The 12 Most Deadly Advertising Mistakes
9
Click here to load reader
-
Upload
brad-johnson -
Category
Documents
-
view
215 -
download
1
description
The Twelve Most Deadly Advertising Mistakes will help keep you from going broke and will dramatically help increase your ad response rates.
Transcript of The 12 Most Deadly Advertising Mistakes
The 12 Most DeadlyAdvertising Mistakes
Most People Make AndHow You Can Avoid
Them Right Now by
Rodney Mortillaro
wwwFiveStarCopyCom
Please distribute this report FREELY
The Twelve Most Deadly Advertising Mistakes will help keep you from goingbroke and will dramatically help increase your ad response rates
You may distribute this report freely as-is and without editing as long as youinclude my information as the author and with my links intact
It is my gift to you
Entire contents copy ASII MMXII All Rights Reserved
wwwFiveStarCopyCom
If yoursquore a business owner marketer or entrepreneur that thinks their advertising could do better then this specialreport is just for you Thatrsquos because the main purpose ofall advertising is to gain and keep customers and to makesales So take time to study these 12 most deadlyadvertising mistakes and start improving your bottomline right now And donrsquot even think about running an admailing a sales letter or uploading a website until youcheck it against this list of deadly mistakes
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 1 Failing to engage in advertising thatrsquos held accountable About 90 of all ads are the ldquoimagerdquo or ldquoinstitutionalrdquotype That means they donrsquot pay their own way So if your advertising doesnrsquotproduce sales or results that can be measured then itrsquos awaste of money
Deadly Mistake 2 Failing to offer your prospects aunique benefit that will attract them to you and not yourcompetition Because once you define whatrsquos uniqueabout your business or service yoursquoll take business fromyour competitors rdquo You get fresh hot pizza delivered toyour door in 30 minutes or less or its free rdquo is the uniquebenefit that put Dominorsquos on the map overnight
Deadly Mistake 3 Failing to use powerful headlinesthat grab your prospects by the eyeballs so they will readyour message If your headline doesnrsquot get yourprospectrsquos attention hersquoll turn the page surf away ortune it out Herersquos a so-what Irsquove heard it all before headline ldquoHow To Lose Weight rdquo Herersquos one that grabsyou by the eyeballs ldquoThe Amazing Diet Secrets Of ADesperate Housewiferdquo
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 4 Failing to tell your prospect whatrsquosin it for them Instead you focus on your business andwhat yoursquore selling
Deadly Mistake 5 Failing to talk to your prospects in aconversational tone Whether your ad is online in print oron the air your copy should read or sound like everydayconversation After all people like doing business withpeople and not faceless corporations
Deadly Mistake 6 Failing to address your prospectsfrustrations and problems Most people have some sort ofdiscomfort And if you let your prospects know that youhave the answer to relieve their discomfort then you willhave a powerful ad that will cause them to take action
Deadly Mistake 7 Failing to inject your advertisingwith passion In reality most ads are too boring tomotivate anyone to do anything So if yoursquore not excitedabout what your selling then you are destined to failPassion is an element that lsquos missing in most peopleslives So use passion as a secret weapon to get yourprospects to take action
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 8 Failing to inject your ads withcompelling benefits The only reason yoursquore in businessis to provide people with a product or service withbenefits that they canrsquot find elsewhere So if you fail toanswer a question or concern yoursquove lost the sale
Deadly Mistake 9 Failing to infuse your ads withspecific numbers details and results Being specific letsyour prospect know that your product beats thecompetition hands down Thatrsquos because specifics selland generalities donrsquot Herersquos an example of a greatspecific sales message ldquo 4 out 5 dentists recommendCrestrdquo
Deadly Mistake 10 Failing to offer your prospect acompelling reason to respond to your offer right now
That means in every ad or marketing piece you create youmust always give the prospect a reason to act now Herersquosan example ldquoIf yoursquore serious about getting rid of youracne forever then pick up the phone right now and call800-000-000
