Using Social Media to Grow Your Aesthetic Practice

The Best Tips & Techniquesfor Using Social Media to Grow Your Practice

http://go.cosmeticsocialmedia.com/SKM2

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

http://go.cosmeticsocialmedia.com/SKM2Use Twitter hashtag #SKMSD @MoniqueRamsey

Cosmetic Social Media

Meet MoniqueFounder, Cosmetic Social Media

• 20 years experience: medical practice management, marketing, training, and consulting

• Certified Social Media Strategist since 2009

• Panelist, Speaker, Trainer

• Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages

• Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times

• Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons

• Development and Implementation Team for Inform&Enhance®

practice management software


Referral Paths – Then & Now


Twitter by the Numbers

• 120 Million Daily Visitors

• 55 million Tweets per day

• 300,000 new users per day

• Twitter search engine gets

roughly 600 million search

queries per day

• 10th most popular website

on the internet

Source: Reach Local


• Milestone: ½ BILLION people used

Facebook in a single day last week.

• 750+ million active users

• 150 million accessing via their mobile

devices (700 billion+ min/mo)

• 30-45 age fastest growing

• 2nd most trafficked site on web

• 700,000 local business pages

• 30 billion+ pieces of content shared

each month

Facebook by the Numbers

Sources: Reach Local & f8 Keynote


To build EVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!

The Goal

Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic

Social Media


Social Media

Monique’s Social Media High T’s

• High Trust: Building relationships

• High Transparency: authentic, genuine, humble

• High Touch: # touchpoints / year

• High Traction: more eyeballs!


Click thru rates via

social networks outperform links

shared in emails and

blogs

via socialtwist

Trust

High Trust


• 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.

-Via NOP WorldGreat article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia

This just in from moms…


68% don't mind having brands contact them through social media if they feel the content is relevant to them.

72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)


Social Media

• Transparency leads to credibility

• No hidden agendas

• Be Authentic

• Be Humble

• Be Yourself

• Controlling vs. *influencing*

High Transparency

Image Source: EverydayTenacity.com


Social Media

Radical Strategic Visibility


Fresh ContentBlogging Helps SEO


More Website Traffic

Who Should Blog?SEO/Webmaster Guy

The Physician

The Intern

Your Child

The Office ManagerYour Ex

Hired Writer

The Pizza Guy

The Receptionist

Elements of a good blog post

Source: La Jolla Cosmetic Surgery Centre Blog

Compelling Headline

Optimized with links and key words

Short & Sweet (350 words max)

Simple writingTells a Story “Someone Like Me”


Social Media

31% of mobile users have a smartphone now

43% of mobile users will have one by 2015. That’s 101 million people.

183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal

Mobile & Gamification of Culture


Social Media

QR CodesEffective gateways to:• Information• Data Exchange• Global CommerceSend them to relevant:• Videos• Photos• Website• “LIKE” on

Facebook, etc.• Biz Card Contact

info

• Store secure patient data for emergency responders

• Rx. Instructions • How To videos• Order meals - hospitals


Social Media


Social Media

• Make it fit your brand• Ask for the LIKE• Use free resources

such as WildfireApp Show them where else you are – other places to engage

• Poll, contest, activity

FB Landing Tabs

Pet PeevesIt’s called FACEbook

for a reason

Better

An empty section is

not engaging

vs.


E-Blast& “Like”

Campaign


Landing Tab

New “Recommend” feature


Reveal

Tabs, Apps, Widgets


Social Media

Check Your Hidden Posts

Add Your eBlast sign up form

Add Your eBlast archive

Photos in logical albums *(and add fresh content frequently)

Upload videos

Point to other social platforms

Contest entry

Seminars & other events


Social Media

• 932 impressions

• 1.29% feedback

• Get in the

conversation in

real (or semi-real)

time

Ask Questions


Facebook Ads to promote

Contests


Polls


Post You Want to See


Posts You Want to See


You can:

Posts You Don’t Want to See

Facebook.com/security

• Don’t delete (unless they are really belligerent)

• Invite them to talk offiline

Volume Of Facebook Sharing By Day

But… do what works best for you – whatever will give you the best chance of consistency (success)

The New FB Ticker• Business Page

updates will not appear here…

• BUT Sponsored Stories are eligible to be displayed

• Notice the Hover/Pop-Out Feature


EdgeRank


The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph.

…

Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.


Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)

Coming by the end of 2011 for business

Shutting down non-user profiles until the feature becomes available

Full Google experience (integration of all products)

Google+


Google+ and Search


Google Places Reviews


Final ThoughtsSocial media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.

“When a brand does its job right, it creates an emotional connection.” - Brian Solis

It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.

“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor

Your Social Media Rx• Cannot “set it and forget it” – social

media is engaging with people – not messaging at people

• Content is King – commit to 10 minutes a day on creating content. Type it, dictate it or do an audible post at audioboo.fm

• An apple a day… you need to be posting every day (or 5/7)

• Keep it professional – NY Times Front Page Rule

• Social Media is not a quick fix. Don’t give up – it takes time to build communities!

Let’s Connect!


LIKE us on Facebook…Facebook.com/CosmeticSocialMedia

Post on our wall one takeaway from today’s course

Email: [email protected] Free: 877-401-5485


Resources

Using Social Media to Grow Your Aesthetic Practice

Business

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