The Brand Presentation

The Octopus Story

In the year of 2000, in a very dark part of Copenhagen, in a small private apartment, at a fragile kitchen table, the charming story of Octopus started. The stylish accessories with a touch of rock and roll created by the hands of Maria Fodeh Christensen were meant to be a spare time hobby, since Maria and her husband Kenny Christensen were both involved in serious studies at the University of Copenhagen.

But the unique and raw design of e.g. bags, belts and jewelleries made strong noise in the surroundings. Friends, family, rock stars and other celebrities were queuing up to acquire the precious items. It rapidly became obvious that the creative talent of Maria was outstanding and soon it was too late to let down the spare time project. Instead the studies were put aside and in 2005 Kenny joined the project full time.

Today, 12 years later Octopus has turned into a massive design- and business success and Octopus is a respected brand well known by most females in Denmark. The women seems to love the colourful and raw products and the characteristic leather bags are seen everywhere on the streets.

The great success in Denmark has created a strong platform for international distribution possibilities and Octopus is ready to conquer other markets. Within the last years con-tracts has been signed with some of the most capable distributors in Northern Europe. To be continued……

The Octopus Story

In the year of 2000, in a very dark part of Copenhagen, in a small private apartment, at a fragile kitchen table, the charming story of Octopus started. The stylish accessories with a touch of rock and roll created by the hands of Maria Fodeh Christensen were meant to be a spare time hobby, since Maria and her husband Kenny Christensen were both involved in serious studies at the University of Copenhagen.

But the unique and raw design of e.g. bags, belts and jewelleries made strong noise in the surroundings. Friends, family, rock stars and other celebrities were queuing up to acquire the precious items. It rapidly became obvious that the creative talent of Maria was outstanding and soon it was too late to let down the spare time project. Instead the studies were put aside and in 2005 Kenny joined the project full time.

Today, 12 years later Octopus has turned into a massive design- and business success and Octopus is a respected brand well known by most females in Denmark. The women seems to love the colourful and raw products and the characteristic leather bags are seen everywhere on the streets.

The great success in Denmark has created a strong platform for international distribution possibilities and Octopus is ready to conquer other markets. Within the last years con-tracts has been signed with some of the most capable distributors in Northern Europe. To be continued……

TheVisionOctopus aims at being a leading world class brand within the segment of fashionable bags/purses. Octopus wants to give females at all ages a sense of joy and uniqueness by providing innovative design and eye catching products with a multicultural and colorful touch.

Positioning

Trendy Modern Classic

High Dolce & Gabbana

Miu Miu

Gucci

Prada

Hermes

Medium Coccinelle

DKNY

Octopus

Juicy Couture

Guess

Liebeskind Berlin

Becksöndergaard

Abro

Karen Millen

Bree

Decadent

Adax

Low Friis & Co

Pieces

Esprit

Collection Structure – Bags & Purses

Three collections a yearTwo main collections and one mid season collection.

All year: Bestseller & Re-runner program

Main Collections Mid Season collection

Small bags Aprox 15 pcs. Aprox 5 pcs.

Medium bags Aprox 10 pcs. Aprox 3 pcs.

Big bags Aprox 5 pcs. Aprox 2 pcs.

Purses Aprox 10 pcs. Aprox 5 pcs.

Other accessories Aprox 20 pcs. Aprox 10 pcs.

Total Aprox 60 pcs. Aprox 25 pcs.

Collection Structure

1: Bags & Purses

The line consists of bags, purses, belts, mobile phone cases etc. all made out of genuine leather. Octopus designs and delivers three pre-order collections a year.

The design aims to be innovative, trendy and fashionable.

2: Accessories

A line of hot and trendy accessories always updated to comply with the latest trends in the market. The accessory line includes e.g. belts, gloves, scarves and jewelries.

Bags & Purses

Accessories

Collection Structure

Core 60% Profile20%Basic20%

Sales & delivery structure

Collection Autumn Winter Spring Summer

Selling in period

January–

March

April–May July–

September

Delivery-period

July–

September

October–

November

January–

March

April –May

Websitewww.octopuscopenhagen.com

DistributionDenmark

• Distribution through own sales staff

• 150 selling points

• Shop in shops in Magasin Department Store chain

Sweden

Distribution through own sales staff

Other Markets

Distribution through local agents, distributors or independent retailers in:

• Holland

• Germany

• Norway

• Austria

• France

Baldersbuen 15E - 2640 Hedehusene - DenmarkT: +45 3585 7442 - F: +45 3585 7449 - info@octopuscopenhagen.com

www.octopuscopenhagen.com