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Then ask for Mary at extension 7 Shersquoll rush out yourfree sample of AcneShield in a unmarked package rightaway without cost or obligation And the shipping is onus But you must act now since this offer will bewithdrawn when our limited supply of free samples runsout Itrsquos first come first served So call now so you donrsquotmiss out on this incredible offer ldquo
Deadly Mistake 11 Failing to view your advertisingsales and marketing as a team of money making toolsMarketing is what guides your advertising andadvertising is what runs marketing And there are no salesfor anyone without advertising Whether your ads areword of mouth full page ads websites or TV spots theyshould complement your over-all marketing plan Thatrsquosbecause no matter how good your telemarketers or salespeople are theyrsquoll go nowhere without a constant supplyof fresh hot leads
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 12 Failing to focus on what yourcredentials can do for your prospect When you talk aboutyourself in your ads and literature focus on yourself interms of what your prospect gets from you Thatrsquosbecause your prospect continually wants to know whatrsquosin it for him For instance your prospect doesnrsquot care howmany degrees you have or how long yoursquove been inbusiness But he specifically wants to know what yourdegrees and experience have done for others like himThen he can lay his suspicions about you to rest
I hope yoursquove found this report helpful If yoursquore marketing efforts need higher response and conversion rates or if you need to generate more leadsand prospects while lowering your advertising costs then you should hire meto if you want experience a fast increase in sales To discuss your needs call
me at 815-366-7434
Yours For Many Happy Return$
Rodney Mortillaro
Rodney Mortillaro
Direct Response CopywriterConsultant
wwwFiveStarCopyCom
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Please distribute this report FREELY
The Twelve Most Deadly Advertising Mistakes will help keep you from goingbroke and will dramatically help increase your ad response rates
You may distribute this report freely as-is and without editing as long as youinclude my information as the author and with my links intact
It is my gift to you
Entire contents copy ASII MMXII All Rights Reserved
wwwFiveStarCopyCom
If yoursquore a business owner marketer or entrepreneur that thinks their advertising could do better then this specialreport is just for you Thatrsquos because the main purpose ofall advertising is to gain and keep customers and to makesales So take time to study these 12 most deadlyadvertising mistakes and start improving your bottomline right now And donrsquot even think about running an admailing a sales letter or uploading a website until youcheck it against this list of deadly mistakes
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 1 Failing to engage in advertising thatrsquos held accountable About 90 of all ads are the ldquoimagerdquo or ldquoinstitutionalrdquotype That means they donrsquot pay their own way So if your advertising doesnrsquotproduce sales or results that can be measured then itrsquos awaste of money
Deadly Mistake 2 Failing to offer your prospects aunique benefit that will attract them to you and not yourcompetition Because once you define whatrsquos uniqueabout your business or service yoursquoll take business fromyour competitors rdquo You get fresh hot pizza delivered toyour door in 30 minutes or less or its free rdquo is the uniquebenefit that put Dominorsquos on the map overnight
Deadly Mistake 3 Failing to use powerful headlinesthat grab your prospects by the eyeballs so they will readyour message If your headline doesnrsquot get yourprospectrsquos attention hersquoll turn the page surf away ortune it out Herersquos a so-what Irsquove heard it all before headline ldquoHow To Lose Weight rdquo Herersquos one that grabsyou by the eyeballs ldquoThe Amazing Diet Secrets Of ADesperate Housewiferdquo
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 4 Failing to tell your prospect whatrsquosin it for them Instead you focus on your business andwhat yoursquore selling
Deadly Mistake 5 Failing to talk to your prospects in aconversational tone Whether your ad is online in print oron the air your copy should read or sound like everydayconversation After all people like doing business withpeople and not faceless corporations
Deadly Mistake 6 Failing to address your prospectsfrustrations and problems Most people have some sort ofdiscomfort And if you let your prospects know that youhave the answer to relieve their discomfort then you willhave a powerful ad that will cause them to take action
Deadly Mistake 7 Failing to inject your advertisingwith passion In reality most ads are too boring tomotivate anyone to do anything So if yoursquore not excitedabout what your selling then you are destined to failPassion is an element that lsquos missing in most peopleslives So use passion as a secret weapon to get yourprospects to take action
