The ability to service your customer is even more important than supplying them with the latest technology. More services means more customer loyalty, more profitability, more…well we’re getting a little ahead of ourselves. Here’s a closer look at seven reasons why services can enhance your solution provider business.

7 Ways That Services Enhance Your Business

1. Customers Are More Loyal

Most businesses don’t want to deal with multiple IT providers. They want one company they can trust, can grow with and that can handle anything that comes up. Providing services to complement technology is a surefire way to gain more traction.

If you’re not providing services to your clients, you’re leaving money on the table. It’s that simple. Most small businesses don’t have the internal staff or expertise to implement, manage or support all their IT, and they’re willing to pay someone to do so. And if you think it adds to your top line…

2. Revenue Potential Increases

...you should see what it does to your bottom line. Services typically provide much higher margin than technology sales, allowing you to be more profitable and grow your business more quickly.

3. Profit Margins are Enhanced

If you’re not going to provide services to your customers, somebody is. And you can bet that other company is going to do everything it can to take as much business as it can. The more services you can offer, the better chance you have to keep your competitors away.

4. Competitors Kept More at Bay

Adding a services component to your business — even if you’re not performing the services yourself — can make you appear more important in the eyes of your customers. No longer will they view you as a technology supplier, but as a true solutions provider.

5. Make You Look a Lot Bigger

If you’re offering services, you’re ensuring everything is performing correctly in your customer’s IT infrastructure. Good solution providers fix problems before the customer even knows something was wrong in the first place. That proactive approach showcases your value to customers and lets them know they can trust you.

6. You’re Proactive, Not Reactive

Many small businesses think they can resolve IT issues internally, but in some cases their attempts to fix things only makes things worse because they don’t have the expertise or the resources to adequately handle the problem. Selling services to your customers demonstrates that you’re the experts that can resolve any issue that comes along.

7. Reinforce Expertise