The Body Shop-Komal Surana
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Transcript of The Body Shop-Komal Surana
THE FOUNDER Anita Roddick Born on 23 oct 1942 UK Business women of the year in
1985 Human Rights Activist
About The Body Shop- Brand
FOUNDED
: March 26, 1976, Brighton,
United Kingdom
2,605 Stores in 61 Countries
PARENT ORGANIZA-TION: L'Oréal
THE PRODUCTS ESTEEM
SOCIAL
SAFETY
PHYSIOLOGICAL
SELF ACTUALIZATION
CORE VALUESAgainst Animal Testing
Activate Self-Esteem
Support Community
Trade
Defend Human Rights
Protect Our Planet
SWOT ANALYSISSTRENGTH
Brand itself Part of
L'Oréal group
High brand loyalty
Innovative products
WEAKNESSES loss of trust
from shareholder
High operating cost
SWOT ANALYSISOPPORTUNITIE
S
Metrosexual factor
Increasing number of online buyers
Ageing population
THREATS
Negative Publicity
Strong competition
No environmental certification
product category
BATH AND BODY CARE
SKIN CAREMAKE UP
FRAGRANCE
HAIR
MENSACCESSORI
ES
TARGET CONSUMERWOMEN AND
MENSFROM 19-40 YEARS OLD
WORKING
AWARE OF ECONOMICAL AND SOCIAL ASPECTS
BEAUTY AND HEALTH
CONSCIOUS
“The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.” - Anita Roddick
COMPETITORS OF BODY SHOP
L’Occitane
Yves Rocher
Lush and Weleda
Best Body Shop Products Available In India
1.The Body Shop- SPA wisdom Africa.2. Moringa Body Butter.3. The Body Shop Coconut Body Butter.4.The Body Shop Tea Tree Skin Clearing Face Wash.5. The Body Shop Vitamin E Moisture Cream.
THE BODY SHOP SOCIAL MEDIA
1.INSTAGRAM = 755k follows
2. TWITTER = 131k followers – not verified.
3. FACEBOOK = 6087157 likes
REFERENCES http://www.hoovers.com/company-information/cs/
competition.THE_BODY_SHOP_INTERNATIONAL_PLC.31775ffdd57af51b.html
https://naturalcosmeticslovers.wordpress.com/brand-inventory/the-body-shop/the-body-shop-segmentation-and-competitors/
https://en.wikipedia.org/wiki/The_Body_Shop
THANK YOU
BY: KOMAL SURANA