The 2011 BAYVIEW MACKINAC RACE

• Sponsor opportunites• Experience the excitement!• Build your business• Build your brand• Sailing for business success…

• Bayview Yacht Club Founded 1915

• Premier Sailing Club – world renown

• International Race Fans -- 4.4 million web page views during race days in 2010

• Spectators Detroit, Windsor, Sarnia, Port Huron, Mackinac Island

• Sponsor a part of a Magic Michigan Summer

• BYC Mackinac Race Founded in 1925

• 87th Sailing of the Port Huron to Mackinac

Race Overview

• Bayview sponsors earned great media coverage in 2010!

•Pure Michigan only event sponsored in 2010 was the Bayview Mackinac Race!

•Sponsorship options for regattas will last all summer long – not just one event!

• Expand target audiences with women, junior sailors, customers.

• Leverage excitement of sailing, outdoor events with Bayview alliance.

• News conferences, media receptions and branding opportunities.

Race Overview

July 23, 2011 marks the 87th sailing of the prestigious Bayview Mackinac Race. Known as the “Great Race on the Great Lakes,” the race has become one of the most highly publicized sailing events in the nation.

With a format that caters to elite yachtsmen, the casual boater and families and summer sports lovers, the race has grown to become the world’s largest freshwater sporting event. Some 250 sailboats and over 2500 sailors participate annually in the event.

Hosted by Bayview Yacht Club (BYC), the race attracts competitors and spectators from coast to coast. Thousands of family members and spectators follow the race up Lake Huron to scenic Mackinac Island.

Race Overview

Mackinac Island plays host to one of the biggest summer celebrations in Michigan as finishers meet their families along the Straits of Mackinac in front of the Mission Point Resort.

A Summer-Long sponsorship! The City of Port Huron prepares a week’s schedule that includes parades, special events, private V.I.P. parties, the colorful arrival of the sail boats, Boat Night and the Saturday morning send off.

Your Company can generate business and brand awareness with this unique linkage to Bayview and our print and social media support. We have a detailed demographics package available for your review!

Race Overview

Sponsor Benefits

Reach new customers with displays at Bayview Yacht Club, Port Huron and Mackinac Island - - More than 200,000 people Link with Bayview web site, social media 4.4 million page views in just 3 days in 2010Create new business and re-engage current customers

Sponsor Benefits

Earned media throughout the state with massive Radio, TV, Newspaper and on-line coverage. Paid advertising on Metro Detroit and other media Consumer interaction areas at BYC, Port Huron and Mackinac Island

Demographics

92% of race participants hold a college degree 41% have ownership in a business 58% own or lease 1 or 2 vehicles and 42% own or lease 3 or more vehicles 62% have incomes over $100,000 annually 85% have a net worth over $100,000 92% own one or more homes/cottages 70% would buy a sponsor’s product/services

Demographics

Earned Media placements totaled more than 20 million impressions and coverage extended coast-to-coast and internationally 4.4 million web page views in just three days! Race participants are drawn from 20 states and multiple countries. Huge participation from Michigan with sailors participating from 25 counties

Sponsor Benefits

BYC courtesy membership ( 1 year)

On-water team building sailing event for 25 participants

Banner display opportunity at all BYC events

International media coverage including: Detroit News, Hour Magazine, Windsor Star,

D-Business Magazine, Detroit Free Press, Sailing Magazine, Port Huron Times-Herald

and WPHM Radio, Sarnia News, Blue Magazine, WJR, Grosse Pointe News, WDIV-TV,

WXYZ-TV, WJBK-TV, WXMI-TV, WZZM-TV, WWJ-TV, Macomb Daily, Chicago Tribune,

Associated Press, and more

Your Company logo inclusion in hundreds of mailings and promotional pieces the BYC

distributes each year prior to the race

$125,000 sponsorship includes:

Sponsor Benefits

Extensive exposure on the BYC website including logo display, banner ads, hyperlinks to

preferred websites, sponsor messages, etc. (4.4 million page views in July alone)

VIP spaces on Race Committee boats

Opportunity to work with the BYC to develop and partner in effective community outreach

programs

Opportunity for an executive from your company to present remarks at Mackinac Island

party and BYC Mackinac Awards Party at Bayview Yacht Club

Guest Invitations to all Club public events

Editorial opportunities in Burgee

$125,000 sponsorship includes:

Sponsor Benefits

6 spectator on-water viewing spots for start of Mackinac Race

Exposure during race week with space allocation for sponsor tent in Port Huron for the Mackinac Race

Optional Items: (at additional investment)

Logo on Mackinac start and finish line, pennants on all participant boats, class

flags on all participant boats, bow stickers for Mackinac and Women’s Race, BYC

local racing marks

2 guest VIP room packages on Mackinac Island at Mission Point Resort

$125,000 sponsorship includes:

Sponsor Benefits

Guest Invitations to all Club public events

Sponsor name on all event race-related print materials

Collateral materials in skipper’s bags

1 full page b/w ad in BYC Burgee Magazine

4 tickets to BYC Summer Party

Editorial opportunities in Burgee Name mention on all press releases

$45,000 sponsorship includes:

