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@googledave

of Digital Connections

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@googledave

“Strategy without tactics is the slowest route to victory, tactics without strategy is the nose to defeat”

SUN TZU The Art of war

  @googledave

#TalentConnect

@googledave

@googledave

#TalentConnect

@googledave

We believe in challenging the status quo and doing things differently

Apple - WHY?

Our Products are beautifully designed and easy to use

Apple - HOW?

We make Great Computers etc

Apple - WHAT?

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@googledave

#TalentConnect

@googledave

#TalentConnect

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@googledave

Ethos

Pathos

Credibility - Trust

Logos Consistency - Logic Emotions - Imagination

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@googledave

Pathos

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@googledave

Behaviour Influence Persuade

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@googledave

1. Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

4. Thought Leader

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

#TalentConnect

@googledave

4. Thought Leader

1. Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

4. Thought Leader

1. Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

#TalentConnect

@googledave

#RecruitIn

@googledave

HAPPY FEAR SAD ANGER ANTICIPATION

#TalentConnect

@googledave

#TalentConnect

@googledave

@googledave

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@googledave

#TalentConnect

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#TalentConnect

@googledave

#TalentConnect

@googledave

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@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

#TalentConnect

@googledave

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@googledave

@googledave

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@googledave

@googledave

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@googledave

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@googledave

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@googledave

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@googledave

ATS

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@googledave

Silver and Bronze medalists…. Image….

@googledave

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#TalentConnect

@googledave

@googledave

nurture#TalentConnect

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@googledave

#intalent

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@googledave

@googledave

THE C* wORD

MAKE FRIENDS

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#TalentConnect

@googledave

#TalentConnect

@googledave

Persona has a problem but is not aware of the solution

SEE

Has a problem and is researching the solutions

THINK

Aware of your solution,

convince them!

DO

They’re a customer

encourage to buy and share more

DELIGHT

#TalentConnect

@googledave

1. Industry Pain Points

2. Common Customer Q’s

3. Trending Industry Topics

4. Brand Stories

5. Research & Analysis

6. Outside of industry into your world

7. Industry News & Trends

#TalentConnect

@googledave

BLOGS

QUESTIONAIRES

INFOGRAPHICSCOMPETITIONS

NEWSLETTER

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@googledave

#TalentConnect

@googledave

Or…

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@googledave

1. Satisfied with what one is or has; not wanting more or anything else.

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@googledave

#TalentConnect

@googledave

#intalent

@googledave

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@googledave

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#intalent

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@googledave

BULLSHIT!

@googledave

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@googledave

FEAR

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@googledave

@googledave

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@googledave

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@googledave

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@googledave

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@googledave

EVP

#TalentConnect

@googledave

your evp

“A Brand is not what YOU say its is… it’s what THEY say it is”

#TalentConnect

@googledave

Be  genuine,  Be  sincere,  Be  authen/c  

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@googledave

@googledave

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@googledave

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@googledave

@googledave

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@googledave

#RecruitIn

@googledave

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@googledave

Maya Angelou

@googledave

“People may forget what you said or did, but they will always remember how you made them feel”

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@googledave

@googledave    

googledave@ph-­‐crea/ve.com