The Boston Consulting Group e il progetto Business@School.

The Boston Consulting Group e il progetto Business@School

2B@S_project presentation

Obiettivi dell'incontro di oggi

Conoscerci, presentando The Boston Consulting Group• Nel mondo....• ...e in Italia

Presentare l'iniziativa Business@School• Obiettivi• Tempi• Risultati raggiunti

Concordare le date dei prossimi incontri


Agenda

Chi è BCG

Il progetto Business@School


BCG: un leader nella consulenza direzionale a livello internazionale

1975 1984 1990198219661963 1996 1997 19981995 19991970 2001 2002 2003 2005

Boston

AtlantaBuenos AiresHelsinkiLisbonJakartaSingapore

Chicago

BangkokDallasHamburgMoscowSeoul

HoustonMiamiNagoyaTaipei

CopenhagenMexico City

New York

Munich

MumbaiOsloWashington

Detroit

AthensBeijingCologneRomePrague

BarcelonaNew DelhiSantiago

Berlin

DusseldorfLos Angeles

FrankfurtHong Kong

Paris

Milan

Stockholm

AucklandMelbourneSydney

Madrid

2006

New JerseyTokyo

London

2007

Abu DhabiDubaiKievMinneapolis

BudapestSao PaoloStuttgartViennaWarsaw

AmsterdamBrusselsTorontoMonterreyShangai

199419931992

Kuala Lampur

199119881972

San Francisco

1974 1989

Zurich

19871979 1986


Un sistema di practices coordinate internazionalmente

Practices settoriali

Pra

ctic

es f

un

zio

nal

i

T&C

InformationTechnology

Operations

Organization

Strategy

ConsumerFinancialServices

IndustrialGoods

HealthCare

Energy

Marketing and Sales

Corporate Development


BCG in Italia: Chi siamo

Gli asset di BCG Italia Il mix del business di BCG

200 risorse (di cui 140 consulenti) nei due uffici di Milano e Roma

Un portafoglio di clienti vario ed equilibrato• Per “anzianità”, con alcune relazioni

storiche (>20 anni)• Per settore di mercato• Per tipologia di cliente: multinazionali,

grandi e medie aziende italiane, fondi di private equity, associazioni di categoria

Un importante network di alumni

Un impegno sociale rilevante, attraverso progetti pro bono

• Business@School• World Food Programme• Telefono Azzurro

Nota: ytd 2007

IGT&C

HC

FS

E&U

CP


Agenda

Chi è BCG

Il progetto Business@School

Il calendario dei prossimi incontri


L'obiettivo del progetto Business@School:creare un ponte fra mondo delle aziende e le scuole

• Real-life acquisition of skills in business and practice

• First-hand experience of the demands of business life

• More insight for weighing education and career options

• Enthusiasm fostered by intense "entrepreneurial" teamwork

One-year project in Germany, Austria, Italy, Switzerland, and Singapore

Target group: secondary-school college-prep students

Personal involvement of coaches (BCG and other companies)


Un progetto lungo tutto l'anno scolastico articolate in tre fasi principali

Visits (two to three hours) at schools (coaches)

Optional meetings)(

Phase I: big business

Phase II: small business

Phase III: business idea

Introductionto phase I

Meeting Presentation

Introductionto phase II

Meeting Presentation and 3 business plan ideas

Discussion of ideas

Businessplan

Presentation

Presentation

1. At schools

2. Regional finals (for schools in Europe)

3. Finals (for schools in Europe)

)( )(

Introductionto phase III

)( )(

Teacher/coach workshop

Firstvisit

Preliminaryrounds/presentations

Before start of school

year

Before start of school

year

Start of school

year

Start of school

year Month 1Month 1 Month 2Month 2 Month 3Month 3 Month 4Month 4 Month 5Month 5 Month 6Month 6 Month 7Month 7 Month 8Month 8 Month 9Month 9 Month 10Month 10


In ogni fase i ragazzi acquisiscono nuove competenze relazionionali e tecniche

PhasesPhases Process-related aspectsProcess-related aspects Content-related aspectsContent-related aspects

Alla fine di ogni fase una giuria di "esperti" valutarà i progressi fatti dai ragazzi

• Basic understanding of companystructure (description)

• Basic understanding of marketenvironment (description)

• Balance sheet: focus on profit,revenues, costs, and annual report

• Practical understanding of company structure

• Format for business plan• Financing• P&L, cash-flow statement,

balance sheet

• Detailed understanding of compa-ny structure/managemt. (analysis)

• Basic understanding of marketenvironment (analysis)

• Derivation of success factors • Profit and loss statement (P&L)

I

II

III

PhaseI

• Teamwork• Work planning, time management• Hypothesis-driven work• Research• Slide design for presentations

• Brainstorming• Idea development• Survey techniques• Presentation techniques

• Own estimates• Interview techniques• Survey techniques• Writing for presentationsPhase

II

PhaseIII


I ragazzi arrivano a definire una loro business ideaAlcuni esempi di slide

I ragazzi hanno ideato un progetto umanitario per fornire aiuti ai Paesi in via di sviluppo

Definito nel dettaglio il modello di business e verificata la fattibilità del progetto ...

