THE Aesthetic Practice Association 2010
41
glen lubbert chief imaginaut / ceo mojo interactive @glubbert
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Talk presented at THE Aesthetic Show in Las Vegas May 23, 2010: Engaging Patients in the 140 Character Social Media World
Transcript of THE Aesthetic Practice Association 2010
glen lubbert chief imaginaut / ceo mojo interactive @glubbert
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1 // standard prac&ce website 2 // seo friendly = meta tags 3 // before & a=er photos 4 // no we-‐we content 5 // analy&cs tool
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1 // twiBer = micro-‐blogging 2 // facebook 3 // linkedin 4 // youtube 5 // social media friendly directories 6 // yelp 7 // blog
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1 // twiBer = micro-‐blogging 2 // facebook 3 // linkedin 4 // youtube 5 // social media friendly directories 6 // yelp 7 // blog
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1 // &me commitment 2 // distribu&on 3 // top search site 4 // feeds into Google & Bing 5 // geo loca&on tweets
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1 // marke&ng + public rela&ons 2 // tracking industry + compe&&on 3 // source of site traffic + lead gen 4 // training + educa&on 5 // brand management
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1 // hashtags 2 // not number of followers 3 // stuffing hashtags harmful 4 // looking at twiBer users overall
content on their profile
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1 // Google: 88 billion per month 2 // Twi+er: 19 billion per month 3 // Yahoo: 9.4 billion per month 4 // Bing: 4.1 billion per month
Source: comScore via searchengineland.com @prac&cedock
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1 // glen@prac&cedock.com 2 // @glubbert 3 // @prac&cedock 4 // hBp://prac&cedock.com 5 // whitepaper = booth #115
