The Big 4 Presentation

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Transcript of The Big 4 Presentation

Page 1: The Big 4 Presentation
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Major labels 1988–1998 (Big Six) Warner Music Group EMI Sony Music BMG Music Universal Music Group Polygram

Major labels 1998–2004 (Big Five) Warner Music Group

EMI Sony Music BMG Music

Universal Music Group

Major labels 2004–2008 (Big Four) Warner Music Group EMI Sony BMGUniversal Music Group

Major labels since 2008 (Big Four) Warner Music Group

EMI Sony Music

Universal Music Group

The “BIG” Timeline

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Dominance of the Big Four

What are the big four and what does it all mean?

The big four are the four major dominating record labels. The chart to

the left shows how the big four have dominated over 80% of the music

industry combined, with only 18.13% of artists being signed to independent

labels. As you can see the Big Four record label have a massive influence

on the music industry and dominate the majority

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What are music record labels?A record label is the brand name for a music release. Record labels are responsible for the manufacture, distribution and promotion of a particular recording. They also manage brands and trademarks, marketing and promotion, enforcement of copyright protection of sound recording and music videos, conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers The major labels today operate a number of specific label imprints - the actual company logo stamped on the recording. Major labels account for 70% of music sales worldwide and 85% of music sales in the U.S.

Where did the term record label come from?

The term "record label" originally referred to the circular label in the center of a vinyl record that prominently displayed the

manufacturer's name, along with other information

Manufacture Distribution Marketing and Promotion

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Universal Music GroupThe Universal Music Group sells more music than any other major label. They accounted for 31.71% of the market. The group's well-known label imprints include Geffen, Interscope, Island, Motown, and Universal. Key artists are:

Kanye West

Black Eyed Peas

50 Cent

Gwen Stefani

Mariah Carey

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Sony BMG Music EntertainmentSony BMG Music Entertainment is the second biggest major record label in music sales. They accounted for 25.61% of the market. The company's well-known label imprints include Arista, Columbia, Epic, J, Jive, and RCA. Key artists are:

Shakira

Britney SpearsOutkast

Alicia Keys

Kelly Clarkson

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EMI GroupThe EMI Group is the third biggest major record label in music sales. They accounted for 9.55% of the market. The group's well-known label imprints include Astralwerks, Capitol, EMI, Mute, and Virgin. Key artists are:

ColdplayThe Beatles

GorillazRobbie Williams

Rolling Stones

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Warner Music GroupThe Warner Music Group is the fourth major record label in music sales. They accounted for 15% of the market in 2005. The group's well-known label imprints include Asylum, Atlantic, Lava, Reprise, Rhino, and Warner Bros. Key artists are:

Greenday

My Chemical Romance Alanis Morissette

Madonna

Rob Thomas

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ResearchSince the band Nirvana made it big in the early 1990’s, alternative rock has become popular and entered the mainstream. I consider my band to be alternative rock and therefore consider them to have the potential to be part of the mainstream.

They sing about problems that would affect a huge number of young people, and would therefore be popular with a huge number of people.

With this prospect in mind a major record label is likely to want to snap them up and use their power to attract young people with their music and lyrics to their advantage.

The majority of my bands songs are about issues and problems experienced by a large number of teenagers and young adults around the world. Because of this, their songs have the potential to reach out to all of these people and therefore, prospectively, they could build a large fan base.

 Due to their ability to reach out to such a large number of people, the popularity of the genre and the potential to make a generous profit, it is likely that major record labels would be interested in them.

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Label Research

I researched feeder, an alternative rock band from Wales, and found that they had a number of labels including:

Echo (1994-2008) (UK) Pony Canyon (1997-2007) (Japan) Victor (2008-present) (Japan) Elektra (1998-1999) (U.S.) Universal (2003-2004) (U.S.) Festival (1999-2004) (Australia) Liberation Music (2005-2007) (Australia) Roadrunner Records (1996-2004) (Europe) PIAS (2005-present) (Europe)

I researched the Cardigans, a Swedish alternative rock band, who were signed by a number of labels including Mercury, Minty Fresh, Stockholm, MCA and Universal. Stockholm and MCA are both branches of universal.

I have researched some other bands which sound like my band and are in the same genre (alternative rock) in order to see what record labels have signed them.

 

I researched Angelfish, an alternative rock band, which includes the lead singer of my band along with 3 other band members. They were signed by Radioactive Records/MCA. MCA is now Universal Music Group.

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A Label For My BandAfter seeing that all of these bands have been signed by

Universal, I believe that Universal Music Group is the most likely label of the Top 4 who would sign my band. I believe

they would be able to make my band very successful as they have experience in making similar bands with similar music

flourish and become successful.