Big oven presentation 2014
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Transcript of Big oven presentation 2014
BigOven is the Leading Independent Cooking App
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• All major mobile platforms and the Web• Over 375,000 recipes• Over 1,000 new signups every day• Over 15 million monthly mobile impressions• Over 4 million monthly web impressions
Over 9 milliondownloads!
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4.5/5 star ratings on every mobile platform; profiled in major media!
"Best apps for new moms"
"Top meal planning app"
"A shelf full of cookbooks at your fingertips"
“A cooking app that sizzles!”
“Great for planning the entire week and even generating a related shopping list.”
“A Foodies and non-Foodies app that’s pretty cool!”
Home Cooks LOVE BigOven!
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Home Cooks use BigOven to Make Key Decisions
Cooking
Shopping
Sharing Organizing
Planning
“What groceries should I buy?”
“Where is my mom’s pie recipe again?”
“What can I make for Christmas dinner?”
“What are my friends’ favorite recipes?”
“What should I make tonight?”
“How can I use up this broccoli?”
BigOven connects with home cooks when and where they are meal planning, from their desktop and mobile device, to converting their recipes to a grocery list that they take with them
to the grocery store!
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The BigOven Home Cook User Profile•65% Female/35% Male•68% are 25 – 54 years old•Over 58% of BigOven users have a HHI of $60k+•Over 30% have a HHI of $100k+
Demographics
•Over 375,000 recipes•Over 125,000 cooking‐related search queries per day
Cooking Enthusiasts
• BigOven cooks often shop for for groceries for multiple days in one trip to the grocery store.
Heavy Grocery ShoppersPer Visit
•BigOven cooks share recipes and menus virally via Facebook, Twitter, Pinterest, emailHighly Social
•Users spend more than 20 minutes per visit• 13.5 page views per app visit• 82% of traffic is from returning visitors• 18% of traffic is from new users
High Time Spent
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Custom Collections Introduce New Recipes
Custom Recipe Collections are the ultimate content integration marketing strategy!When users add those recipes to their favorite collection of recipes, their Menu Planner or their Grocery List, the specific brand name ingredient transfers as well.
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Custom Collections Promoted in Newsletters
BigOven promotes Custom Recipe Collections through newsletters sent to millions of users who have opted-in to receive the latest recipes and cooking tips.
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BigOven Lets Home Cooks Add Recipes
• BigOven’s apps are unique by allowing home cooks to easily keep their ENTIRE recipe collection in one place.
• Photos of handwritten or typed paper recipes are entered by BigOven’s RecipeScan.
• Web recipes are added easily by just pasting a URL.
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BigOven Menu Planner Helps Cooks Plan Ahead
• Home cooks can add recipes and notes to a drag-and-drop visual calendar. • Menus can be saved, shared virally and re-used by other home cooks.• Interactive advertising can be targeted to influence the “What should I make?” decision.
SponsorshipsAvailable
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BigOven Creates Sorted Grocery Shopping Lists
• BigOven creates lists from recipes and menus, automatically sorted by aisle
• Cooks can add/remove items and check off items while shopping
• In-app advertising directly influences the “What groceries should I buy?” decision
SponsorshipsAvailable
DAilBuy.com BigOven Inspires Cooks with Integrated Wallpapers
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This takeover strategy is only available for food-related products.
Large, high-quality images showcase food products, inspiring cooks as they open and use BigOven mobile apps.These “Wallpaper” placements are some of BigOven’s highest performing marketing strategies.
Home Screen Wallpaper for iPhone, iPad, Android
Targeted Display Ad Capabilities
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BigOven can target ads within apps and web site by popular food categories and cuisines, keyword searches for ingredients and seasonal dishes.BigOven can also create ads that allow users to add brands directly to their grocery list!
