The $50,000 Marketing

Formula

from

Kathleen Gage

Elements

•An audience, group and/or market to buy

•Something to sell

•Hosts/affiliates

•Marketing material

•High content presentation

•Infrastructure

•Strong organizational skills •You

•Project manager

•VA

Benefits to you

•Exposure to new markets

•Increased revenues

•Positioned credibility

Benefits to host

•High value for their customers/market

•Revenues

•List building

•Borrowed credibility

#1 Rule

Give the best of you regardless of whether or not audience buys. When you come from service first, the money follows.

What to sell •Webinar

•Teleseminar

•Live event

•Membership programs

•Consulting services

•Virtually any type of information product

Finding hosts

•Current friends/colleagues

•Social networks

•Blogs

•Conferences/Live events

•Current list of affiliates

•Referrals/introductions

Process

•Top 10

•Add to notes Key Information page

•Email or call

•Update Key Information Page

•Send marketing material to partners

Invitation Letter

A couple of months ago I started a new program on how to create profitable membership programs. It's been a big hit. Extremely high response, people love it and very few cancellations. The 3 out of nearly 200 people who cancelled had interesting reasons (oh you mean I have to work at this? LOL) Anyway, I am now expanding the market reach on this but want to do it very strategically and with special friends and colleagues. Thus, the reason I am writing you. Would love to share more detail on it and what I have in mind. In essence, you would host me on a webinar, I dazzle your folks, introduce my program and you get 50%. The program is currently selling for $297 and I am thinking of increasing in the near future. But likely would keep it at that price point for this next go around on promotions. Here is a peak at the free webinar page that leads into the presentation. Let me know and I will send more info. http://www.kathleengagetrains.com/fixed-term BTW, the conversion rate on the opt in page was nearly 70% for the last webinar. In success Kathleen

Key information

Schedule overview New additions in RED - Change to Black once added to Kathleen’s calendar BLUE - Needs Action GREEN - All is good to go.

Kathleen’s Scheduled Events

Wednesday, Sept 14th

Sales page link sent, GTW set up, Marketing sent

Access details sent

I will give her the affiliate link the morning of. She has all other items she needs from project manager

2pm PT (3 hours) Membership Webinar

Name of partner

Thursday, September 15th 9am PT (15 minutes) Pre-webinar call with Name of partner She will call you

Thursday, September 15th 11am PT (15 minutes) Pre-webinar call with Name of partner

Call her at 111-111-1111

Thursday, September 15th Waiting for final confirmation 11:30am PT (15 minutes) Pre-webinar call with Name of partner

Landing Pages Needed

1. Opt in http://www.kathleengagetrains.com/fixed-term

2. Video Page

3. Sales page http://www.streetsmartsmarketing.com/Membershipprogram.htm

Marketing

•Provide your host with all marketing material

•Tweets

•Calendar posting information

•Media release

•Articles

•Blog postings

•Email messages

Facebook Update:

Membership programs are the latest craze. It's likely you have considered starting a one, but may not know where to begin. One person who does is Kathleen Gage. I am thrilled to be hosting a special event with Kathleen. In this content-packed webinar Kathleen will reveal her top money-making membership program secrets. If you are serious about making money on the internet... you WILL want to attend this event. FREE Webinar - Secrets of Money-Making Membership Programs. Invest one minute right now to get the details and register YOUR UNIQUE URL

Event Posting

FREE High-Content Webinar Training - Money-Making Membership Programs Secrets of Money-Making Membership Programs with Kathleen Gage. Hosted by YOUR NAME. Kathleen Gage reveals her top money-making membership program secrets AND Applicable Advice on: •Starting your own membership program •Why most people fail at this •The #1 step you must take to make this successful •How to market your membership program •How to put your program on autopilot If you are serious about making money on the internet... you WILL want to attend this event. YOUR UNIQUE URL Invest one minute right now to get the details and register.

Tweets

Serious about making money on the internet? You WILL want to attend this Free webinar on DATE. YOUR UNIQUE URL

FREE High-Content Webinar Training - Money-Making Membership Programs YOUR UNIQUE URL

Learn Kathleen Gage's #1 secret to get your membership program off the ground... YOUR UNIQUE URL

Interested in Membership Programs? Learn 3 ways to have members enroll immediately... YOUR UNIQUE URL

What is the #1 step you must take to make your membership program a success? Listen in to find out. YOUR UNIQUE URL

The offer

•Let audience know you will be making an offer

•Let them know your host is your affiliate

•Show benefit in what the program does for them

•Reverse sale

•Over deliver

•Incredibly high value

1st 20 sign ups receive the VIP Club ($324)

1st 20 Sign ups receive VIP Club ($324 Value ) 1st 20 Sign ups receive __________ ($295 Value)

Short Term High Profits Program - $297 VIP Club (1st 40 members) 327 High value bonus 297 Full Value $747

Your price is only $297

Super Bonus!

Live Bonus Webinar September 14, 2011 - 9 a.m. PDT

Advanced Marketing Training plus Q&A

Learn one of the most effective marketing strategies you can

implement to get lots of members FAST!

Find out how I added over $50,000 to my bottom line in less than 3 months

Short Term High Profits Program - $297 VIP Club (1st 40 members) 327 Super bonus 297 $50,000 Webinar Training 97 Full Value $844

Your price is only $297

Challenges

•Inexperienced affiliates •Affiliates who don’t follow through •Tech problems before, during and after •Not being clear on what your offer is •Unrealistic expectations by the buyer •Temptation to get discouraged

Remember your why!