The 7 Summits Climb for Alzheimer’s: Memories are Everything UK/NPR/2012/0205f March 2012 441512...
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Transcript of The 7 Summits Climb for Alzheimer’s: Memories are Everything UK/NPR/2012/0205f March 2012 441512...
The 7 Summits Climb for Alzheimer’s:Memories are Everything
UK/NPR/2012/0205fMarch 2012441512CA/Comms/Non/0012
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Nine Years
UK/NPR/2012/0205fMarch 2012441512CA/Comms/Non/0012
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Alan’s Motivation
UK/NPR/2012/0205fMarch 2012441512CA/Comms/Non/0012
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The 7 Summits
Aconcagua 22,841’Argentina
Denali 20,320’Alaska
Elbrus 18,481’Russia
Kilimanjaro 19,563’ Africa
Vinson 16,066’Antarctica
Carstensz Pyramid 16,023’
New Guinea
Everest 29,035’ Nepal/TibetNorth America
South America
Antarctica
Africa
EuropeAsia
Oceania
Mt. Kosciuszko 7,310’
Australia
101,881 vertical feet climbed
to spread the message of hope, need and urgency for Alzheimer’sUK/NPR/2012/0205fMarch 2012441512CA/Comms/Non/0012
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Climb4AD.com Twitter
Facebook Alan Arnette Blog
1,136,000 visits during campaign
Visitors from 176 countries3,000 Twitter followersMore than 30 million
reached
The Conversation
The 7 Summits messages encouraged people to take action
The Alzheimer’s Immunotherapy Program of Janssen Alzheimer Immunotherapy and Pfizer Inc. funded all of Alan’s
climbs and will continue to fund his campaign efforts. All money Alan raises from donations goes directly to the
organizations he has selected:
UK/NPR/2012/0205fMarch 2012441512CA/Comms/Non/0012
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Mt. Vinson – Antarctica
Dedicated to Early Onset
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Aconcagua, Argentina – South America
Dedicated to Caregivers
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Denali, Alaska
Dedicated to Researchers
UK/NPR/2012/0205fMarch 2012441512CA/Comms/Non/0012
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Mt. Elbrus, Russia
Five Friends, Five Points
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Mt. Kilimanjaro, Tanzania
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Dedicated to World Alzheimer’s Month
UK/NPR/2012/0205fMarch 2012441512CA/Comms/Non/0012
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Carstensz Pyramid, New Guinea
Dedicated to Dads
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Mt. Kosciuszko, Australia
Hope, Need, Urgency
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Mt. Everest, Nepal
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Dedicated to Moms
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Mt. Everest, Nepal
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Climb On!
UK/NPR/2012/0205fMarch 2012441512CA/Comms/Non/0012