THE 10-POINTLINKEDIN AUDIT

INTRODUCTION

If you’re not active on LinkedIn, you’re missing 80% of your leads.

Let that sink in for a moment.

Studies show that 80% of B2B leads come from LinkedIn, and

94% of B2B marketers use LinkedIn to distribute content.

On average, 46% of social media traffic coming to B2B company

sites is from LinkedIn.

LinkedIn has 546+ million users in 200 countries, and 2 new

members join the network every second!

260 million LinkedIn users are logging in each month. AND 40%

of those users login daily.

Now do the math!

Of the 546 million total LinkedIn users and 250 million monthly

active users, only 3 million share content on a weekly basis—just a

touch over 1% of monthly users. That means 3 million users are

getting 9 billion impressions each week!

Now ask yourself: “Am I using LinkedIn to its full potential?”

There’s a big difference between being ON LinkedIn and

USING IT. LinkedIn can be used for so many things beyond

just hosting your resume. Here’s a list of just a few of the ways

you can leverage the platform:

• Generating Targeted & Quality Leads

• Building Trust & Authority Amongst Your Target Audience

• Networking

• Building Your Brand

• Consuming and Creating Content

• Kickstarting Partnerships

• Obtaining Industry Knowledge

• Getting Support From Peers Within Your Industry

• Finding Jobs (of course) and Hiring Great People

Before you can take full advantage of all of these features and

benefits, it’s imperative to have a highly optimized profile. Use

this checklist as a guide to turn your LinkedIn profile into a brand

building, lead generating machine!

STEP 1:COVER IMAGE

1. Add one!

2. Make sure the photo communicates what you are trying to portray

when someone visits your page

3. Great opportunity to add branding

STEP 2:PROFILE PHOTO

1. Your photo should take up 60% of the frame

2. Should be a CURRENT & Professional-looking photo (It does NOThave to be a photo professionally taken though)

3. Dress to the expectations of your desired audience

STEP 3:CONTACT DETAILS

1. Personalize your LinkedIn URL2. Add your websites & landing

pages as "Other" websites so you

can utilize your own keywords

3. Add your “professional” email

address (the one you would like

prospective clients to reach you)

4. Twitter (if you have one)5. Birthday (important: you want to

show up in all of your contacts

notifications at least once a year)

STEP 4:HEADLINE

1. This is your own advertising "hook" - DON'T just put your job title

2. Use pain points & outcomes with a call to action! Use all 120 characters3. Examples: "Want Proper Homeowners Insurance Without Paying Too Much?

☆Premiere Baltimore Insurance Agent☆ ☞Message Me!"; "Want to Sell Your

Home Fast, With ZERO Stress & At Top Dollar? ☆I'm An EXPERT Online Marketer

& Realtor☆ ☞Message Me!"

STEP 5:SUMMARY1. Write in 1st Person format and use ALL of the real estate (2,000 character limit)2. This is your "Virtual Sales Letter"...so SPEAK DIRECTLY TO YOUR AUDIENCE!3. Show your perfect audience how you can help them - And use keywords they

would search for to help rank your profile higher in their searches!4. End with a clear call to action so they know what to do next5. Add photos, PDF guides/checklists and links to videos to your summary

STEP 6:CURRENT AND PAST EXPERIENCE

1. Write in first person format (noticing a trend here?)

2. Add photos and videos that capture attention

3. Since you aren't hunting for a job, DON'T just list your typicalwork experience. Utilize this space like you did for yoursummary - talk about the pain points of your audience and howyou can bring them solutions through the role you have

4. Don’t add every position you’ve ever had (no need to list jobsthat are irrelevant to your target audience

STEP 7:EDUCATION

1. Keep this up-to-date

2. Link to college or university

3. Tap into your academic network

STEP 8:SKILLS AND ENDORSEMENTS

1. Make sure your top 3 skills are the ones you want people toendorse (you can control your top 3)

2. Give endorsements for skills to other and they will reciprocate!

5. MAKE SURE you have at least ONE CURRENT job and TWOPREVIOUS jobs listed. (LinkedIn requires you to list at least threejobs to count towards having a "complete" profile)

STEP 9:RECOMMENDATIONS

1. ASK for recommendations & GIVE them too!

2. Aim for at least 3 recommendations from current orprevious clients to help showcase your intangibles

STEP 10: INTERESTS

1. Look at profiles of your target audience and join groupsTHEY are members of (great networking opportunity)

2. Follow pages that truly interest you

WHAT’S NEXT?

Now that youʼre on your way to a lead and customer getting LinkedIn profile,

itʼs time to start getting results.

Although mastering and profiting from a platform like LinkedIn can be

confusing and cumbersome, there is a solution that will give you a shortcut to

success.

Thatʼs why weʼve brought in Anthony Simonie, a Chief Business Strategist at

the High End Client Program and the founder and co-founder of multiple other

multi-million dollar organizations, to show you how to take full advantage of

the platform and use it to grow your business fast.

If youʼre not fully taking advantage of LinkedIn, youʼre missing out on

546,000,000 opportunities to grow your business. In this brand new training,

youʼll leverage social sellingʼs newest frontier to get back 80% of your

leads... in less than 30 minutes per day.

Click the button below to get free access to the training where Anthony will

guide you through the LinkedIn platform, so you can start generating more of

your ideal leads and clients to grow your business and your brand... without

spending a dime on risky advertising.

ACCESS YOUR FREE TRAINING HERE!