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 8 Failing to inject your ads withcompelling benefits The only reason yoursquore in businessis to provide people with a product or service withbenefits that they canrsquot find elsewhere So if you fail toanswer a question or concern yoursquove lost the sale
Deadly Mistake 9 Failing to infuse your ads withspecific numbers details and results Being specific letsyour prospect know that your product beats thecompetition hands down Thatrsquos because specifics selland generalities donrsquot Herersquos an example of a greatspecific sales message ldquo 4 out 5 dentists recommendCrestrdquo
Deadly Mistake 10 Failing to offer your prospect acompelling reason to respond to your offer right now
That means in every ad or marketing piece you create youmust always give the prospect a reason to act now Herersquosan example ldquoIf yoursquore serious about getting rid of youracne forever then pick up the phone right now and call800-000-000
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Then ask for Mary at extension 7 Shersquoll rush out yourfree sample of AcneShield in a unmarked package rightaway without cost or obligation And the shipping is onus But you must act now since this offer will bewithdrawn when our limited supply of free samples runsout Itrsquos first come first served So call now so you donrsquotmiss out on this incredible offer ldquo
Deadly Mistake 11 Failing to view your advertisingsales and marketing as a team of money making toolsMarketing is what guides your advertising andadvertising is what runs marketing And there are no salesfor anyone without advertising Whether your ads areword of mouth full page ads websites or TV spots theyshould complement your over-all marketing plan Thatrsquosbecause no matter how good your telemarketers or salespeople are theyrsquoll go nowhere without a constant supplyof fresh hot leads
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 12 Failing to focus on what yourcredentials can do for your prospect When you talk aboutyourself in your ads and literature focus on yourself interms of what your prospect gets from you Thatrsquosbecause your prospect continually wants to know whatrsquosin it for him For instance your prospect doesnrsquot care howmany degrees you have or how long yoursquove been inbusiness But he specifically wants to know what yourdegrees and experience have done for others like himThen he can lay his suspicions about you to rest
I hope yoursquove found this report helpful If yoursquore marketing efforts need higher response and conversion rates or if you need to generate more leadsand prospects while lowering your advertising costs then you should hire meto if you want experience a fast increase in sales To discuss your needs call
me at 815-366-7434
Yours For Many Happy Return$
Rodney Mortillaro
Rodney Mortillaro
Direct Response CopywriterConsultant
wwwFiveStarCopyCom
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
If yoursquore a business owner marketer or entrepreneur that thinks their advertising could do better then this specialreport is just for you Thatrsquos because the main purpose ofall advertising is to gain and keep customers and to makesales So take time to study these 12 most deadlyadvertising mistakes and start improving your bottomline right now And donrsquot even think about running an admailing a sales letter or uploading a website until youcheck it against this list of deadly mistakes
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 1 Failing to engage in advertising thatrsquos held accountable About 90 of all ads are the ldquoimagerdquo or ldquoinstitutionalrdquotype That means they donrsquot pay their own way So if your advertising doesnrsquotproduce sales or results that can be measured then itrsquos awaste of money
Deadly Mistake 2 Failing to offer your prospects aunique benefit that will attract them to you and not yourcompetition Because once you define whatrsquos uniqueabout your business or service yoursquoll take business fromyour competitors rdquo You get fresh hot pizza delivered toyour door in 30 minutes or less or its free rdquo is the uniquebenefit that put Dominorsquos on the map overnight
Deadly Mistake 3 Failing to use powerful headlinesthat grab your prospects by the eyeballs so they will readyour message If your headline doesnrsquot get yourprospectrsquos attention hersquoll turn the page surf away ortune it out Herersquos a so-what Irsquove heard it all before headline ldquoHow To Lose Weight rdquo Herersquos one that grabsyou by the eyeballs ldquoThe Amazing Diet Secrets Of ADesperate Housewiferdquo
