The Burson-Marsteller Age of Trump Technology Policy Survey
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Transcript of The Burson-Marsteller Age of Trump Technology Policy Survey
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MethodologyTiming: Fielded December 6 to December 13, 2016
Study Objectives: Penn Schoen Berland conducted research on behalf of Burson-Marsteller to explore attitudes and perceptions about the future of the technology industry. This research sought to understand:
• Attitudes about the technology industry and the larger economy• Perceptions and assumptions about the incoming administration’s technology policy• Perspectives about innovation and next steps for the industry
Audiences: To meet these objectives, PSB conducted an online quantitative study from December 6th to December 13th, 2016 among Tech Elites (n=504) and General Public respondents (n=1000). All Tech Elites are age 25+ with at least a college education, have a household income of $100,000+ in the coastal regions and $75,000+ in the heartland, live within 30 miles of a city with a significant technology industry presence reflecting a mix of established and start-up technology firms, and follow news about technology closely.
Tech Elites are further broken down into three sub categories: Industry Tech Elites who work in the tech industry, Investment Tech Elites who work in finance and specialize in tech investing and Broad Tech Elites who fit the general elite profile and personally invest in technology. The U.S. General Public were polled to national census data to ensure a representative sample of the United States to compare perceptions from outside the tech industry. The margin of error for the Tech Elites total sample is +/- 4.3% and larger for subgroups. The margin of error for the General Public total sample is +/- 3.00% and larger for subgroups.Unless otherwise noted, n-size per audience is the same throughout report
All numbers shown are percentages unless otherwise indicatedResults that do not total 100% may be due to removal of “Don’t know” or “Other” responses
Icons by Gregor Cresnar, Aya Sofya and Sandra M via The Noun Project
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Key Findings – The state of the U.S. innovation economyAfter a difficult election, optimism is high, particularly among Tech Elites that the US economy will be headed the right direction over the next four years.• Tech Elites are optimistic that the tech industry will do better in the next 4 years, but they are conflicted about
Trump's role in the tech industry.• Americans see the technology sector as important to the U.S. and believe the tech industry is going the right
direction.
Americans are optimistic about the tech industry, trust the tech industry to act in their best interests, and see it as important to the economy…• Most in the US say technology is a job creator, but see the innovation economy as having the ability to leave
many behind with Middle America losing and Wall Street winning.• Most say innovation is key to America’s global economic standing, and that if innovation slows in the US that
China will step in as a leader.
While innovation is seen as critical to America’s place in the global economy, average Americans are not sure they will benefit from growth in the technology industry…• The US General Public are more likely to believe that the best jobs and the the path to building a strong
domestic economy is centered around manufacturing while the Tech Elites feel that tech innovation will create the best jobs.
• There is broad support for promoting the hiring and retention of Americans first, but there is recognition that it may not be realistic as our education system many leave many unprepared for today’s tech driven workplaces.
5
27%
52%
Optimism about the future of the U.S. is high among Tech Elites
They say the country is going in the right direction and anticipate continuing economic improvement under President Trump, however the US General Public is far less positive.
Q. In general, do you think things in the U.S. are going in the right direction or are they off on the wrong track? Q. Comparing the economy to how it was four years ago, do you feel like the U.S. economy is doing...Q. Thinking of four years from now, do you think the U.S. economy will be…(Results that do not total 100% may be due to removal of “Don’t know” or “Other” responses)
Unlike the General Public, U.S. Tech Elites feel
that the U.S. economy is better now compared
to four years ago
Tech Elites - 72%General Public –
43%
Thinking of four years from now, Tech Elites
feel the U.S. economy will be
better
Tech Elites - 59%General Public –
46% Wrong Track
59%
45%
Right Direction
General Public
Tech Elites
6
There is optimism that the tech sector is going the right direction
The General Public says that the tech industry will be better in the next 4 years vs. the past 4.
Q. Do you think the U.S. technology industry's best days are ahead of it or behind it?Q. Which of the following is closest to your view? (Past 4/ Next 4)Q. Is innovation by the technology industry going in the right direction or is it off on the wrong track to "Make America Great Again"? (Results that do not total 100% may be due to removal of “Don’t know” or “Other” responses)Icon by Aya Sofya via The Noun Project
46%
65%
Wrong Track
21%
22%
Right Direction
General Public
Tech Elites
76%Tech Elites
59%General Public
17%Tech Elites
19%General Public
U.S. tech industry’s best days ahead/behind
44%Tech Elites
66%General Public
56%Tech Elites
34%General Public
Tech industry better past 4 years vs. next 4 years
Is innovation by the tech industry going in the right direction to “Make America Great
Again”?
