The Alternative School
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Transcript of The Alternative School
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w i n @ c a n n e s l i o n s . r o.com
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ALEX HAIDAMACformer Romanian Young Lion, Gold in YL Design
Media Concept Store .
The Alternative School is like a trampoline. It gives you the chance to
jump high at the top of the communication industry and then its
up to you to stay there. Ill always remember that behind every
memorable communication campaign is a fairytale. So, the focus is on the way
you choose to speak.
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hearts&mindsBORN OUT OF THE
of people
BETTER FUTURE.
thatdidnt like their
present and hoped fora
They wanted toSHARE KNOWLEDGEOFFER RESOURCESP A Y F O R W A R Dto new generations whatthey had achievedthroughout their careers.
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IONUT RADULESCUalumni, young designer // Pearl Fisher, NY .
Traditional school is not enough. The Alternative School taught
me to be curious & stay out of my comfort zone. It inspired me to
be playful and to have a visionary spirit in what I do.
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PRACTICAL APPROACHto the marcomm industry
TEACHERS = goal-orientedpractitioners
clients&agencies
LOCALINTERNATIONAL
with focus on results
R E A L B R I E F SREAL SOLUTIONSREAL PROBLEMS
that lead tofor
teamworklearning by doing:
a perfect mix:| L E ARN ING | WORK ING |
| NE TWORK ING | COMPET ING || EN JOY ING |
2011
the schoolTHINKTANK
=
you give us a brief, we come back
with 12-15 different solutions
theessence
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ALICE MIHALACHEalumni,
Community Manager, Cohn&Jansen JWT .
The Alternative School is driving
you crazily CREATIVE.
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CONTEMPORARY
CANNES LIONSE U R O B E S T
visual th
inking
meets
ST
RA
TE
GY
THEORY b
y
prac
tition
ers w
ith re
sults
R EA L
BR I
E FS .
P RA C
T IC A
L A P
P RO A
C H.
hiera
chy o
f VALUES
LEARNING
COMPETITIONS
doub
led b
y
executive
education
i nt e
r na t
i on a
l l e
v el
220 PEOPLE UNDER 30 ENJOYED TOP LEVEL EDUCATIONAL PROGRAMS AT
CANNESLIONS, EUROBEST, DUBAI LYNX
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ALMA POPANalumni, junior architect & deco editor .
The Alternative School made me sharpen my senses to feel
what a great idea can do to you: it can make you feel both
a headache and a heartache. It literally hits you. Kaboom!
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practitionersw i t h
w o r k i n gf o r
clientsagencies
GREAT RESULTS
or
| VISUAL | MARKETING | BRAND MANAGEMENT || PR | COPY | DESIGN | MEDIA | STRATEGY
communicationbackground:
yearsold
w i l l i n g t o p e r f o r m @
1830
INTERNATIONAL LEVEL
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ANA MARIA VASILACHEalumni, copywriter, Lowe & Partners .
The Alternative School is so absolutely inspiring.
It's the mother of creative evolution. IT REALLY IS.
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2013 ADAM AMBROZY GPD IDEA ALINA DAMASCHIN ROGALSKI-DAMASCHIN ALINA OSTAHI WESTERN UNION
ANA BULGAR PETROM CAMELIA POPESCU CORA CRENGUTA ROSU DC COMMUNICATION CRISTIAN PSRIC
AUTOMOBILE BAVARIA HORATIU DIMULESCU VODAFONE IASHIDO TAKEN FROM IOANA SUCIU HEIDI JOHAN OHLSON
SAATCHI & SAATCHI LAURENIU SEMENIUC 23 COMMUNICATION IDEAS MIHAI ENE THE SECRET SERVICE
MIHAI GONGU GMP MONICA JITARIUC THE PRACTICE NICOLETA PADURE MEDIA CONCEPT STORE NIR REFUAH MRM WORLDWIDE RAZVAN CAPANESCU PUBLICIS ROXANA MEMETEA DDB SEBASTIAN OLAR MCCANN TEODORA MIGDALOVICI ME.ALCHEMY VICTOR STROE LEO BURNETT
past speakers ADRIAN BOTAN MCCANN ANDREEA MIHAI CARREFOUR BOB TOMA GREY CATALIN DOBRE MCCANN CLAUDIU DOBRITA GREY CORINA BERNSHUTZ STARCOM CRISTINA MICU ING DINU PANESCU MCCANN ELIZA ROGALSKI ROGALSKI-DAMASCHIN EMIL COMSEA OGILVY GABI LUNGU THE PRACTICE GEO BARAIAN IMPRESSION GRAPHICS GRANT MCKENZIE SAB MILLER IONELA NICOLAU WALMARK LOREDANA POPASAV PUBLICIS JORG RIOMMI SAATCHI & SAATCHI OLAH GYARFAS ROZALB DE MURA POSTUMIA MARTIN INSPIRED STEFAN LIUTE GRAPEFRUIT
speakers
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ANDREI LACATUSalumni,
radio show host, actor and screenwriter .