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 4 Failing to tell your prospect whatrsquosin it for them Instead you focus on your business andwhat yoursquore selling
Deadly Mistake 5 Failing to talk to your prospects in aconversational tone Whether your ad is online in print oron the air your copy should read or sound like everydayconversation After all people like doing business withpeople and not faceless corporations
Deadly Mistake 6 Failing to address your prospectsfrustrations and problems Most people have some sort ofdiscomfort And if you let your prospects know that youhave the answer to relieve their discomfort then you willhave a powerful ad that will cause them to take action
Deadly Mistake 7 Failing to inject your advertisingwith passion In reality most ads are too boring tomotivate anyone to do anything So if yoursquore not excitedabout what your selling then you are destined to failPassion is an element that lsquos missing in most peopleslives So use passion as a secret weapon to get yourprospects to take action
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 8 Failing to inject your ads withcompelling benefits The only reason yoursquore in businessis to provide people with a product or service withbenefits that they canrsquot find elsewhere So if you fail toanswer a question or concern yoursquove lost the sale
Deadly Mistake 9 Failing to infuse your ads withspecific numbers details and results Being specific letsyour prospect know that your product beats thecompetition hands down Thatrsquos because specifics selland generalities donrsquot Herersquos an example of a greatspecific sales message ldquo 4 out 5 dentists recommendCrestrdquo
Deadly Mistake 10 Failing to offer your prospect acompelling reason to respond to your offer right now
That means in every ad or marketing piece you create youmust always give the prospect a reason to act now Herersquosan example ldquoIf yoursquore serious about getting rid of youracne forever then pick up the phone right now and call800-000-000
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Then ask for Mary at extension 7 Shersquoll rush out yourfree sample of AcneShield in a unmarked package rightaway without cost or obligation And the shipping is onus But you must act now since this offer will bewithdrawn when our limited supply of free samples runsout Itrsquos first come first served So call now so you donrsquotmiss out on this incredible offer ldquo
Deadly Mistake 11 Failing to view your advertisingsales and marketing as a team of money making toolsMarketing is what guides your advertising andadvertising is what runs marketing And there are no salesfor anyone without advertising Whether your ads areword of mouth full page ads websites or TV spots theyshould complement your over-all marketing plan Thatrsquosbecause no matter how good your telemarketers or salespeople are theyrsquoll go nowhere without a constant supplyof fresh hot leads
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 12 Failing to focus on what yourcredentials can do for your prospect When you talk aboutyourself in your ads and literature focus on yourself interms of what your prospect gets from you Thatrsquosbecause your prospect continually wants to know whatrsquosin it for him For instance your prospect doesnrsquot care howmany degrees you have or how long yoursquove been inbusiness But he specifically wants to know what yourdegrees and experience have done for others like himThen he can lay his suspicions about you to rest
I hope yoursquove found this report helpful If yoursquore marketing efforts need higher response and conversion rates or if you need to generate more leadsand prospects while lowering your advertising costs then you should hire meto if you want experience a fast increase in sales To discuss your needs call
me at 815-366-7434
Yours For Many Happy Return$
Rodney Mortillaro
Rodney Mortillaro
Direct Response CopywriterConsultant
wwwFiveStarCopyCom
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 1 Failing to engage in advertising thatrsquos held accountable About 90 of all ads are the ldquoimagerdquo or ldquoinstitutionalrdquotype That means they donrsquot pay their own way So if your advertising doesnrsquotproduce sales or results that can be measured then itrsquos awaste of money
Deadly Mistake 2 Failing to offer your prospects aunique benefit that will attract them to you and not yourcompetition Because once you define whatrsquos uniqueabout your business or service yoursquoll take business fromyour competitors rdquo You get fresh hot pizza delivered toyour door in 30 minutes or less or its free rdquo is the uniquebenefit that put Dominorsquos on the map overnight
