Food & BeverageMarketingHow the experts tell the right tale to getfood and beverage products to the peoplewho will love them most.

The Baddish Group is a New YorkCity public relations agencyknown for its whip-smart foodand beverage marketing.Through creative PR programs,the agency integrates food andbeverage brands into the lives oftarget consumers.

CEO Laura Baddish is a tireless,well-known industry leader whobrings refreshing clarity, laser focusand killer contacts to the table. Sheand her top-notch team are endlesslyresourceful, having unmatcheddedication to client satisfaction.Plugged-in and intuitive, the agencyinfluences key stakeholders throughtraditional and social media, ownableevents, strategic partnerships andbrilliant ideas that turn ordinary intoextraordinary.

Top-Tier Marketing Services

Creating Press MaterialsWine and Spirits Reviews, Ratings, and CompetitionsTweet UpsMedia RelationsSponsorships and EventsMedia Tours- within the United StatesMedia Fam ToursFood PairingsBranded EntertainmentSocial Media MarketingStrategic Partnerships, including chefs, designers, and celebrities

The Ask: Take ownership of NationalStrawberry Shortcake Day (NSSD), June 14,for Driscoll’s Berries, America’s leadingpurveyor fine berry fruit, and capitalize onthe peak summer strawberry growingseason.

Case Study:

Our Approach: Ripe, succulent Driscoll’sstrawberries sandwiched between slices ofcake and topped with whipped cream: noother dessert speaks so clearly ofsummertime when the livin’ is easy.

Making It Happen

To take ownership of NSSD in the media, TheBaddish Group created a proprietary consumersurvey that would reinforce the dish as summer’sclassic pick and Driscoll’s as the brand to choose forthe finest berries. The agency complemented theimpressive survey results (with 60% of Americanschoosing shortcake as their warm weather favedessert), with on-the-ground executions working withchefs in more than 20 markets across the U.S. todevelop recipes and act as Driscoll’s mediaspokespersons in their local markets.

A comprehensive sampling campaign amonginfluentials and members of the media was arrangedand the took the NSSD news to editors, writers andbroadcasters across the press spectrum as the bigday approached with mouth-watering visuals,delicious recipes, a branded Infographic and surveystats. The Baddish team got out the word andindelibly stamped the Driscoll’s brand on NSSD.

The campaign was highly successful by all measures,reaching target consumers across the country via everymedia channel: More than 248,836,094 mediaimpressions were generated via TV, print, online andpodcasts. Highlights included 22 National and localmedia appearances for chefs and experts (5 national; 17local); opportunities to serve Driscoll’s StrawberryShortcake at the Daily Meal in their kitchen and to theVH1 staff and crew for their morning show wrap party.

Metrics of Success

Online results were impressive: Instagram: – 823 posts, –23,542 likes; Twitter including only those who used the#TasteSummer – (301,785 accounts reached; 839,197impressions). Highest influencers included@WholeFoods: 3,514,843 tweets of a brandedInfographic – 3,514,834 followers; 3,514,834 impressions;VH1 with @driscollsberry tweets about StrawberryShortcake:-62,341 followers; 862,341 impressions;Momtrends - 30,699 followers; 119,072 impressions;Jacque Torres – 25,465 followers; 100,372 impressions,The Daily Meal- 32,639 followers; 32,369 impressions;and ABCWNN – 14,050 followers; 27,470 impressions.

Online Impact