... attraverso interviste con esperti del settore ... ... e simulazioni economico-finanziarie

Our business model

Non-ProfitOrganization

H2O

1. Selection of specifichumanitarian projects

5. Advertsdistributionand orderplacement

H2O

Distributor

Water Source

Customer

2. Production of advertisementstickers

3. Direct clientacquisitionand info on donations

4. Orderplacement

6. Delivery of sponsored water bowls

7. Collection of donations

8.Transfer of donations

Satisfactionand positive impression on corporatesocial resp.

9. Transfer of donations

Consumer

A pro-active, piggy-backed service provider between non-profit organizations, water cooler distributors and customers


Bottler

e.g. banks, post office, gyms

e.g. em-ployees,customers,Supplyers,members

Our business model

Non-ProfitOrganization

H2O

1. Selection of specifichumanitarian projects

5. Advertsdistributionand orderplacement

H2O

Distributor

Water Source

Customer

2. Production of advertisementstickers

3. Direct clientacquisitionand info on donations

4. Orderplacement

6. Delivery of sponsored water bowls

7. Collection of donations

8.Transfer of donations

Satisfactionand positive impression on corporatesocial resp.

9. Transfer of donations

Consumer



Bottler

e.g. banks, post office, gyms

e.g. em-ployees,customers,Supplyers,members

Antonio Perucci, owner of Vita Sana -Treviso, water cooler distributor

“…it would be a great help for my business… let’s do it!!!”

Carlo Donati, Nestlé Waters“…it seems to me a wonderful idea and fits in our corporate activities like EACH DROP COUNTS…”

Patrizia Lombardo, Direzione Comunicazione & Adsvertising, Poste Italiane spa

“…the project seems to be attractive. We are available to discuss it …”

Claudio Pillot, Sporting center Rome

“…my clients certainly would appeciate it…”

Representatives of potential distributors

Representantives of advertising company

Poce & Morgavi, Ideamorphosy“…good idea, there are no technical problems and numbers fit…”

Feedback from experts interviews sounds very encouraging Feedback from experts interviews sounds very encouraging

Interviews with distributorsand ad companies positive

Antonio Perucci, owner of Vita Sana -Treviso, water cooler distributor

“…it would be a great help for my business… let’s do it!!!”

Carlo Donati, Nestlé Waters“…it seems to me a wonderful idea and fits in our corporate activities like EACH DROP COUNTS…”

Patrizia Lombardo, Direzione Comunicazione & Adsvertising, Poste Italiane spa

“…the project seems to be attractive. We are available to discuss it …”

Claudio Pillot, Sporting center Rome

“…my clients certainly would appeciate it…”

Representatives of potential distributors

Representantives of advertising company

Poce & Morgavi, Ideamorphosy“…good idea, there are no technical problems and numbers fit…”

Feedback from experts interviews sounds very encouraging Feedback from experts interviews sounds very encouraging

Interviews with distributorsand ad companies positive

0

250

500

750

1000

1250

1500

1750

2000

2250

1°year /235

2°year /548

3°year /783

4°year /963

5°year /1143

year / thsd. water bowls

Th

sd

. €

gross revenues

adv. donations

net revenues

variable + fixed costs

fixed costs

Break-even analysis

…break-even is not an issue… being reached during 2nd quarter……break-even is not an issue… being reached during 2nd quarter…

0

250

500

750

1000

1250

1500

1750

2000

2250

1°year /235

2°year /548

3°year /783

4°year /963

5°year /1143

year / thsd. water bowls

Th

sd

. €

gross revenues

adv. donations

net revenues

variable + fixed costs

fixed costs

Break-even analysis

…break-even is not an issue… being reached during 2nd quarter……break-even is not an issue… being reached during 2nd quarter…


Nove anni di successo del progetto Business@School

Germany Germany Germany, Austria

Germany, Austria Germany, Austria Germany, Austria, Italy

Germany, Austria, Italy Germany, Austria, Italy, Singapore Germany, Austria, Italy, Singapore, Switzerland

2 pilot schools60 participating students

1998/19991998/1999

10 project schools80 participating students1 national presentation

1999/20001999/2000

34 project schools750 participating students6 regional presentations1 German-Austrian presentation

