The BARE Essentials

of Digital Marketing

Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks

flyte school

GOALS

Understand the BARE framework

Drive traffic

Convert

Measure

WHO IS THIS GUY, ANYWAY?

BARE ESSENTIALS

Build

Attract

Retain

Evaluate

BUILD: YOUR WEBSITE

Mobile

CMS

Design

ACTION ITEMS

Phone

Contact form

Email opt-in

Calls to action!

CAN YOU BE TRUSTED?

PRESENTATION MATTERS

irene

KEEP IT SIMPLE

LIMIT CHOICES

ecudiélle

USE SOCIAL PROOF

THE EYES HAVE IT

James Breeze | usableworld.com.au & tobii.com

DRIVING TRAFFIC

SEO

Social Media

Digital Ads

SEARCH ENGINE OPTIMIZATION

What affects search engine rank?

Page content

Incoming links

KEYWORD RESEARCH

Brainstorm key phrases

Test your beliefs

Create your copy

GENERATING KEYWORDS

KEYWORD PLANNER

GOOGLE TRENDS

CREATING CONTENT

OFF PAGE

LOCAL SEO

LOCAL SEO FACTORS

https://moz.com/local-search-ranking-factors

PPC

SOCIAL MEDIA

SOCIAL PLATFORMS

Visibility

Story

Engagement

WHICH PLATFORM IS RIGHT?

Blogs

Video (YouTube)

Podcasts

Webinars

Slideshare

BLOGS

Drives traffic

Incentive for email opt-ins

Establishes credibility

YOUTUBE

PODCASTS

SLIDESHARE

WEBINARS

SOCIAL NETWORKING

Engage

Promote

Drive traffic

FACEBOOK

FACEBOOK ADS

Target your ideal demographic

Upload your email list

Create lookalike audiences

TWITTER

TWITTER SEARCH

TWITTER ADS

LINKEDIN

MORE CHANNELS

RETAIN: STAYING IN TOUCH

LIST BUILDING

THAT DAMN LIGHTBOX!

GETTING EMAILS OPEN & READ

From

Subject line

Mobile friendly

SEGMENTED LISTS

RETARGETING

EVALUATE

TAKEAWAYS

Build

Attract

Retain

Evaluate

TAKE OUT YOUR BUSINESS CARD

W = Website

E = Email Marketing

S = Slidedeck

T = Talk

THANK YOU

@therichbrooks

Rich Brooksflyte new mediatakeflyte.comrich@takeflyte.com