The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the...
Transcript of The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the...
![Page 1: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/1.jpg)
The Birth of a Typeface
![Page 2: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/2.jpg)
The Birth of a TypefaceExamining the idea of a typeface and the three stages in its life cycle
Hashim P M
Presented at Typography Day 2011nid, Ahmedabad
![Page 3: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/3.jpg)
The Idea of a Typeface in Malayalam
![Page 4: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/4.jpg)
Malayalam stone inscription displayed at Arakkal Museum, Kannur.
![Page 5: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/5.jpg)
Malayalam script written on palm leaves.
![Page 6: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/6.jpg)
1772
Pages from Samkshepa Vedartham, the first book printed in Malayalam from Rome.
![Page 7: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/7.jpg)
Malayalam Bible printed with type cut under Benjamin Bailey’s supervision. Bailey reduced the character set from 1000 to 500.
1820’s
![Page 8: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/8.jpg)
Initial letterforms were crude and misaligned.
1800’s
![Page 9: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/9.jpg)
Over time Malayalam typedesign got standardised and regularised.
1850’s
![Page 10: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/10.jpg)
Many Malayalam typefaces were designed within Kerala and in Madras and Pune during foundry days.
1940–70’s
![Page 11: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/11.jpg)
“The old fellows stole all of our best ideas.”
Frederic Goudy
![Page 12: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/12.jpg)
Script reforms in Malayalam reduced the characterset from 500 to 150 and split the complex script into components.
1967–70
![Page 13: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/13.jpg)
Script reforms in Malayalam split the complex vertical and horzontal conjuncts into linear components.
1967–70
Component Letters Old Script Reformed Script Conjunct Formation
![Page 14: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/14.jpg)
Photoypesetting and DTP systems standardised the letter forms further, but made different keyboard standards.
1980–90’s
Monotype Linotype
![Page 15: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/15.jpg)
Malayalam Letterforms have evolved over years, but the skeleton of the alphabet has remained largely unchanged.
![Page 16: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/16.jpg)
“A typeface in any script is a complex blend of historical influences and personal preferences.”
Sebastian Carter
![Page 17: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/17.jpg)
The Life cycle of a Typeface
![Page 18: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/18.jpg)
1. Conception
2. Execution
3. Release
![Page 19: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/19.jpg)
1. Conception
![Page 20: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/20.jpg)
“The important ingredients of type design are conventionality and formality, combined with just the right dose of the designer’s personality and with that, inevitably, a sprinkling of time.”
Gerard Unger
![Page 21: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/21.jpg)
Style
Thick and thin Monoweight
Text/ Display
Decorative Script
Serif/ No serif
Form
Regular Condensed Compressed Expanded
Rounded Squarish
Terminals
Vertical Horizontal Angular
A type designer in Malayalam script has to make a few choices if he/she chooses to make a typeface from scratch.
![Page 22: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/22.jpg)
Serifs, alien to Malayalam script are being adopted increasingly in display typography for the sake of variety.
![Page 23: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/23.jpg)
a. Designed to solve a problemb. Revive an old typefacec. Inspired by Roman typefacesd. Inspiration from other sourcese. Hybrid Typefacesf. Self-expressiong. Cloning
![Page 24: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/24.jpg)
a. Designing for a particular purpose
![Page 25: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/25.jpg)
Vartha was designed to serve as Malayala Manorama’s headline typeface.
1993
![Page 26: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/26.jpg)
Vartha has larger x-height, shorter ascenders and descenders, and overlapping conjuncts.
1993
![Page 27: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/27.jpg)
Thumba was designed for on-screen legibility for a CD-ROM for D C Books and was later adopted as their corporate typeface.
1998
![Page 28: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/28.jpg)
Thumba is an open monoweight typeface well suited for low resolutions.
1998
![Page 29: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/29.jpg)
Thumba has become the corporate Malayalam typeface for D C Books.
2000—
![Page 30: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/30.jpg)
b. Reviving an old typeface for contemporary use
![Page 31: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/31.jpg)
“Type designers are often found backward looking.”
Alec Wilkinson
![Page 32: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/32.jpg)
1530–2005
Garamond has revived and reinterpreted many times over the last centuries.
![Page 33: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/33.jpg)
“This is the crucial paradox of type design imitation, and the force which drives type design evolution. A designer skilled and knowledgeable enough to perceive and render all the subtle nuances of another master craftsman is really too good to do a slavish copy. A master designer will inevitably transform an imitation into a creative act, which will give the new design true individuality.”
Charles Bigelow
1981
![Page 34: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/34.jpg)
Vasupradhip’s display typeface in Malayalam has been adapted to many technologies and revived many times.
1960’s–2005
![Page 35: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/35.jpg)
c. Inspired by Roman Typefaces
![Page 36: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/36.jpg)
Roman typefaces have been a fountain of inspiration for several Malayalam typefaces.
2000–2010
![Page 37: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/37.jpg)
Some of my type designs based on the squared Roman models.
