The Basics of On-Page SEO
14
The Basics of On-Site SEO Ian Fergusson February 2014 WE BIG TRAFFIC
-
Upload
tug-agency -
Category
Marketing
-
view
233 -
download
2
description
Learn how to optimise your website or blog to help Google find your content, how to do keyword research, and find ideas for content that is likely to rank in the search results.
Transcript of The Basics of On-Page SEO
The Basics of On-Site SEOIan FergussonFebruary 2014
WE BIG TRAFFIC
On-Site SEO Basics
Research into your online Audience
Technical Factors
Content Relevancy
The Definition of SEO“The process of improving the volume and/or quality of traffic to a web page by making it appear more relevant
for a specific search query”
Audience Research
Audience Research
What should you be writing about?
What are people wanting to read
online?
What are people talking about on social platforms
Google Search InsightsGoogle’s Keyword Planner shows
what people are searching for.
It also suggests relevant topics / other keywords and phrases being
used.
Social Listening
What are people talking about on social platforms?
Survey Monkey / Competitor Analysis
Techy Stuff
Ready, Techy . . . SEOPage Title
Meta Description
URL
Page Header
Body Content
Image Alt
Internal Linking
Social Signals
Relevancy of Content
Google Authorship. Which One Would You Trust?
How to Set it up?
Video Embedding with YouTube
Which Result are you most likely to Click on?
Different types of media make your site more diverse
Videos increase visitor dwell time on your site
