Search Advertising with Google Adwords
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Transcript of Search Advertising with Google Adwords
Welcome to the Get Web Smart Seminar
Search Advertising with Google AdWords
Introductions
My Name is… Kelsi Guidry, founder of MyWants and MediaWants.
Personal & Business Services Media & Marketing Services
Find Out More About My Companies at MyWantsInc.com | MediaWants.com
What is it? How Do I use It?
- Google Search Facts- Basic Concepts- Setting a Budget- Settings
- Campaigns- Ad Groups- Keywords- Ad Text
Google Search Facts• About 12.9 Billion Monthly
searches
• Position 1 gets 33% of traffic
• 6% traffic or 774M Click on ads
• Older Females tend to click on Ads more
Basic Concepts
• Keywords• CPC (Cost Per Click)• Auction• Quality Score• Rank• Search Results
Setting a Budget• Create a Budget
• Split into Daily Budget
• Typical Budget Maintenance Fees– $80 + 15%
• CPC based on second bidder amount
Campaign & Settings• Give a campaign name• Search & display only• Off partner networks • All devices• Location and Geo
Targeting• Language• Daily budget
– Said to be best at $10/day
• Manual budget• Time scheduling
Creating and Maintaining Ad Groups
• 1 to 100’s of Ad Groups
• 1 Ad Group per product is best
• Default Max CPC should be $0.01
• Max CPC within keywords, $1.00 Ex
Keywords and AdText
• Keywords based on single product ad group
• 50 max keywords• Run 2 Ad, split testing
– Always trying to beat best ad
• Keyword in heading, description and display url
• Benefit, call to action in description, phone #
Google AdWords Conclusion
• Great tool to reach target audience
• Customers actively searching for related content
• Any budget range• ONLY pay when ad clicked
• Any Questions?
The End!Keep in Touch!
Kelsi Guidry
www.LetsGetWebSmart.com
Feel free to connect with me on LinkedInLinkedin.com/in/kelsiguidry/