The ABCs of Inbound Marketing."
#Inbound101!
2 Experts, 2 Opinions: !
Aaron Ross Author of Predictable
Revenue @motoceo
Mark Roberge VP Sales & Services at
HubSpot @markroberge
#Inbound101!
Housekeeping notes:!!!1. The recording and slides will be available shortly after the webinar!!2. Interact with us Twitter: #Inbound101
Who This Is For:!!!1. Anyone who is doing “inbound” marketing, but not getting results!!2. Newbies
View the full webinar here:!!!
#Inbound101!
WHAT IS INBOUND MARKETING?
The Marketing Playbook is BROKEN!
#Inbound101!
. . The Marketing Playbook is BROKEN!
#Inbound101!
#Inbound101!
Inbound Marketing Methodology!
#Inbound101!
Opinion 1:"Aaron Ross!
#Inbound101!
!Just do something -
it’s okay !to start small! !
#Inbound101!
A proven, SIMPLE way to ensure you:!
!1. Clarify your messaging!2. Build your audience!3. Generate leads & revenue!4. Create reusable content!
#Inbound101!
STEP 1: PICK A DATE!
#Inbound101!
…And Host a Live Event! !
#Inbound101!
Why Live Events?!
#Inbound101!
SET YOUR EVENT GOALS
• Branding!• Lead Generation!• Customers!
#Inbound101!
#Inbound101!
STEP 2: TELL PEOPLE ABOUT!
YOUR EVENT!
#Inbound101!
Create Your Event Page!
#Inbound101!
Choose Promotional Channels
#Inbound101!#inbound101
It Doesn’t Matter How – Just Tell People
#Inbound101!
STEP 3: HOLD THE EVENT !
(NO EXCUSES)!
#Inbound101!
Don’t Chicken Out!
#Inbound101!
Tell Your Audience What to Do Next!
#Inbound101!
Remember, You Will:!
!1. Clarify your messaging!2. Build your audience!3. Generate leads & revenue!4. Create reusable content!
#Inbound101!
Opinion 2:"Mark Roberge!
#Inbound101!
Create a Content Machine !
#Inbound101!
GET THE MOST OUT OF YOUR CONTENT!
#Inbound101!
Create Your Content Engine !
#Inbound101!
Create Your Content Calendar!
1!
Ebook w/ LP / Month!
#Inbound101!
4!
Blog Posts / Month!
1!
Ebook w/ LP / Month!
Create Your Content Calendar"
#Inbound101!
4!
Blog Posts / Month!
FB Posts / Month!
8!
1!
Ebook w/ LP / Month!
Create Your Content Calendar"
#Inbound101!
4
Blog Posts / Month
FB Posts / Month
8
Tweets / month
16
1
Ebook w/ LP / Month
Create Your Content Calendar"
#Inbound101!
Example 1:Repurpose webinar content into blog posts and tweets.!
#Inbound101!
Example 2:Repurpose survey results into blog posts and tweets.!
#Inbound101!
PART 3: DO IT AGAIN…BUT
BETTER!
#Inbound101!#Inbound101!
Learn From Your Results!
#Inbound101!
Find Out What Hit the Mark And What May Have Fallen Short!
#Inbound101!
#Inbound101!
Where Are Your Leads Coming From?!
#Inbound101!
TIPS & TRICKS!
#Inbound101!#Inbound101!
Don’t Plan. Do.!
#Inbound101!
It’s Your Event !You Can Change it if You Want to !
#Inbound101!
Answer FAQs for Easy to Write Content!
#Inbound101!
www.PredictableRevenue.com/inbound"
JOIN US AUGUST 19-‐22, 2013 FOR THE LARGEST GATHERING OF INBOUND MARKETERS WWW.INBOUND.COM
JOIN US AUGUST 19-22, 2013 FOR THE LARGEST GATHERING OF INBOUND MARKETERS!