia tools and
based on the S40 Java Platform
Nokia Customers Nokia Provides Services to the Majority of Operators Worldwide
Nokia Maintains a Greater than30% Market Share in Worldwide
Handset Sales
Nokia Customers Nokia Provides Services to the Majority of Operators Worldwide
Nokia Maintains a Greater than30% Market Share in Worldwide
Handset Sales
Nokia Provides Worldwide
Distribution for Developers through Our
Existing Customer Base
Complexity
Billing and ContentDelivery Services
Content Developer Relationships
Attractive BusinessModel and Simple
Contractual Framework
Challenges in the Mobile EcosystemChallenges in the Mobile Ecosystem
Preminet Solution
Content Support for All Handsets
Content Discovery Methods
PreminetPreminet Solution OverviewSolution Overview
Master Catalog
Master Catalog
Improved Content Discovery
Portals: SMS, WAP, Web
Preminet Purchasing Client
Rich Content Sourcing
ContentAggregators
Developers
Verif
icat
ion
Operator’sOwn Content
Preminet Service Delivery
Platform
SDP
Operators Existing SDP
SDP
Option
Content SourcingContent Sourcing
–– Global base of developersGlobal base of developers–– Developers screened and Developers screened and
supported by Nokiasupported by Nokia–– Content can be sourced in Content can be sourced in
specific languages (e.g. Spanish specific languages (e.g. Spanish content)content)
–– ““Java VerifiedJava Verified”” & & ““Symbian Symbian SignedSigned”” contentcontent
–– Premium & branded contentPremium & branded content–– Regular updatesRegular updates–– Operators can request specific Operators can request specific
contentcontent
•• The best developers from the worldThe best developers from the world’’s best mobile developer program:s best mobile developer program:
Master CatalogMaster Catalog
Master CatalogMaster CatalogMaster Catalog
Improved Content DiscoveryImproved Content DiscoveryPortals: SMS, WAP, WebPortals: SMS, WAP, Web
Preminet Purchasing ClientPreminet Purchasing Client
Rich Content Sourcing
Rich Content Sourcing
ContentAggregators
Developers
Verif
icatio
n
Operator’sOwn Content
Preminet Service DeliveryPlatform
Preminet Service DeliveryPlatform
SDPSDP
Operators Existing SDP
Operators Existing SDP
SDPSDP
Option
Preminet Master Catalogue Preminet Master Catalogue Content Offering Content Offering (February 2005)(February 2005)
•• Current content categories:Current content categories:–– Graphics & Themes (Graphics & Themes (11081108items):items): black & white graphics, black & white graphics, colour colour wallpapers, colour screensavers and wallpapers, colour screensavers and UI themesUI themes–– RingtonesRingtones (> (> 35003500 items): items): monophonic tones, polyphonic tones, monophonic tones, polyphonic tones, true tonestrue tones–– Java (257 items):Java (257 items): games, instant games, instant messaging, travel messaging, travel quidesquides, etc., etc.–– SymbianSymbian (49 items):(49 items): fun, personal fun, personal productivity applications, etc.productivity applications, etc.–– VideoVideo: clips & streaming (Q1 : clips & streaming (Q1 ’’05)05)––Future OSGi based ContentFuture OSGi based Content
••Middleware solutionsMiddleware solutions••Advanced User applicationsAdvanced User applications••End to End solutionsEnd to End solutions
Master CatalogMaster Catalog
Master CatalogMaster CatalogMaster Catalog
Improved Content DiscoveryImproved Content DiscoveryPortals: SMS, WAP, WebPortals: SMS, WAP, Web
Preminet Purchasing ClientPreminet Purchasing Client
Rich Content Sourcing
Rich Content Sourcing
ContentAggregators
Developers
Verif
icatio
n
Operator’sOwn Content
Preminet Service DeliveryPlatform
Preminet Service DeliveryPlatform
SDPSDP
Operators Existing SDP
Operators Existing SDP
SDPSDP
OptionP
rem
ium
Qua
lity
Con
tent
