The Anatomy of a Successful SlideShare
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Transcript of The Anatomy of a Successful SlideShare
SLIDESHARE
Anatomy of a Successful
BZ9 :: Marketing Solutions Since 2003
‘INTRODUCTION’
As a relative newcomer to SlideShare I
am quite proud that our second
SlideShare achieved 'Featured
SlideShare' status ...
'The Anatomy Of A Successful
SlideShare' highlights the key features
and strategies we used so that you may
also create a 'Featured SlideShare' for
maximum exposure, downloads, views
and click throughs ...
To make a start please click through to
the next slide ...
BZ9 :: Marketing Solutions Since 2003
‘BE OBVIOUS’
The first thing your prospects will
see is the SlideShare name or title.
So make it descriptive and
OBVIOUS as to what you are
offering.
Don’t be cryptic … don’t leave
them guessing!
BZ9 :: Marketing Solutions Since 2003
‘GET NOTICED’
Don't clutter your front page
with lots of images and
colour!
Keep it simple ... Get to the
point … to get your
SlideShare viewed.
BZ9 :: Marketing Solutions Since 2003
'LESS IS MORE'
Say less … deliver more … people are busy
and prefer bite size pieces of information
BZ9 :: Marketing Solutions Since 2003
‘IMAGES’
Images ARE important…
Sometimes you need to be
serious …
Sometimes humour works far
better …
BZ9 :: Marketing Solutions Since 2003
‘TAGS’
Tags are also important…
Tags get you found!
Think carefully about the tags
you use, only use relevant
tags.
BZ9 :: Marketing Solutions Since 2003
‘KEYWORDS’
Keywords will:
• Get you found
• Allow potential readers to
know you have what they
want
Use keywords carefully within
your opening page,
throughout the document and
within the document name i.e
keyword.pdf
BZ9 :: Marketing Solutions Since 2003
‘IDEAS’
People like benefits …
If you have a product or
service try creating a ‘top
ten benefits for ‘XYZ’.
‘XYZ’ Can be your product
or service or something
within the niche or market
sector you work within.
BZ9 :: Marketing Solutions Since 2003
‘KEEP IT
RELEVANT’
If you are offering ‘dog handling
tips’ make sure you do just that.
Don’t get side tracked and lose
your reader …
BZ9 :: Marketing Solutions Since 2003
Don’t forget that SlideShare is a new breed of
social network, so answer your readers questions
and … be social …
BZ9 :: Marketing Solutions Since 2003
‘BECOME AN EXPERT’
People like to learn from
knowledgeable peers …
Research your subject matter, make
sure you deliver what they expect …
just like an expert!
BZ9 :: Marketing Solutions Since 2003
SLIDESHARE
RESOURCES
BZ9 :: Marketing Solutions Since 2003
• SlideShare Support
• SlideShare FAQs
• SlideShare Analytics
• SlideShare Branding
• SlideShare Lead Generation Video
• Download BZ9 Social Media Training
• Open BZ9 Account
• Contact Us
• Contact Us via Skype ID :: BZ9.com
What is BZ9? Marketing Solutions Since 2003
BZ9 :: Marketing Solutions Since 2003
Affiliate
Solutions
Webmaster
Solutions
Website Builders
Solutions Software
Solutions
WordPress
Solutions
Social Media
Solutions
IMAGE RESOURCES USED
WHILST CREATING THIS
SLIDESHARE…
BZ9 :: Marketing Solutions Since 2003
• Puzzle images from DaddyDesign.com
• Cup image from Iconfinder.net
• Magnifying glass from Pixel-mixer.com
• Traffic lights from everaldo.com
• Pumpkins from Iconka.com & yootheme.com