HELLO PUBLIC BROADCASTERS

Innovate or Die(Harsh, I know - but Ernie said it first!)

This is one of 114,513,534,234,523 ideas• We can experiment with networked reporting,

new editorial structures, storytelling tools, participatory journalism and partnerships between professional and amateurs.

Why Experiment?

Rule of the Internet: It is cheaper and easier to try something than it is to debate about whether or not to try something.

Stems from Agile and Iterative development.

Why CollaborateContent is King and is the most important.

Collaboration is Queen and is the most powerful.

Foundation for Collaboration

• Trust – work with folks you can trust.

• Never forced: In the interest of all parties.

• “Buy in” with decision makers.

• Key liaison – somebody from every party who is tasked to the project.

• Commitment of time/resources and/or money from both parties. It does not need to be all three.

• The story/project. That must be at heart of it all.

Community Funded Reporting

The act of distributing the cost of hiring a reporter across many different people.

You can steal this idea.

No joke..... There are several ways to steal this idea. Ask me how.

What does it look like?

...inspiration for Spot.Us

• Kiva.org - Raises $1 million in loans every 10 days.

• DonorsChoose - Raised $8 million last year for teachers.

• SocialActions searches 19 different micro-philanthropy sites.

Micro-philanthropy isn’t New

The Theory of Donating•People donate to NPR all the time.

How is so what’s the big deal?

Throwing money over a wall

vs......

Transparency and Control

Connects buyers and sellers in an open market.

Everyone can EASILY participate.

Addictive and empowering service.

Personal connection to donation.

Transparent about money.

Viewed as a public good.

Tap into wealth of networks.

Gives a new sense of power.

KEYS TO SUCCESSCraigslist, eBay, AmazonMicropayment sites

Donating is Social

Every pitch is a campaign.

NPR Has a Community

Unleash the Kraken of your audience

Let them have fun in donating.

This is a form of DIALOGUE

AND NPR!?!Calling out KALW as..... AWESOME!

Not that Hard to PictureImagine this page filled with NPR pitches

from across the country.

What does this represent?• A new transparency and collaboration in journalism.

I’m here to see how far the rabbit hole goes and report back to the larger journalism

community.

What I used to say....

The Water is Fine....

Training wheels are coming off soon.http://s%ay.Spot.Ushttp://la.Spot.Us (WITH USC)http://???.Spot.Ushttp://???.Spot.Us

Looking for content partners in locations around the country.

On a New Site