Sponsor Benefits

Exposure during race week with signage for sponsor in Port Huron for the Mackinac Race

Invitation for 4 people to attend the Mackinac Awards Party

Exposure at Mackinac Media Luncheon at BYC and PHYC

Presenting sponsor of Mackinac Race along with many other events at Bayview Yacht Club including: Women’s Invitational, Thursday Night Series, Long Distance Race and Adult Sailing Classes

Signage and Banner display opportunities at all BYC events

International media coverage including: Detroit News, Hour Magazine, Windsor Star, D-Business Magazine, Detroit Free Press, Sailing Magazine, Port Huron Times-Herald and WPHM Radio, Sarnia News, Blue Magazine, WJR, Grosse Pointe News, WDIV-TV, WXYZ-TV, WJBK-TV, WXMI-TV, WZZM-TV, WWJ-TV Macomb Daily, Chicago Tribune, Associated Press, and more.

$45,000 sponsorship includes:

Sponsor Benefits

Name and/or logo inclusion in hundreds of mailings and promotional pieces the BYC distributes each year prior to the race

Extensive exposure on the BYC website including logo display, banner ads, hyperlinks to preferred websites, sponsor messages, etc. (multi-million page views expected in July)

VIP spaces on boats for Mackinac race start

Opportunity to work with the BYC to develop and partner in effective community outreach programs

Opportunity for an executive from your company to present remarks at Mackinac Island party and BYC Mackinac Awards Party at Bayview Yacht Club

$45,000 sponsorship includes:

Sponsor Benefits

Invitations to attend the Mackinac Awards Party on Mackinac Island

Exposure at Mackinac Press luncheon -- Bayview Yacht Club and Port Huron

Exposure at/during Mackinac Race Week activities in Port Huron

Editorial opportunities in Burgee Magazine (all editions)

Invitation for 4 people to attend the Mackinac Awards Banquet in Detroit

$20,000 sponsorship includes:

Sponsor Benefits

Guest invitations to all Bayview Regatta related events

Sponsor named on Mackinac Race event print materials

Logo, artwork, links, on event websites

Collateral materials in event skipper’s bags

1 full-page black and white ad in Burgee Magazine other than race program

Banner display opportunities at BYC events

$20,000 sponsorship includes:

Sponsor Benefits

Invitations to attend the Mackinac Awards Party on Mackinac Island

Exposure at Mackinac Press luncheon -- Bayview Yacht Club and Port Huron

Exposure at/during Mackinac Race Week activities in Port Huron

4 spectator on-water viewing spots for start of Mackinac Race

Signage and Banner display opportunities at all BYC events

4 tickets to BYC Summer Party

Editorial opportunities in Burgee Magazine (all editions)

Invitation for 2 people to attend the Mackinac Awards Banquet in Detroit

$20,000 sponsorship includes:

Sponsor Benefits

Lock-in multi-year deal at fixed rate Two or Three year package.

Expand sponsorship to cover NOOD National OffShore One Design and other major regattas held at Bayview. Good opportunity to expand brand with sailors from around the country, around the world.

GPS tracking option to promote your company and web site during Mackinac Race $80,000 additional investment

Promotional displays that comply with MLCC (next page)

Sponsorship options for consideration

Sponsor Benefits

Start or Finish buoys $2,500 each (two at each line)

Race hats $15,000 estimate based on quantity and quality.

Bow or Sail Stickers $5,000 (placed on each racing boat)

Class Flags $5,000

Course Trophy $15,000

T-Shirts $5,000 (plus depending on quantity and quality)

Video display monitors at Port Huron and Mackinac $3,500

Skipper Bags with logo $3,000

Sponsorship additional options for consideration

Sponsor Benefits

Experience the excitement of the longest continuous sailing race in the Great Lakes!

Experience the pagentry of flags, banners and world class boats.

PURE MICHIGAN chose to sponsor only ONE event in 2010: The Bayview Mackinac Race.

Discover the pure magic of this grand tradition as a business development and brand building tool and join us for the magic of a Michigan summer.

Sponsorship additional options for consideration

2011Sponsorship schedule Mackinac Race (sampling):

March - Sponsors Reception at BYC

May - Media Registrations for BYC 2010 coverage

June - 2011 News Conferences at BYC and in Port Huron Detroit Sports Broadcasters Participation

June - Hummer Party – Detroit

Calendar of Events

2011 schedule Mackinac Race (sampling):

July - Race Registration at BYC International Parade - Port Huron, Michigan

July - Family Night on the Black River - Port Huron, Michigan

July - Race Registration Boat Night on the Black River - Port Huron, Michigan

July 23th - Race Day – 2011 Bayview Mackinac Race

July 26th - Race Conclusion and Mackinac Awards Party Events on Mackinac Island

Mackinac Island is SOLD OUT for the Race Weekend and through Wednesday!

Calendar of Events