The Art of pitching
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STARTUP ENTREPRENEURSHIP AND VENTURE CAPITAL Ville Simola M.Sc (Econ.)
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15-Sep-2014 -
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Slides from my lecture about the art of pitching hosted for students studying entrepreneurship in the University of Ekaterinburg, Russia.
Transcript of The Art of pitching
STARTUP ENTREPRENEURSHIP AND
VENTURE CAPITALVille SimolaM.Sc (Econ.)
About me
THE ART OF PITCHING
What is a pitch?
Pitch #1
Elevator pitch = should be possible to deliver a summary of your product or a service in a time of an elevator ride
Pitch #2
Pitch is the way to tell what your company is doing
Pitch #3
Can be 30 seconds, 3-minutes or 20-minutes…or anything in between
Pitch #4
50% content 50% delivery
Pitch #5
Why you?Why now?What and for whom?
Why do I need to pitch?
Why Pitch? #1
I pitch – therefore I am! (Guy Kawasaki)
Why Pitch? #2
It is the way to get investors interested about you
Why Pitch? #3
In the end its all aboutselling, selling, selling
Structure for a good pitch
Pitch structure #1
Raise the interest: start with a one-liner or a question
Pitch structure #2
Define the problem you are solving
Pitch structure #3
What is the solution you are offering?
Pitch structure #4
What value you are adding to the customer?
Pitch structure #5
Tell about your current achievents/traction/references
Pitch structure #6
What is your revenue model; how do you make money?
Pitch structure #7
Introduce you team and explain why you are the ones to make it happen
…other things to take into consiration
Other considerations #1
Articulate clearly and be brief
Other considerations #2
10/20/30 rulemax. 10 slidesmax. 20 minutesmin. 30 font size
Other considerations #3
Use body gestures and show some passion
Other considerations #4
Remember to have a call of action in the end
Other considerations #5
Before presenting make sure that microphone, slides and possible demo works!
What about slides?
Slides #1
Have a set of slides (10-15) ready and modify according to the need
Looking for #2
Don’t use much text – instead use pictures or easy sentences
Looking for #3
Make sure your font is big enough and with right color
Slide deck example
Slide deck example #1
Introduction (the big idea, why you) = 1-2 slides
Slide deck example #2
The problem = 2-3 slides
Slide deck example #3
Your solution (the value, why now) = 2-3 slides
Slide deck example #4
Achievements, traction = 2-3 slides
Slide deck example #5
How do you make money= 1-2 slides
Slide deck example #6
Our team & conclutions= 1-2 slides
Slide deck example #7
which adds up to…= 10-15 slides
Practical tips to practice
Practical tips #1
Videotape your presentation
Practical tips #2
Use a timer and be exact about the time
Practical tips #3
Practise with family members or friends
Recommended readings
Recommended links
http://blog.guykawasaki.com/http://badpitch.blogspot.fi/http://speakingppt.com/2012/07/26/3-best-elevator-pitches/http://www.siliconafrica.com/techpeople/17-videos-any-startup-founder-should-absolutely-watch/
