Mistake #1Not Adding a ‘Squeeze’ Page To Your Website

Believe it or not about 90% of all business owners (who have a website) do not have an opt-in form . By having this opt-form on your website, it will allow you the ability to put your marketing on autopilot as it imports your customer information in the automated email marketing software system.

Mistake #2Providing Irrelevant,

or Non-Useful Content

Would you bother reading emails that don’t provide you with useful, relevant and unique content? Most likely not. Your visitors are no different.

13 Deadly Email Marketing Mistakes

Mistake #3Not Placing a Sign-up (Opt-In) Form

On Every Page of Your Website

This will remind your customers (who are exploring your site to purchase) that their is something valuable on every page if I give my name and email address. This strategy will increase your “opt in” rate by 30%

Mistake #4A Difficult Sign-Up Process

Asking for too much information right at the beginning (like home address, home telephone number etc) makes people shy away from signing up. Just asking for their name and email is all we recommend asking for.

Mistake #5Not Addressing Your Visitors’ Privacy Worries

A lot of people receive a ton of spam after providing their name and email address on websites. Let them know that you will not

sell or use their email address other then the purpose for communications from your business.

Mistake #6Flying Solo - Not Partnering With

Others In Order To Grow Your Business

Set up partnerships with non competing businesses that have similar clientele as you do. This is called a Joint Venture.

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13 Deadly Email Marketing Mistakes

Mistake #7Not Giving Away Coupons or Something of Value for Free

If you want subscribers to stay on your list and not unsubscribe, you need to give them valuable content and reasons to stay on your list. Such things as free reports, free training or coupons is just an example.

Mistake #8Not Asking Your Subscribers to Spread The Word

One of the most potent ways of spreading information is by word of mouth. Sadly, many local businesses fail to encourage or even ask the customers and website subscribers to talk about their business to others.

Mistake #9Not using a professional email auto-responder

service

Believe it or not, most business owners do not know that if they don’t have an opt-out link (somewhere in their email message), they can be fined $25,000 per email. This is enforced through ICANN Spam laws at www.icann.org

Mistake #10Not Adding Testimonials From Customers

by your opt-in form or in your newsletter itself

If people are pleased with your services you should let others know about it shouldn’t you? It makes good business sense, but most local business websites do not carry ANY testimonials from satisfied customers.

13 Deadly Email Marketing Mistakes

Mistake #11Not Adding A Video in the Opt-in Area of the Form

Video is fast becoming a powerful online tool for business to promote their business. This technique has the ability to explode your # of potential customers opting into your list.

(see www.consultmarketers.com)

Mistake #12Not approaching your email messages with building a

long term relationship with them in mind.

You need to let your customers (or your list) know that you actually care for them. If you are always pounding them to buy something, how quick do you think they will unsubscribe? You can show your list that you care by giving them freebies from time or making nice videos for them.

Mistake #13Not Getting feedback from your list

Nothing screams better that you care when you ask your customers what their opinion is. Not only will you get business intelligence information but they will feel like you value their opinion. Asking them to fill out a convenient survey for you is the best preferred method to do this.