1999–2002
![Page 38: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/38.jpg)
d. Inspiration from other sources
![Page 39: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/39.jpg)
Jyotsna, seems to be inspired by tendrils of plants.
![Page 40: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/40.jpg)
Saakshi is inspired by left-wing wall grafitti.
2006
![Page 41: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/41.jpg)
e. Hybrid Typefaces
![Page 42: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/42.jpg)
Keli combines a few features from Thumba and Chirutha.
1932/ 2002
![Page 43: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/43.jpg)
Pingala takes inspiration from DIN, Meta and Interstate to make a contemporary Malayalam typeface.
2004
![Page 44: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/44.jpg)
Pingala has been used in a spiritual magazine as well as an auto magazine in Malayalam.
2004–2010
![Page 45: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/45.jpg)
f. Self-expression
![Page 46: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/46.jpg)
Script typefaces are often self-expressive.
![Page 47: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/47.jpg)
Ravivarma is based on broad-nib calligraphy while Thulasi is based on casual writing style in Malayalam.
1993/ 1997
![Page 48: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/48.jpg)
Calligraphic trials for Ravivarma.
1993
![Page 49: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/49.jpg)
More script faces in Malayalam
![Page 50: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/50.jpg)
g. Cloning
![Page 51: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/51.jpg)
Linotype Manorama has many clones in many names.
1970’s–2000’s
ML-Karthika
![Page 52: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/52.jpg)
2. Execution
![Page 53: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/53.jpg)
“Identify the problem, like space-saving, bad paper, low-resolution, on-screen use, then find typefaces that almost work but could be improved. Study them. Note the approaches and failings. Sleep on it, then start sketching without looking at anything else.”
Erik Spierkermann
![Page 54: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/54.jpg)
The initial sketches of Thumba.
1998
![Page 55: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/55.jpg)
Many letters share many common parts which can be designed first.
1998
![Page 56: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/56.jpg)
Letters take shape by manipulating the control points carefully.
1998
![Page 57: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/57.jpg)
“I think a good analogy might be a sculptor, working with a huge piece of marble. The sculptor has an idea to make something, and when he’s chiselled the basic image, then the very last part—getting every fingernail and detail perfect—probably takes a long, long time.”
Robert Slimbach
1995
![Page 58: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/58.jpg)
Fine-tuning Thumba.
1998
![Page 59: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/59.jpg)
“The heavy lifting begins when the alphabet is finished. I begin then to see how the letters go together to make words, how they line up next to each other, how they sit on the page of the screen, how they work with the punctuation and the symbols. I print up to forty or so pages, and when I first see them I feel suicidal. Nothing is working. If it isn’t working, I don’t necessarily know immediately why it isn’t. It simply looks bad...
![Page 60: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/60.jpg)
...Then starts the long process of going back and making changes here and there. You change something one day, and the next day you change it back, because you realise that it wasn’t the problem. Nothing gets better, you despair, until one day you’re looking—you’ve changed something small—and you realise suddenly you’re looking at a typeface.”
Mathew Carter
![Page 61: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/61.jpg)
Expanding the family.
![Page 62: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/62.jpg)
Technical Constraints of using software meant to handle the Roman Script
![Page 63: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/63.jpg)
Different keymaps and keyboard standards have hampered type development in Malayalam.
![Page 64: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/64.jpg)
Different FormatsPostScript, TrueType, OpenType
Different Keyboard StandardsInscript, Manorama, Mathrubhumi...
![Page 65: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/65.jpg)
Microsoft’s Kartika sets the clock back by a few centuries.
2002
![Page 66: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/66.jpg)
3. Release
![Page 67: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/67.jpg)
1970’s–90’s
itc released their fonts with much fanfare.
![Page 68: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/68.jpg)
Aarcha the new display typeface for Malayala Manorama replaced Vartha and is still in use.
1997
![Page 69: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/69.jpg)
Unniyarcha, design of a new text typeface
1997
![Page 70: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/70.jpg)
Aarcha and Unniyarcha in use in Malayala Manorama Daily.
1997
![Page 71: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/71.jpg)
Redesign of Mathrubhumi’s text typeface
2002
![Page 72: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/72.jpg)
New Display and Text typefaces in use in Mathrubhumi daily.
2002
![Page 73: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/73.jpg)
“Type design moves at the pace of the most conservative reader. The good type designer therefore realises that, for a new fount to be successful, it has to be so good that only very few recognise its novelty.”
Stanley Morrison
1930
![Page 74: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/74.jpg)
Type design is rarely, if ever, about being wholly original.
Type designs may get revived, remixed or even cloned later. Some type designs may even inspire others to design their own.
But the skeleton of the alphabet remains largely unchanged.
![Page 75: The Birth of a Typeface - National Institute of Design · The Birth of a Typeface Examining the idea of a typeface and the three stages in its life cycle Hashim P M Presented at Typography](https://reader033.fdocuments.us/reader033/viewer/2022060315/5f0bebca7e708231d432dfdd/html5/thumbnails/75.jpg)
and the cycle of birth and rebirth continues...
Thank You