Burson-Marsteller Fan Experience Super Bowl Survey Highlights

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SUPER BOWL 2014 Survey Highlights 52 % It’s Still All About the Game, Not the Commercials say the primary reason they tune in is to watch the game 23 % really want to see the commercials THE FANS THE ADS 52% who plan to watch call themselves avid NFL Fans 92% watch whether or not their favorite team is playing 55% have attended a NFL game Great Commercials Can’t Beat a Great Game But When It’s Time to Share on Social Media Ads Creep Ahead 72% prefer a great game with boring commercials over a boring game with great commercials 57% say they will be using Facebook and/or Twitter during the game 55% will view additional online content either during or immediately after the game And Some Want to Sleep In on Monday 22 % 60 % would support designating Super Bowl Sunday and Monday as national holidays The Smart Phone Isn’t Distracting, It’s Connecting Tackling Twitter and a First Down for Facebook of millennials believe social media helps bring them closer to the game, BUT 87% of baby boomers call social media a distraction from the game 55 % are likely to post on social media about a commercial 51 % are likely to post about a big play during the game ABOUT THE SURVEY Conducted January 15 through January 17, 2014 by research consultancy Penn Schoen Berland, the online quantitative survey polled 1,000 people who indicated that they were planning to watch Super Bowl XLVIII on Sunday, February 2, 2014. Margin of error is +/- 3.1 percent.

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A majority of Americans believe the Super Bowl is better today because of entertaining ads and stellar halftime shows, but what they really crave is football. According to a national study commissioned by Burson-Marsteller’s Fan Experience specialty group and fielded by research consultancy Penn Schoen Berland, 52 percent of respondents say the primary reason they tune in is to watch the game, compared to 23 percent who are focused on the commercials.

Transcript of Burson-Marsteller Fan Experience Super Bowl Survey Highlights

Page 1: Burson-Marsteller Fan Experience Super Bowl Survey Highlights

SUPER BOWL2014 Survey Highlights

52%

It’s Still All About the Game, Not the Commercials

say the primary reason they tune in is to watch the game

23% really want to seethe commercials

THE FANS

THE ADS

52%who plan to watch call themselves avid NFL Fans

92%watch whether or not their favorite team is playing

55%have attended a NFL game

Great Commercials Can’t Beat a Great Game

But When It’s Time to Share on Social MediaAds Creep Ahead

72%prefer a great game with boring commercials over a boring game with great commercials

57%say they will be using Facebook and/or Twitter during the game

55%will view additional online content either during or immediately after the game

And Some Want to Sleep In on Monday

22% 60%would support designating Super Bowl Sunday and Monday as national holidays

The Smart Phone Isn’t Distracting, It’s Connecting

Tackling Twitter and a First Down for Facebook

of millennials believe social media helps bring them closer to the game, BUT 87% of baby boomers call social media a distraction from the game

55% are likely to post on social media about a commercial

51%are likely to post about a big play during the game

ABOUT THE SURVEYConducted January 15 through January 17, 2014 by research consultancy Penn Schoen Berland, the online quantitative survey polled 1,000 people who indicated that they were planning to watch Super Bowl XLVIII on Sunday, February 2, 2014. Margin of error is +/- 3.1 percent.