The Advantages of Advertising with Google

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The Advantages of Advertising with Google Bayshore Solutions Ashley Macaluso

description

It is critical to choose the right platform for your online advertising based on campaign goals. Bayshore Solutions reviews Search & Display ads as well as how to remarket advertising through Google. Find out ways to reach the right target audience for your company through online advertising.

Transcript of The Advantages of Advertising with Google

Page 1: The Advantages of Advertising with Google

The Advantages of Advertising with Google

Bayshore Solutions

Ashley Macaluso

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Online advertising isn’t a one-size-fits-all deal.

It’s critical to choose the right platform for your online advertising based on campaign goals. In this presentation we’ll review Search and Display ads, as well as Remarketing Campaigns. We’ll walk through a few scenarios and discuss the pros and cons of each in different situations.

Advantages of Online Advertising

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Ad Variations

Search Network Ads Display Network Ads

Remarketing

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Ad Variations

Search Network Ads

Display Network Ads Remarketing

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Ad Variations

Search Network Ads

Display Network Ads

Remarketing

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Basic AdWords Features

Within AdWords you can target specific geographic areas

Key AdWords Metrics

Images from Google

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