AheadBehind
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A majority think President-Elect Trump is a tech industry supporterMost also believe that innovation will stay the same or improve under Trump.
Q. Based on anything you know or have heard do you think President-Elect Trump is generally a supporter or an opponent of the technology industry?Q. Do you think the technology industry under the Trump administration will become more innovative than ever or is it likely to become more stagnant?
Is President-Elect Trump a tech industry supporter?
% Responding YES…
59%Tech Elites:
General Public:
50%
Tech Elites General Public
28% 21%
31% 40%
42% 39%
Become more stagnant Won’t change More innovative
Under President Trump will the tech industry become more innovative
than ever?
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But they are less clear about Trump’s impact on the tech sector
While Tech Elites are split evenly between positive, negative and neutral sentiments towards the Trump administration, it is clear that most of the General Public has a neutral feeling
Q. Which of the following is closest to your view?Q. Which of the following words or phrases best reflects how you feel about the future of the technology industry under President Trump’s administration?Icon by Alec Dhuse via The Noun Project
Trump administration better understands the needs of
companies better than the Obama administration did
58%General Public
51%Tech Elites
Tech Elites General Public
33% 28%
29% 40%
37% 33%
Negative Words Neutral Words Positive Words
The General Public’s strongest reflection of the Trump administration is
“wait and see”(e.g. optimistic)(e.g.
concerned)(e.g. wait and
see)
9
Americans trust the tech industry to act in their best interests,and see it as important to the economy.
10
As of today Americans trust the trust the tech industry to behave in their best interest… Across audiences, the tech industry is far more trusted than the government, proof that the industry cares about public priorities could help increase that sentiment.
Q. How strongly do you agree with the following statement? The government has a responsibility to provide support and incentives that encourage innovationQ. Which of the following is closest to your view? (Regulations)Q. To what extent do you trust the following types of institutions to behave responsibly and in the best interests of the American public?
The technology industry
The manufacturing industry
Financial institutions
Federal government
88%
80%
58%
54%
76%
67%
43%
28%
General Public Tech Elite
Trust that institutions will behave responsibly and in the best interests of the American
public While the General Public believes the government
should support innovation…
…They also believe regulation is key to a
strong market/economy
84%Agree65%
Selecting
Ranked by Tech Elites
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Americans see the technology sector as important to the economy While the technology industry is important and front and center in the jobs story, the US General Public believes that Manufacturing is also likely to create good jobs in the US.
Q. How important are each of these industries to the U.S. economy…Q. Which of these industries do you most associate with creating good jobs in America? Please select your top 5.
367% Very Important
175% Very Important
273% Very Important
180% Very Important
369% Very Important
273% Very Important
Tech Elites General Public
Manufacturing (durable goods)
Financial Services
Healthcare
Energy
Technology
63%
27%
58%
58%
73%
51%
51%
56%
62%
83%
Tech Elites General Public
Which industries create good jobs in the U.S.?
Importance of industries to U.S. economy Ranked by Tech Elites
Technology
Energy
Healthcare
12
Americans see security & privacy as top priorities for the next 4 years…
The innovation economy is important but the security of existing data and technology is a key priority for the US public.
Q. Which of the following topics do you think should be priorities for the technology industry over the next 4 years? Please select your top 3.
30% 27% 25% 24% 23% 20% 19% 15% 15% 13%
28%
43%38%
20%
40%
8%13% 16%
9% 8%
Tech Elites General Public
Top 10 Priorities for the Technology Industry Over the Next 4 YearsRanked by Tech Elites
Expand the innovation economy
Protect America and Americans
13
Americans believe that both the federal government and technology industry should be held responsible for protecting data…Encryption technology is seen as positive step from the tech industry by both Tech Elites and the General Public.
Q57. Who bears the most responsibility for protecting consumer data and ensuring it remains private and secure?Q58. Thinking about the encryption technology some companies use on their consumer products, which of the following do you most agree with?Icon by Peter van Driel via The Noun Project
State governments
Industry watchdog organizations
The individual user
Online service providers
The federal government
Product or service companies (e.g. retailers)
The software manufacturers
5%
5%
15%
15%
20%
20%
18%
7%
7%
11%
15%
19%
19%
20%
Tech EliteGeneral Public
Who bears the most responsibility for protecting
consumer data? Encryption
technology is a good thing
68%General Public
85%Tech Elites
Ranked by Tech Elites
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While innovation is seen as critical to America’s place in the global economy, average Americans are not sure they will benefit from growth in the technology industry.
15
Most say innovation is key to America’s global economic standingThere is consensus that if innovation slows in the US, it will continue overseas with both Tech Elites and the US General Public saying China would become the innovation leader.
