The 10 Commandments

of Content Marketing

@RMelogli1

Day 1: website traffic (FEELING)

@RMelogli2

Day 730: website traffic (REAL)

@RMelogli3

Blogging

as a lead

gen tool.

@RMelogli4

Day 731+: content goes VIRAL

@RMelogli5

Blogging, I

love you!

@RMelogli6

Content Marketing for

lead generation: your

new RELIGION?

@RMelogli7

@RMelogli

Today you’ll learn:

How not to waste 2 years...

Content sins to avoid...

The 10 Commandments...

Some WordPress tricks...

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How Not to Waste 2 Years

of Content Marketing

@RMelogli9

No sins.

@RMelogli10

Content Marketing sins to

avoid at all costs

@RMelogli11

A little reminder.

@RMelogli12

@RMelogli

Content sins I committed (1)...

I wrote random articles.

I wrote to random readers.

I wrote sometimes.

I wrote without a plan.

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@RMelogli

Content sins I committed (1)...

I wrote random articles.

I wrote to random readers.

I wrote sometimes.

I wrote without a plan.

Gmail tips...

ALL biz owners...

When I had time...

“Traffic will come”...

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@RMelogli

Content sins I committed (2)...

I wrote because everyone does.

I wrote without researching.

I wrote without testing.

I wrote without a funnel.

15

@RMelogli

Content sins I committed (2)...

I wrote just because.

I wrote without researching.

I wrote without testing.

I wrote without a funnel.

“Let’s all blog…”

“I’m sure it’s great”...

“I know it’s gonna work”

What’s a “funnel”?

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The 10 Commandments of

Content Marketing

@RMelogli17

1. Believe in Content

@RMelogli18

1. Believe in

Content

@RMelogli

- Organic traffic is an asset

- No business is “boring”

- Google loves it...

- ...because users need help

- I’ve got the proof!

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2. Teach

@RMelogli20

2. Teach

@RMelogli

- Tell’em your secrets

- Show you’re THE expert

- Don’t give half solution

- Educate

- Build fan base

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3. Don’t sell

@RMelogli22

3. Don’t sell

@RMelogli

- Blog is not for offers

- Blog is not for promos

- Remember: “marketing”

- Readers don’t buy...

- ...readers subscribe

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4. Know your customer

@RMelogli24

4. Know your

customer

@RMelogli

- What’s your niche?

- What do they read?

- What do they share?

- What media they use?

- Problems they have?

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5. Fix their problems

@RMelogli26

5. Fix their

problems

@RMelogli

- Ask them!

- Search through emails

- Go to Meetups and WCs

- Listen on social media

- Google, Quora, FB Groups

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6. Track

@RMelogli28

6. Track

@RMelogli

- This talk would not exist...

- without Google Analytics

- Install it NOW

- Decide your KPIs

- Email reports to yourself

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7. Don’t copy

@RMelogli30

7. Don’t copy

@RMelogli

- Google’s not stupid

- User’s not stupid

- Instead of copying...

- WRITE. IT. BETTER.

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8. Be consistent

@RMelogli32

8. Be consistent

@RMelogli

- Nothing else to say.

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9. Capture emails

@RMelogli34

9. Capture

emails

@RMelogli

- Build a “Funnel”

- Use lead magnets:

- ...free video

- ...free download

- Email Marketing SW

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10. Scale and monetise

@RMelogli36

10. Scale and

monetise

@RMelogli

- See what works. Do more

- Calculate funnel C.R.

- Ask if they’d buy > Sell it

- Affiliate content?

- Turn Subs into Customers

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WordPress & Email

Marketing Tricks

@RMelogli38

a) Save new content ideas as Post

drafts, so you don’t forget

@RMelogli39

@RMelogli40

b) Block off your e.g. Tuesdays AM

and schedule a Post every

Wednesday

@RMelogli41

@RMelogli42

c) Auto-share to Social (Jetpack

Publicize)

@RMelogli43

@RMelogli44

d) Make things easier for your

readers

@RMelogli45

@RMelogli

Sharing buttons (Jetpack)

Enable comments (Jetpack)

Related posts (Jetpack)

On-page SEO (Yoast)

Anti-spam (Akismet)

Photon (Jetpack)

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e) Provide lead magnets instead of

“Join my *boring* newsletter” CTA

(email marketing software plugin)

@RMelogli47

@RMelogli48

f) Send a “welcome” email to

THANK THEM, and an email

sequence to give them more content

(email marketing software)

@RMelogli49

g) Ask them what problems they

have. Keep an eye on the blog

comments. Check social shares.

Generate more content ideas.

@RMelogli50

h) ...and write more Posts

@RMelogli51

i) Finally, don’t forget to use clean

and consistent writing:

Title H1, Intro, Par 1 Title H2, Par 1, Par 2

Title H2, Par 2, etc., Conclusion (gonna love

Gutenberg!)

@RMelogli52

@RMelogli

Start Writing (with purpose) Today

Brainstorm a problem.

Teach the full solution.

Create a lead magnet.

Capture emails.

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Content Marketing: your

new RELIGION (no sins

+ 10 commandments +

take advantage of WP)

@RMelogli54

Thank You So Much!

@RMelogli

BusinessBloomer.com/WCRM-slides

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