Deadly Mistake 3 Failing to use powerful headlinesthat grab your prospects by the eyeballs so they will readyour message If your headline doesnrsquot get yourprospectrsquos attention hersquoll turn the page surf away ortune it out Herersquos a so-what Irsquove heard it all before headline ldquoHow To Lose Weight rdquo Herersquos one that grabsyou by the eyeballs ldquoThe Amazing Diet Secrets Of ADesperate Housewiferdquo
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 4 Failing to tell your prospect whatrsquosin it for them Instead you focus on your business andwhat yoursquore selling
Deadly Mistake 5 Failing to talk to your prospects in aconversational tone Whether your ad is online in print oron the air your copy should read or sound like everydayconversation After all people like doing business withpeople and not faceless corporations
Deadly Mistake 6 Failing to address your prospectsfrustrations and problems Most people have some sort ofdiscomfort And if you let your prospects know that youhave the answer to relieve their discomfort then you willhave a powerful ad that will cause them to take action
Deadly Mistake 7 Failing to inject your advertisingwith passion In reality most ads are too boring tomotivate anyone to do anything So if yoursquore not excitedabout what your selling then you are destined to failPassion is an element that lsquos missing in most peopleslives So use passion as a secret weapon to get yourprospects to take action
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 8 Failing to inject your ads withcompelling benefits The only reason yoursquore in businessis to provide people with a product or service withbenefits that they canrsquot find elsewhere So if you fail toanswer a question or concern yoursquove lost the sale
Deadly Mistake 9 Failing to infuse your ads withspecific numbers details and results Being specific letsyour prospect know that your product beats thecompetition hands down Thatrsquos because specifics selland generalities donrsquot Herersquos an example of a greatspecific sales message ldquo 4 out 5 dentists recommendCrestrdquo
Deadly Mistake 10 Failing to offer your prospect acompelling reason to respond to your offer right now
That means in every ad or marketing piece you create youmust always give the prospect a reason to act now Herersquosan example ldquoIf yoursquore serious about getting rid of youracne forever then pick up the phone right now and call800-000-000
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Then ask for Mary at extension 7 Shersquoll rush out yourfree sample of AcneShield in a unmarked package rightaway without cost or obligation And the shipping is onus But you must act now since this offer will bewithdrawn when our limited supply of free samples runsout Itrsquos first come first served So call now so you donrsquotmiss out on this incredible offer ldquo
Deadly Mistake 11 Failing to view your advertisingsales and marketing as a team of money making toolsMarketing is what guides your advertising andadvertising is what runs marketing And there are no salesfor anyone without advertising Whether your ads areword of mouth full page ads websites or TV spots theyshould complement your over-all marketing plan Thatrsquosbecause no matter how good your telemarketers or salespeople are theyrsquoll go nowhere without a constant supplyof fresh hot leads
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 12 Failing to focus on what yourcredentials can do for your prospect When you talk aboutyourself in your ads and literature focus on yourself interms of what your prospect gets from you Thatrsquosbecause your prospect continually wants to know whatrsquosin it for him For instance your prospect doesnrsquot care howmany degrees you have or how long yoursquove been inbusiness But he specifically wants to know what yourdegrees and experience have done for others like himThen he can lay his suspicions about you to rest
I hope yoursquove found this report helpful If yoursquore marketing efforts need higher response and conversion rates or if you need to generate more leadsand prospects while lowering your advertising costs then you should hire meto if you want experience a fast increase in sales To discuss your needs call
me at 815-366-7434
Yours For Many Happy Return$
Rodney Mortillaro
Rodney Mortillaro
Direct Response CopywriterConsultant
wwwFiveStarCopyCom
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 4 Failing to tell your prospect whatrsquosin it for them Instead you focus on your business andwhat yoursquore selling
Deadly Mistake 5 Failing to talk to your prospects in aconversational tone Whether your ad is online in print oron the air your copy should read or sound like everydayconversation After all people like doing business withpeople and not faceless corporations