Q. How strongly do you agree with the following statement? Staying at the forefront on technology and innovation is critical to maintaining America’s standing in the global economyQ. If innovation does not occur in America do you think it will…Q. Should efforts be made to slow the pace of innovation in the U.S.?Icons by Rockicon and Nikita Kozin via The Noun Project
Innovation is critical to U.S. standing in the global economy
73%Tech Elites:
General Public:
59%
69% of General Public agree with
that statement
73%Of Tech
Elites think innovation
will continue overseas
If innovation does not occur in
America, it will continue overseas
Top contenders for where it will move…
56% of Tech Elites share the same
sentiment
66%Of General Public
say China
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Most Americans say technology is a job creator, but the innovation economy is seen as rewarding only select parts of the population…With middle America most at risk both Tech Elites and General Public see Wall Street & large investors as the big winners in the innovation economy.
Q. Which of the following is closest to your view? (Create/Destroy)Q. Who stands to gain the most if American technology companies continue down their current innovation path? Q. Who stands to lose the most if American technology companies continue down their current innovation path?
73% of Tech Elites say technology is a job creator
for average Americans
… while more of the General Public says it is a job
destroyer
Only 27%Selecting Job Destroyer
37%Selecting Job Destroyer
17% 16% 13% 13% 11%
21%
10%18% 15%
5%
Tech Elites General Public
4%9%
14%22%
13%
3% 6%13%
35%
8%
Who gains and loses most if American tech companies continue their current innovation
path?Ranked by Tech-Elites
Lose
Gai
n
17
35%
26%
41%
51%
70%
31%
45%
51%
62%
83%
78%
10%
5%
14%
60%
74%
22%
17%
26%
62%
The General Public are looking to the traditional manufacturing jobs to improve the domestic economy and their job prospectsThe public sees the industries that create good jobs as giving those jobs away to foreign employees, the tech and manufacturing sectors in particular.
Q. How strongly do you agree with the following statement? Building a strong domestic economy is about growing the number of traditional manufacturing and service jobs rather than focusing on expanding the innovation economyQ. Which of these industries do you most associate with bringing highly skilled workers to America? Please select your top 5.Q. Which of these industries do you most associate with shipping good jobs overseas? Please select your top 5.Icon by Amelia Wattenberger via The Noun Project
A strong domestic economy means growing traditional manufacturing and
service jobs not the innovation economy
Tech Elites:68% agree
General Public:
74% agree
Where are industries with good jobs finding their workforce?
General Public
Technology
Energy
Healthcare
Financial Services
Manufacturing
Bringing workers to AmericaShipping good jobs overseasRanked by Tech Engaged industry creates good jobs
Tech Elites
18
There is broad support for promoting the hiring and retention of Americans but there is recognition that it may not be realistic… More than half of the General Public say that the US education system leaves people unprepared for today’s tech driven workplaces.
Q. Which statement is closer to your view? (Hire Americans vs. Qualified)Q. Which statement is closer to your view? (Trump Focus on Talent)Q. Which statement is closer to your view? (Punished vs. Incentivized)Q. How strongly do you agree or disagree with the following statement? The U.S. educational system is adequately preparing young people for today’s technology driven workplace.
The Tech industry should give
preference to
50% of Tech Elites say that the best
qualified individuals should get preference
56%Of the General Public say hiring preference
should be given to Americans
The U.S. Education system is not adequately preparing people for today’s tech drive
workplace
58% General Public
42% Tech Elites
19
High skills job training will spread the benefits of technology industryOver 6 in 10 across audiences say the tech industry should be responsible for driving skills training and the General Public also believe the industry should invest more in STEM.
Q. Which statement is closer to your view? (Tech vs. Govt. responsible for actively promoting)Q. Do you think any of the following steps could spread the benefits of American technology and innovation to a broader portion of the American public? (Showing Top 3)Q. Where do you think the technology industry should invest more to help make our economy grow? Please select your top 2. (Showing Top 3)
Increased STEM
Education53%
General Public
59%Tech Elites
High Skills Job Training
Rural Broadband
Development
Help Spread Benefits of Tech
63%General Public
53%Tech Elites
67%General Public
72%Tech Elites
77%General Public
71%Tech Elites
28%General Public
38%Tech Elites
24%General Public
25%Tech Elites
Tech Should Invest More Both Tech Elites and the General Public say tech industry should be
responsible for promoting & funding digital skills training
… while only one third of each groups says it should
be the government’s responsibility
61%Tech Elites
Selecting Tech Industry
68%General Public Selecting Tech
Industry