2000/20012000/2001

41 project schools1,000 participating students7 regional presentations1 German-Austrian presentation

2001/20022001/2002

46 project schools1,200 participating students7 regional presentations1 German-Austrian presentation

2002/20032002/2003

62 project schools1,400 participating students9 regional presentations1 European final

2003/20042003/2004


2004/20052004/2005


2005/20062005/2006 2006/20072006/2007

Singapore


Singapore


Progetto partito nove anni fa in Germania, dal 2003/04 coinvolge anche l'Italia

GermanyGermany AustriaAustria

SingaporeSingapore

SwitzerlandSwitzerland

ItalyItaly

Aachen: Privates St. Ursula-GymnasiumBad Honnef: Staedt. SiebengebirgsgymnasiumBonn: Kardinal-Frings-Gymnasium

Ernst-Kalkuhl-GymnasiumBruehl: Karl-Schiller-SchuleDuisburg: St. Hildegardis-GymnasiumEssen: Staedt. Maedchengymnasium Essen-

BorbeckGrashof-Gymnasium

Frechen: Gymnasium der Stadt FrechenCologne: Erzb. Liebfrauenschule

Erzb. UrsulinenschuleErzb. Irmgardis-GymnasiumFriedrich-Wilhelm-GymnasiumGymnasium Rodenkirchen

Krefeld: Marienschule, Gymn. der UrsulinenMoenchengladbach: Bischoefliche Marienschule

Gymnasium OdenkirchenRatingen: Adam-Josef-Cueppers-Berufskolleg

Amoeneburg: Stiftsschule St. JohannBad Nauheim: St. Lioba-SchuleFloersheim: Graf-Stauffenberg-GymnasiumGeisenheim: Internatsschule Schloss

HansenbergGroß-Gerau: Praelat-Diehl-SchuleKoenigstein: Bischof-Neumann-SchuleWiesbaden: Leibnizschule

Daun: Thomas-Morus-GymnasiumMainz: Frauenlob-Gymnasium Nieder-Olm: Gymnasium Nieder-Olm

Eberbach: Hohenstaufen-GymnasiumGaggenau: Goethe-GymnasiumHeidenheim: Hellenstein-Gymnasium

Max-Planck-Gymnasium Schiller-Gymnasium

Hockenheim: Carl-Friedrich-Gauß-GymnasiumHolzgerlingen: Schoenbuch-GymnasiumLeinfelden-Echterdingen: Immanuel-Kant-Gymn.Mosbach: Auguste-Pattberg-Gymnasium

Henstedt-Ulzburg: Alstergymnasium

Berlin: Andreas-OberschuleGeorg-Herwegh-OberschuleLuise-Henriette-Schule

Goerlitz: Augustum-Annen-GymnasiumMeissen: Saechsisches Landesgym-

nasium Sankt Afra zu Meißen (Hochbegabtenfoerderung)

Altdorf: Leibniz-GymnasiumHerzogenaurach: Gymnasium HerzogenaurachKirchheim: Gymnasium KirchheimMunich: Nymphenburger Schulen

Gymnasium Munich-MoosachNeumarkt/OPf.: Willibald-Gluck-GymnasiumOttobrunn: Gymnasium OttobrunnPuchheim: Gymnasium PuchheimPullach: Gymnasium PullachSchweinfurt: Alexander-von-Humboldt-Gymn.Starnberg: Munich International School

Cuxhaven: Amandus-Abendroth-Gymnasium Hannover: Herschelschule

Kaiser-Wilhelm- und Ratsgymnasium St. Ursula-Schule

Walsrode: Gymnasium Walsrode

Potsdam: Hermann-von-Helmholtz-Gymnasium

Hamburg: Albert-Schweitzer-GymnasiumChristianeumGymnasium OhmoorGymnasium RissenHelene-Lange-Gymnasium / Gymnasium Kaiser Friedrich Ufer

Singapore: Anglo-Chinese School (Independent)Raffles InstitutionXinmin Secondary SchoolSingapore Chinese Girls‘ School

Zurich: Inter-Community School

Rome: Istituto Massimiliano Massimo

Milano: Istituto Zaccaria

Torgelow am See: Internatsgymnasium Schloss Torgelow

Vienna: Doeblinger GymnasiumGWIKU 18

Schools participating for the first time in 2007/2008


Il sito www.business-at-school.org garantisce una vera e propria piattaforma fra gli studenti e BCG

www.business-at-school.org provides information on

• the project• events• business topics • education and training• research links

www.business-at-school.net is the new work platform

• Work area for individuals, including e-mail service

• Work area for schools• Materials and example presentations• A personal e-mail address for each project

participant

The Boston Consulting Group e il progetto Business@School.

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