The art of modelling with OBIEE RittmanMead BI Forum Emiel ...

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The art of modelling with OBIEE Emiel van Bockel RittmanMead BI Forum Brighton 20/05/2010 1 [email protected] Emiel van Bockel www.bifacts.com bifacts 2 Introduction - Mars / CHV / Digital - Tulip Computers (‘95) - Campina Melkunie (‘97) - Aviko (’99) - Centraal Boekhuis (‘00) - Bachelor Information Engineering - Master in Management & ICT - since 1997 - 1e - SAP - Oracle - Business Objects - OBIEE - BI Award (publics) winner 2007 - Best speaker Computable seminar 2008 - Keynote speaker European TDWI seminar 2008 - Speaker Web seminar Oracle BI SIG - Articles: ‘The success behind BI’ / ‘Enterprise Warehouse Architecture’ - Oracle Journal of Management Excellent issue 4 - Speaker Gartner BI summit 2010 What does information do to a user? What does a user do with information? 1871 History 4 Present BOOK SELLER PUBLISHER MONEY CENTRAAL BOEKHUIS BOOKS Centraal Boekhuis 6 Supporting success of our customers through excellent logistic services BI aligning with our mission INTERNAL BUSINESS INTELLIGENCE EXTERNAL BUSINESS INTELLIGENCE

Transcript of The art of modelling with OBIEE RittmanMead BI Forum Emiel ...

Page 1: The art of modelling with OBIEE RittmanMead BI Forum Emiel ...

The art of modelling with OBIEE

Emiel van Bockel

RittmanMead BI Forum

Brighton

20/05/2010

1

[email protected]

Emiel van Bockel www.bifacts.com bifacts

2Introduction

- Mars / CHV / Digital

- Tulip Computers (‘95)- Campina Melkunie (‘97)

- Aviko (’99)

- Centraal Boekhuis (‘00)

- Bachelor Information Engineering- Master in Management & ICT

- since 1997

- 1e - SAP - Oracle

- Business Objects

- OBIEE

- BI Award (publics) winner 2007

- Best speaker Computable seminar 2008- Keynote speaker European TDWI seminar 2008

- Speaker Web seminar Oracle BI SIG

- Articles: ‘The success behind BI’ / ‘Enterprise Warehouse Architecture’- Oracle Journal of Management Excellent issue 4

- Speaker Gartner BI summit 2010

What does information do to a user?

What does a user do with information?

3

1871

History4

Present

5

BOOK

SELLERPUBLISHER

MONEY

CENTRAAL BOEKHUIS

BOOKS

Centraal Boekhuis6

Supporting success of our customers

through excellent logistic services

BI aligning with our mission

INTERNAL

BUSINESS

INTELLIGENCE

EXTERNAL

BUSINESS

INTELLIGENCE

Page 2: The art of modelling with OBIEE RittmanMead BI Forum Emiel ...

The art of modelling with OBIEE

Emiel van Bockel

RittmanMead BI Forum

Brighton

20/05/2010

2

[email protected]

Emiel van Bockel www.bifacts.com bifacts

7Oracle

8 “My experience” BI Brighton 2009

Option

yOption

x

Click Click

Click

Option

z

Admin

Admin

Click

Tool

Option

yOption

x

Click

Click

Option

z

Admin

Admin

ClickTool

Option

yOption

x

Click

Click

Option

z

Admin

Admin

Click

Tool

Option

y

Option

x

Click Click

Option

z

Admin

Admin Click

Tool

9“My Recipe” BI Brighton 2009

10Reactions

Impossible

Won’t

Perform!

What is

different?

To easy

Normalize

No way!

11User Centric Approach

User

Process

Decision

Information

12Level of information

Models

Dashboards

Graphics

Dynamic reports

Excel

Fixed reports

VA

LID

AT

IO

N

GR

OW

TH

Page 3: The art of modelling with OBIEE RittmanMead BI Forum Emiel ...

The art of modelling with OBIEE

Emiel van Bockel

RittmanMead BI Forum

Brighton

20/05/2010

3

[email protected]

Emiel van Bockel www.bifacts.com bifacts

13Business Model

Distribution

Financial

Services

Information

Services

Administrative

ServicesWholesaleTransportMarketing Sales

Order

management

Facilities IT HR Finance

ManagementStrategy ProjectsInnovation

14Stepstones

User

Activity

Decision

Information

Models

Dashboards

Graphics

Dynamic reports

Excel

Fixed reports

15The Art of modelling 2010

16Demo

17Centraal Boekhuis BI Portal

Internal BI Portal

18Demo

Page 4: The art of modelling with OBIEE RittmanMead BI Forum Emiel ...

The art of modelling with OBIEE

Emiel van Bockel

RittmanMead BI Forum

Brighton

20/05/2010

4

[email protected]

Emiel van Bockel www.bifacts.com bifacts

19Modelling with OBIEE

20Overall Architecture

OLTP DWH DM

21DM structure before

DISTRIBUTION

#

T

O R

RECEIVER

TIME

ARTICLE

A

TRANSPORT

#

T

S R

I

SALES

#

T

O C

A

REVENUE

#

T

P C

ORDER

RECEIVER

TIME

ITEM

OWNER

TIME

ARTICLE

CUSTOMER

PRODUCT

TIME

CUSTOMERSENDER

DATAWAREHOUSE

22Federated dimensions / loosely coupled facts

CUSTOMER

FRANCHISE

SIMPLE FDIM

MONTH

YEAR

DAY

WEEK

COMPLEX FDIM

GENREBOOK

IMPRINT

MUTIPLE FDIM

DISTRIBUTION

Create table distribution

MONTH_ID number(6)

CUST_ID number(10)

GENRE_ID number(4)

DISTR number(10)

SALES

Create table sales

DAY_ID number(8)

CUST_ID number(10)

FRC_ID number(3)

BOOK_ID number(10)

SALES number(10)

23Architecture after

OLTP DWH

monthday

sales

monthday

transport

monthday

distribution

customer

time

dimensions

product

24Physical layer

Page 5: The art of modelling with OBIEE RittmanMead BI Forum Emiel ...

The art of modelling with OBIEE

Emiel van Bockel

RittmanMead BI Forum

Brighton

20/05/2010

5

[email protected]

Emiel van Bockel www.bifacts.com bifacts

25Business model and presentation layer

26Dashboard

Business

Model

Filters

Details

+Options Top 10

Table

Grafics

27Performance

Distribution

28Presentation time variables

29Open the gate

dimensionsFacts + MV’s

30Design principles

Database

monthday

distribution dimensions

Server

Front end

Page 6: The art of modelling with OBIEE RittmanMead BI Forum Emiel ...

The art of modelling with OBIEE

Emiel van Bockel

RittmanMead BI Forum

Brighton

20/05/2010

6

[email protected]

Emiel van Bockel www.bifacts.com bifacts

31What do you choose?

Database

Server

Front end

Database

Server

Front end

32Future plans

Models

Dashboards

Graphics

Dynamic reports

Excel

Fixed reports

Distribution

Financial

Services

Information

Services

Administration WholesaleTransportMarketing Sales

Order

Management

Facilities IT HRFinance &

control

ManagementStrategy ProjectsInnovation

33Questions?

[email protected] van Bockel www.bifacts.com @bifacts