Deadly Mistake 6 Failing to address your prospectsfrustrations and problems Most people have some sort ofdiscomfort And if you let your prospects know that youhave the answer to relieve their discomfort then you willhave a powerful ad that will cause them to take action
Deadly Mistake 7 Failing to inject your advertisingwith passion In reality most ads are too boring tomotivate anyone to do anything So if yoursquore not excitedabout what your selling then you are destined to failPassion is an element that lsquos missing in most peopleslives So use passion as a secret weapon to get yourprospects to take action
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 8 Failing to inject your ads withcompelling benefits The only reason yoursquore in businessis to provide people with a product or service withbenefits that they canrsquot find elsewhere So if you fail toanswer a question or concern yoursquove lost the sale
Deadly Mistake 9 Failing to infuse your ads withspecific numbers details and results Being specific letsyour prospect know that your product beats thecompetition hands down Thatrsquos because specifics selland generalities donrsquot Herersquos an example of a greatspecific sales message ldquo 4 out 5 dentists recommendCrestrdquo
Deadly Mistake 10 Failing to offer your prospect acompelling reason to respond to your offer right now
That means in every ad or marketing piece you create youmust always give the prospect a reason to act now Herersquosan example ldquoIf yoursquore serious about getting rid of youracne forever then pick up the phone right now and call800-000-000
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Then ask for Mary at extension 7 Shersquoll rush out yourfree sample of AcneShield in a unmarked package rightaway without cost or obligation And the shipping is onus But you must act now since this offer will bewithdrawn when our limited supply of free samples runsout Itrsquos first come first served So call now so you donrsquotmiss out on this incredible offer ldquo
Deadly Mistake 11 Failing to view your advertisingsales and marketing as a team of money making toolsMarketing is what guides your advertising andadvertising is what runs marketing And there are no salesfor anyone without advertising Whether your ads areword of mouth full page ads websites or TV spots theyshould complement your over-all marketing plan Thatrsquosbecause no matter how good your telemarketers or salespeople are theyrsquoll go nowhere without a constant supplyof fresh hot leads
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 12 Failing to focus on what yourcredentials can do for your prospect When you talk aboutyourself in your ads and literature focus on yourself interms of what your prospect gets from you Thatrsquosbecause your prospect continually wants to know whatrsquosin it for him For instance your prospect doesnrsquot care howmany degrees you have or how long yoursquove been inbusiness But he specifically wants to know what yourdegrees and experience have done for others like himThen he can lay his suspicions about you to rest
I hope yoursquove found this report helpful If yoursquore marketing efforts need higher response and conversion rates or if you need to generate more leadsand prospects while lowering your advertising costs then you should hire meto if you want experience a fast increase in sales To discuss your needs call
me at 815-366-7434
Yours For Many Happy Return$
Rodney Mortillaro
Rodney Mortillaro
Direct Response CopywriterConsultant
wwwFiveStarCopyCom
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 8 Failing to inject your ads withcompelling benefits The only reason yoursquore in businessis to provide people with a product or service withbenefits that they canrsquot find elsewhere So if you fail toanswer a question or concern yoursquove lost the sale
Deadly Mistake 9 Failing to infuse your ads withspecific numbers details and results Being specific letsyour prospect know that your product beats thecompetition hands down Thatrsquos because specifics selland generalities donrsquot Herersquos an example of a greatspecific sales message ldquo 4 out 5 dentists recommendCrestrdquo
Deadly Mistake 10 Failing to offer your prospect acompelling reason to respond to your offer right now
That means in every ad or marketing piece you create youmust always give the prospect a reason to act now Herersquosan example ldquoIf yoursquore serious about getting rid of youracne forever then pick up the phone right now and call800-000-000
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Then ask for Mary at extension 7 Shersquoll rush out yourfree sample of AcneShield in a unmarked package rightaway without cost or obligation And the shipping is onus But you must act now since this offer will bewithdrawn when our limited supply of free samples runsout Itrsquos first come first served So call now so you donrsquotmiss out on this incredible offer ldquo