••Premium content from global pool of developers and media companiPremium content from global pool of developers and media companieses
Preminet Solution
Preminet Service Delivery PlatformPreminet Service Delivery Platform•• The hosted content delivery platform is an The hosted content delivery platform is an
ideal offering for operators whoideal offering for operators whoA.A. May wish to outsource their content May wish to outsource their content
delivery system to reduce both CAPEX delivery system to reduce both CAPEX and OPEX and/or for scalability reasonsand OPEX and/or for scalability reasons
B.B. DonDon’’t yet have a solutiont yet have a solution•• Manages the complete content lifecycleManages the complete content lifecycle•• Minimizes operator resource needs for Minimizes operator resource needs for
content management and platform content management and platform operationoperation
•• Low setLow set--up feeup fee•• Rapid deploymentRapid deployment•• OMA Compliant (OSGi MEG Compatible)OMA Compliant (OSGi MEG Compatible)
Text ‘RAY’ to 12345
SMS Storefront Preminet Purchasing ClientWAP Storefront Web Storefront
Content
Mobile Content Discovery MethodsMobile Content Discovery Methods
Operator A
Master CatalogMaster Catalog
Master CatalogMaster CatalogMaster Catalog
Improved Content DiscoveryImproved Content DiscoveryPortals: SMS, WAP, WebPortals: SMS, WAP, Web
Preminet Purchasing ClientPreminet Purchasing Client
Rich Content Sourcing
Rich Content Sourcing
ContentAggregators
Developers
Verif
icatio
n
Operator’sOwn Content
Preminet Service DeliveryPlatform
Preminet Service DeliveryPlatform
SDPSDP
Operators Existing SDP
Operators Existing SDP
SDPSDP
Option
Customizable ContentService
OSGi Service(Possible Development)
Preminet Purchasing Client Preminet Purchasing Client Benefits For The Operator Benefits For The Operator
•• 100% operator branded100% operator branded
•• Complementary to other discovery mechanisms Complementary to other discovery mechanisms
•• Free of charge for the operatorFree of charge for the operator
•• Easy service discovery increases ARPU and Easy service discovery increases ARPU and reduces churnreduces churn
•• Supports multiple cataloguesSupports multiple catalogues
•• Enables flexible payment and business modelsEnables flexible payment and business models
Supports all operators existing and new content
Master CatalogMaster Catalog
Master CatalogMaster CatalogMaster Catalog
Improved Content DiscoveryImproved Content DiscoveryPortals: SMS, WAP, WebPortals: SMS, WAP, Web
Preminet Purchasing ClientPreminet Purchasing Client
Rich Content Sourcing
Rich Content Sourcing
ContentAggregators
Developers
Verif
icatio
n
Operator’sOwn Content
Preminet Service DeliveryPlatform
Preminet Service DeliveryPlatform
SDPSDP
Operators Existing SDP
Operators Existing SDP
SDPSDP
Option
Easy Content Purchasing Process Easy Content Purchasing Process for Endfor End--UsersUsers
Discover Preview
Purchase Install, Upgrade
Master CatalogMaster Catalog
Master CatalogMaster CatalogMaster Catalog
Improved Content DiscoveryImproved Content DiscoveryPortals: SMS, WAP, WebPortals: SMS, WAP, Web
Preminet Purchasing ClientPreminet Purchasing Client
Rich Content Sourcing
Rich Content Sourcing
ContentAggregators
Developers
Verif
icatio
n
Operator’sOwn Content
Preminet Service DeliveryPlatform
Preminet Service DeliveryPlatform
SDPSDP
Operators Existing SDP
Operators Existing SDP
SDPSDP
Option
OSGi based content delivery serviceCould provide enhanced capabilities!
Business ModelBusiness Model
Nokia will continue to drive the Mobile Ecosystem providing new opportunities for the next generation of content developers.
As we move into the era of component middleware and advanced Java applications in the Mobile Space the industry will continue to grow