The Art of Email for Nonprofits
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Master the Art of Email for your Nonprofit #CommitChange
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Transcript of The Art of Email for Nonprofits
Master the Art of Email for your Nonprofit
#CommitChange
About CommitChange
#Email4NP
Get your free account at:
www.commitchange.com
Why Email Marketing is Great for Nonprofits
It’s Fast
It’s Cost-Effective
It has Measurable ROI
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Why you shouldn’t be sending regular text emails
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Building an Email Database● Online
○ Sign-up Forms and Landing Pages○ Facebook Sign-ups
Building an Email Database● Offline
○ Event Check-ins
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Building an Email Database● Your Donor Management System
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Creating your Message● Determine Campaign’s Objective
For example,
○ Keep current donors connected to increase loyalty
○ Furthering an offline campaign with an online ask
○ Strictly online fundraising campaign
○ Thanking donors immediately after their donation
○ Updating donors on any news concerning the organization
○ Inviting recipients of email to an event
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Creating your Message● Create a schedule for communication
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Creating your Message● Define your Nonprofit’s voice and target constituent
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Creating Email Campaigns
Hard Asks & Soft Asks
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● Vary your content with every ask!
● Send out strategically to not overwhelm your readers.
● Hard asks should be sent out in accordance with your major fundraising campaigns
● Soft asks are best when they are accompanied by a personal story with an emotional appeal.
● Remember, your call to actions in your other campaigns will be asks too, so keep those varied as well.
Thank Yous
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● The Immediate Thank You
● Showing Impact Thank You
● End of The Year Thank You
Newsletters
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● Keeps your donors engaged and up to date● Should be sent on a consistent time frame● Flexible environment to share updates as well as to ask for continued support
What to Include in Your Email
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Let’s get the discussion going!
Ask your Questions!
Get in Touch!@CommitChange
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