Deadly Mistake 11 Failing to view your advertisingsales and marketing as a team of money making toolsMarketing is what guides your advertising andadvertising is what runs marketing And there are no salesfor anyone without advertising Whether your ads areword of mouth full page ads websites or TV spots theyshould complement your over-all marketing plan Thatrsquosbecause no matter how good your telemarketers or salespeople are theyrsquoll go nowhere without a constant supplyof fresh hot leads
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 12 Failing to focus on what yourcredentials can do for your prospect When you talk aboutyourself in your ads and literature focus on yourself interms of what your prospect gets from you Thatrsquosbecause your prospect continually wants to know whatrsquosin it for him For instance your prospect doesnrsquot care howmany degrees you have or how long yoursquove been inbusiness But he specifically wants to know what yourdegrees and experience have done for others like himThen he can lay his suspicions about you to rest
I hope yoursquove found this report helpful If yoursquore marketing efforts need higher response and conversion rates or if you need to generate more leadsand prospects while lowering your advertising costs then you should hire meto if you want experience a fast increase in sales To discuss your needs call
me at 815-366-7434
Yours For Many Happy Return$
Rodney Mortillaro
Rodney Mortillaro
Direct Response CopywriterConsultant
wwwFiveStarCopyCom
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Then ask for Mary at extension 7 Shersquoll rush out yourfree sample of AcneShield in a unmarked package rightaway without cost or obligation And the shipping is onus But you must act now since this offer will bewithdrawn when our limited supply of free samples runsout Itrsquos first come first served So call now so you donrsquotmiss out on this incredible offer ldquo
Deadly Mistake 11 Failing to view your advertisingsales and marketing as a team of money making toolsMarketing is what guides your advertising andadvertising is what runs marketing And there are no salesfor anyone without advertising Whether your ads areword of mouth full page ads websites or TV spots theyshould complement your over-all marketing plan Thatrsquosbecause no matter how good your telemarketers or salespeople are theyrsquoll go nowhere without a constant supplyof fresh hot leads
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 12 Failing to focus on what yourcredentials can do for your prospect When you talk aboutyourself in your ads and literature focus on yourself interms of what your prospect gets from you Thatrsquosbecause your prospect continually wants to know whatrsquosin it for him For instance your prospect doesnrsquot care howmany degrees you have or how long yoursquove been inbusiness But he specifically wants to know what yourdegrees and experience have done for others like himThen he can lay his suspicions about you to rest
I hope yoursquove found this report helpful If yoursquore marketing efforts need higher response and conversion rates or if you need to generate more leadsand prospects while lowering your advertising costs then you should hire meto if you want experience a fast increase in sales To discuss your needs call
me at 815-366-7434
Yours For Many Happy Return$
Rodney Mortillaro
Rodney Mortillaro
Direct Response CopywriterConsultant
wwwFiveStarCopyCom
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
Deadly Mistake 12 Failing to focus on what yourcredentials can do for your prospect When you talk aboutyourself in your ads and literature focus on yourself interms of what your prospect gets from you Thatrsquosbecause your prospect continually wants to know whatrsquosin it for him For instance your prospect doesnrsquot care howmany degrees you have or how long yoursquove been inbusiness But he specifically wants to know what yourdegrees and experience have done for others like himThen he can lay his suspicions about you to rest
I hope yoursquove found this report helpful If yoursquore marketing efforts need higher response and conversion rates or if you need to generate more leadsand prospects while lowering your advertising costs then you should hire meto if you want experience a fast increase in sales To discuss your needs call
me at 815-366-7434
Yours For Many Happy Return$
Rodney Mortillaro
Rodney Mortillaro
Direct Response CopywriterConsultant
wwwFiveStarCopyCom
Entire contents copy ASII MMXII All Rights Reserved wwwFiveStarCopyCom
