The Blog Works #1 Marijke De Vuyst
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Transcript of The Blog Works #1 Marijke De Vuyst
![Page 1: The Blog Works #1 Marijke De Vuyst](https://reader035.fdocuments.us/reader035/viewer/2022070315/5551d20eb4c905922b8b5230/html5/thumbnails/1.jpg)
Search Engine Optimalisation
![Page 2: The Blog Works #1 Marijke De Vuyst](https://reader035.fdocuments.us/reader035/viewer/2022070315/5551d20eb4c905922b8b5230/html5/thumbnails/2.jpg)
• Introduction • Tips & Tricks• Some examples
SEARCH ENGINE OPTIMALISATION
![Page 3: The Blog Works #1 Marijke De Vuyst](https://reader035.fdocuments.us/reader035/viewer/2022070315/5551d20eb4c905922b8b5230/html5/thumbnails/3.jpg)
• Higher ranking in Google search• Attract new audience
SEARCH ENGINE OPTIMALISATION
![Page 4: The Blog Works #1 Marijke De Vuyst](https://reader035.fdocuments.us/reader035/viewer/2022070315/5551d20eb4c905922b8b5230/html5/thumbnails/4.jpg)
• Give each entry a clear title • Use keywords in file names• Use general file types (jpg, png)• Give images and links an alternative tag (not on blogger)
• Keyword rich body text • Addtoany social sharing
• Regularly update your blog• Link to other websites, and let other sites link to you
(let links open in a new window to not lose your visitors)
• Ask Google to crawl your site : http://www.google.nl/addurl.html.
STARTING TIPS FOR BLOGGERS
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• Define META description (and keywords)
• Use <h1> <h2> to define titles• Keyword tool– New keywords– Estimated traffic per keyword
• Use Robots.txt file in case you do not want a page to be indexed by Google
MORE ADVANCED SEO TIPS
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– Define labels (could be used as kind of sitemap)
– Use keywords in your file name (no possibility to add an alternative tag)
– Basic statistics can be extended with Google Analytics• Google Analytics ID (starts with UA)
BLOGGER
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• ADD LINK in blogger
BLOGGER
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• Define categories • Optimise url (preference for – instead
of _• Images – Alternative tag
WORDPRESS
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• ALTERNATIVE TAG in WordPress
WORDPRESS
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• ADD LINK
WORDPRESS
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• http://share.lockerz.com/buttons/for/blogger• http://share.lockerz.com/buttons/for/wordpress_com• http://www.google.be/intl/nl/webmasters/+1/button
SOCIAL SHARING BUTTONS
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SOME EXAMPLES
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SOME EXAMPLES
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STRUCTURE YOUR BLOG
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Ads are linked to the content on your website
GOOGLE ADSENSE