The Alternative School is the place
where I took my shoes off and started
walking into the advertising world with
my bare feet.
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21 28OCTOBER NOVEMBER
FALL / WINTER// 3 meetings / week // 6 weeks
TUESDAY
THURSDAY
SATURDAY
19:00
19:00
11:00
OBJECTIVES:selecting theBEST STUDENTSto aend&c ompe t ewww.E U R O B E S T
LEARNING +
.com
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IOANA HALUNGAalumni,
Visual Architect, Ecselis Havas Digital Singapore .
Before attending The Alternative School I thought the "copyrighter"
was a guy who deals with copyrights. One year later, I was
studying Graphic Design in Milan and winning Gold at Cannes
Lions Roger Hatchuel Academy.
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11 29MARCH APRIL
SPRING / SUMMER// 3 meetings / week // 6 weeks
TUESDAY
THURSDAY
SATURDAY
19:00
19:00
11:00
OBJECTIVES:selecting theBEST STUDENTSto aend&c ompe t ewww.CANNESLIONS
LEARNING +
.com
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ALEX STRIMBEANUformer Romanian Young Lion, Bronze in YL Print
Creative Director, Grafti / BBDO .
Imagine a smaller Internet especially created for Communication people:
valuable and diverse know-how, a social network full of virtuous people
and most of all, unlimited possibilities to make a buzz. All in all, the experince is
not only promised, but also delivered at The Aternative School.
-
where
i n t h e
o f t h emeeting rooms
&clientsagencies
t h a t a r e o u rLONG TIME PARTNERS
If you would like to inviteOUR
STUDENTS toexplorey o u r
drop us an e-mail at
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RAZVAN PASCUalumni, copywriter Friends .
After a busy day, the alternative classes were
the perfect energizer. I was always thinking of
improving my work applying things learned
there. I had the freedom to be as creative as i wanted,
with focus on mindblowing ideas and expressive
graphic implementations. It seemed like serious play!
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BRAND BUILDING /CREATIVE PR /
CREATIVE MEDIA & OUTDOOR / CREATIVE THINKING /
DESIGN /MARKETING /
VISUAL COMMUNICATION /
INSPIRED BRIEFw h a t i s a n creavity &
EFFICIENCY
LOW BUDGETINTELLIGENT APPROACHremarkable results
the new media&THE ELUSIVE CONSUMER
C R E A T I V ET H I N K I N G
patterns of
new technologies&communication
FUNCTIONALITYin design
f u s i o ncommunication
the relevance of
INTEGRATIONVALUE FOR MONEY
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MIKI MIHAIalumni, Innovative Planner // Starcom .
Masters of Marketing and Advertising live and teach happily together in an
Alternative School for Creative Thinking, which, as stated in its name,
challenges, teaches, and squeezes ideas out of you with a supernatural
force. You can join in their new semester and discover the
supernatural story yourself!
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ANTENA 1BRANDS TALKCOHN&JANSEND&D RESEARCHDDBDANONEDRAFT / FCBGRAFFITI / BBDOHAVAS SINGAPOREION MINCU ARCHITECTUREINSTITUTELOWELOREAL
MEDIAEDGE: CIAMEDIA CONCEPT STOREMOBEXPERTMCCANNNESTLEOKAPI STUDIOOGILVYLEO BURNETTPEARL FISHNER NYPEPSIPROSPEROPUBLICISROGALSKI-GRIGORIUSAB MILLERSTARCOM
TRAKTOR HAMBURGTHE PRACTICE
THE SECRET SERVICEUNILEVERWALMARK
to name only a few
where
our alum
ni
work
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RALUCA CIUBOTARUalumni, art director,
Master in Graphic Arts at AKV|St.Joost .
I like to be challenged! At The Alternative
school, every brief was a new challenge. I learned
that if i want out of the box ideas, I need an out
of the box lifestyle. So Ive started a different
way of life, not based on common sense, with a
very good filter.
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greatresource
THE SCHOOLis a
in terms of:
give us a brief, we come back
with different solutions
IDEASRECRUITMENTRESEARCH TRAININGEXPOSURE
potent ialfor
qualitavefor your
employees
(MEDIA)
w i t h i n t h ecommunicaon
industry& b e y o n d
workingtogether
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LIA BIRAalumni, Master in Graphic Arts .
Its an interesting mix between two sides. The competitive one,
where each team has its own objectives, and the team bit, in
which every participant follows the purpose of learning
innovative things.
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