Typeface ornaments

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Typeface- ornaments. By- Mridu Agarwal

description

What are ornament typeface. Brief description.

Transcript of Typeface ornaments

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Typeface- ornaments.By-Mridu Agarwal

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Ornament Typefaces Ornamental (also known as novelty or sometimes display)

typefaces are used exclusively for decorative purposes, and are not suitable for body text. They have the most distinctive designs of all fonts, and may even incorporate pictures of objects, animals, etc. into the character designs. They usually have very specific characteristics (e.g., evoking the Wild West, Christmas, horror films, etc.) and hence very limited uses. 

Decorative and display fonts became popular in the 19th century and were used extensively on posters and advertisements. This style of type and lettering could be artistic and eye-catching in a way that wasn’t considered previously. William Morris launched the Arts and Crafts movement and as part of the experimentation and innovation of the time, developed the Troy typeface.

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William Morris William Morris was one of the most influential men of the

Victorian era, a figure who looms large in the world of Arts and Crafts. Even today, of all English designers, his is the work that remains the most easily recognised.

He did not take up typography until quite late in his career. In 1888, he was inspired to start printing following a lecture by Emery Walker at the Arts and Crafts Society in London. In 1890, he set up the Kelmscott Press in collaboration with Walker. He eschewed the mechanical methods of reproduction available at the time. Morris designed his own typeface - Kelmscott Chaucer - for the printing of Chaucer's works - with illustrations by Burne-Jones, and died soon after its completion.

"It was the essence of my undertaking to produce books which it would be a pleasure to look upon as pieces of printing and arrangement of type."

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The arts and crafts movement The Arts and Crafts Movement originated in Britain during

the late 19th century and was characterized by a style of decoration reminiscent of medieval times. The primary artist associated with the movement is William Morris, whose work was reinforced with writings from John Ruskin. The movement placed a high importance on the quality of craftsmanship while emphasizing the importance for the arts to contribute to economic reform.

Morris was instrumental in the founding of Morris, Marshall, Faulkner & Co., which would later evolve to just Morris & Co.. Morris & Co. and their publishing division Kelmscott Press contributed much of the work that is associated with the Arts and Crafts movement. The style is associated with many different types of design including architecture, typography, book printing, textile and interior design. 

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Usage Throughout the 20th and now into the 21st century,

decorative fonts continued to be used in advertising and posters. There are hundreds if not thousands of display fonts available for download. The thing to remember about decorative typefaces is that they are only powerful when their use is limited. If you use them everywhere their effect diminishes. With the advent of technologies like Cufon, sIFR and Typekit, there is no reason why you couldn’t use them as headings on your website.

As their name suggests, decorative typefaces should be used for decorative or ornamental purposes. They are not suitable for using in body text. You would have some pretty cross-eyed and sick readers if you forced people to read too much in one of these fonts. They tend to have a very distinct look, for example a wild west style, horror or Christmas.

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Different types of ornament font Glyphs

Linotype decoration Pi

Adobe caslon pro

Warnock pro

Zapfino

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Glyphs

“The specific shape, design, or representation of a character"

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Linotype decoration pi

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Adobe Caslon Pro

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Warnock pro

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Zapfino